Magento Catalog Search “no results” page
Posted on December 18, 2017 by
No matter how awesome your search engine is, there are going to be instances where you will show the visitor “No products were found for that query”, or the world knows it a “No results page”. Our data shows that typically less than 4% of all search queries show this message and this 4% can be further broken down by the type of query. For the sake of this post, let’s assume monthly search volume is 1000, hence 40 queries have no product results to show.
In these 40 search queries, 5 of them are tied to content related searches like “Order number”, “FAQ”, “Size graph” and the other 35 are tied to queries where Tagalys would have shown products if the retailer carried them. It is these 35 queries that we now tackle with product recommendations on the no results pages.
Why Product Recommendations
At Tagalys, we realize that almost 99% of the visitors who ended up seeing the “No results” page, were first-time visitors. These visitors either do not have a clear understanding what is being carried by the retailer or are just browsing. Hence the product recommendations, are a quick way to keep them engaged vs. showing a message, that gives them no opportunity to interact further.
Which Product Recommendations
At Tagalys, we started with showcasing Best Sellers, New Arrivals, Top Viewed & Trending. The strategy behind these recommendations was to quickly give the visitor a complete overview of what is being carried by the retailer. We did not choose the personalized recommendations, as it works best with data and with limited or no data, it might actually be a turn off than a source to continue engagement.
Now you can leave the “No results” page without any change and it will not negatively impact your conversion rate, but showing product recommendations can only potentially improve your conversion rate marginally. We say marginally cause it will only impact the 4% of visitors that are exposed to this page. With Tagalys, we leave no stone unturned to help you improve your conversion rate
You can also track the impact of the “No results pages” with our reports, to validate if they help increase visitor engagement & conversion. If interested, signup for an account at https://next.tagalys.com/signup