Magento Catalog Search for e-Commerce: Pros and cons
Posted on April 4, 2017 by
Site Search within your eCommerce store is a way for your visitors to tell you what they want. If you show them the right products, it increases the likelihood they will become customers. You can Signup Now or continue reading.
Site Search can be configured in Magento, but there are some serious limitations. This depends upon how serious you are about converting visitors who search into customers.
Product Sorting in Search Results:
This is the holy grail of search results. What top products do you show for a search query within that site/segment/visitor. Your visitors will NOT scroll more than 2/3 pages to find a product of interest. In Magento Search, which works purely on relevance does NOT consider the engagement analytics within your site. It cannot determine the best order of your search results. This means, you as a business owner have no control over what products are displayed to visitors, your best-sellers could be on page 6, new products that have a higher probability of sale may never show on top and you have no influence to influence with your visitors.
Tagalys Site Search for Magento on the other hand considers visitor engagement analytics that ensures the products (new or old) shown for any search query have the highest probability of conversion and also gives you as a business the ability to modify those results based on internal business needs like a promotion, event, etc., by using Search Merchandising and Pinned Searches.
If you visit System > Configuration > Catalog, you can easily choose various Search settings like “Like”, Full text” or “Combined”, Enable Popular searches & Search Suggestions. This is probably the only real advantage with the inbuilt Search from Magento.
The Tagalys extension for Magento search can take about 1/2 hour on average to install and is auto-setup. Not bad, but still about 20 minutes more than Magento.
While easy to set up, it is not configured to how consumers are used to shopping on an Amazon/Walmart or leading eCommerce companies. Suggestions run from historical searches, but they are not grouped or prioritized for visitors click through and also lead to pages with no results. Tagalys is geared for predictive suggestions that will never lead to a “No Results” page and have the best engagement. Below is a Tagalys example
While easy to set up, it is also not prioritized and calculated on a periodic basis to show the top N searches for the site. Searches are not grouped, hence you can find suggestions like “Dress” & “Dresses” one after the other as the queries and not processed internally and cleaned. These suggestions are also not validated to see if the resulting search page has results or not. Tagalys is geared for prioritized Popular Searches, which will never lead to a “No Results” page and have the best engagement, with added capabilities to modify these Popular Searches and promote your own to address business needs. Tagalys example below
Not something to write home about, but this is also not available in Magento Catalog Search. Tagalys offers this be default in FREE and PAID plans. Example below:
Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.