Category: eCommerce Site Search


Which is the best Site Search engine for Magento eCommerce?

Posted on November 21, 2019 by


Today, online stores are a natural extension of offline stores for consumers. Visitors almost expect the same shopping experience when they shop in both online and offline retail stores. Most visitors entering a physical store ask their queries to the salesperson and he/she, in turn, would help them find the products based on their knowledge. The same function is done by the Site Search engine in an online store.

Visitors who use the Site Search feature to find products convert twice more than those who use other channels like Product Listing Pages and Product Recommendations, as visitors who search already have showcased intent. Hence Site Search has great potential in influencing your online sales when done right.

Some of the must-have features of eCommerce Site Search engine to boost conversion are

  1. Intelligent product sorting: Making sure the products are displayed in descending order of what is most trending to least, to increase CTR to product pages
  2. Popular Searches – Retailers display “Popular Searches” to influence first-time visitors before they search.
  3. Auto-Complete – Predictive auto-complete makes “Searching” intuitive, easy & visual, especially on mobile.
  4. High search relevance and coverage – Online visitors should discover all the relevant products if they search or browse at the store.
  5. Search Merchandising: Allowing online retailers the ability to curate the search results, to also include external insights known to them
  6. Synonyms – Online shoppers ask for the same product in different words e.g., Rugs vs. Carpets.
  7. Query stemming – Shoppers are likely to ask queries with suffixes E.g., Reclining vs. Reclinable; Wool vs. Woollen.
  8. No Results Recommendations – Almost 14% of visitors who search are likely to leave due to “No Results”. Product recommendations for queries not matching the search index will reduce the page bounce rate.
  9. Spell Check – 3% of mobile visitors are unlikely to find products due to spelling mistakes
  10. Personalization: Having the ability to showcase unique search results catered to each visitor for the same query, based on their personal interest

Comparison of various Site Search providers and their features*

Tagalys SearchSpring Nextopia Klevu Attraqt CLERK.IO
Monthly Pricing starts @ $89 $499.951 $3951 $199 ** $89
Pricing based on Visitors ** ** Searches ** Searches
Conversion Optimised Sorting
Synonyms
Typo/Spell Check
Search Suggestions
Auto-Complete
Query Stemming
Boosting **
Partial Search Matches
Products Pinning ** **
Search Redirects ** **
G2Crowd Rating (out of 5.0) 4.8 4.8 4.2 4.0 4.0 4.5
Inclusive pricing along with other solutions

Final comments – Over to you

Rated 4.8/5.0 at G2, Tagalys Search also provides value-based pricing to its customers. This means the more they search the lesser you pay at Tagalys compared to the rest, as we price based on visitors & not searches. Why penalize the online merchant when we provide excellent search experience, that increases the average searches per visitor. Also, Tagalys provides excellent service in terms of onboarding & customer support that has been rated almost 10/10 across all reviews. Value-based pricing, with excellent search conversion, increases customer ROI.

So what are you waiting for?  Start your 28-day free trial today!

 

Other eCommerce solutions from Tagalys include ‘Product Listing Page Merchandising’ and ‘Product Recommendations’. The data-driven features have helped online retailers increase conversion, automate merchandising, increasing their productivity by over 60% and quashing human errors. 

Check out our G2 Crowd reviews to know why eCommerce retailers around the world love TagalysSign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on November 04, 2019  **Data publicly not available as on November 04, 2019

 

Posted in e-Commerce General eCommerce Site Search

Looking for a CLERK.IO Alternative?

Posted on November 18, 2019 by


Tagalys is a data-driven online merchandising engine for Magento & Shopify stores. Merchants using Tagalys have increased their conversion rate by 30% and productivity by 60%. Tagalys features include Intelligent Site Search, Category page merchandising & Product Recommendations. We offer custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

A quick comparison between CLERK.IO & Tagalys*

 

Monthly pricing starts @
CLERK.IO Tagalys
Site Search $89 (per 5K monthly searches) $89 (per 10K visitors who search)
Product Listing Pages

(Category|Collection)

Currently not offered $199 (per 20K Product Listing Page visitors)
Product Recommendations $89 (per 50K monthly slider views) $129 (per 25K visitors who load Recommendations)
Email Personalisation
$89 (per 5K opened emails) Currently not offered

 

Ideal for
CLERK.IO Tagalys
** Retailers with online revenue between $500K to $20M

 

Site Search
CLERK.IO Tagalys
Conversion Optimised Sorting    
Popular/Trending Searches  **  
Typo/Spell Check    
Search Suggestions    
Visual Autocomplete
Synonyms
Search Redirects **
Query Stemming
Partial Search Matches
Boosting Rules **
Product Pinning 

(Hero Products)

**
Definable Searchable Fields **

 

Product Recommendations
CLERK.IO Tagalys
Personalized Recommendations
Best Sellers / Most Viewed / Most Popular
Similar Products
Complimentary Products x
Cart Page Recommendations
Customizable Recommendations **
Embeddable Recommendations x

 

Why should you switch to Tagalys?

 

Why merchants love Tagalys?

Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on November 11, 2019  **Data publicly not available as on November 11, 2019
Posted in e-Commerce General e-Commerce Product Recommendations eCommerce Site Search

Looking for an Attraqt | Fredhopper Alternative?

Posted on November 8, 2019 by


Tagalys is a high performing online merchandising engine for Magento & Shopify stores, rated 4.8/5.0 in G2 Crowd. Using Tagalys retailers can display trending products across Site Search, Product Listing page & Product Recommendations to increase store conversion. We offer custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

Scroll below to check the feature comparison between Attraqt and Tagalys

A quick comparison between Attraqt | Fredhopper & Tagalys*

Monthly pricing starts @

Ideal for

Site Search

Product Listing Pages

Product Recommendations

Why should you switch to Tagalys?

 

 

Rating source – g2.com

 

Why merchants love Tagalys?

Merchants using Tagalys have increased their conversion rates by 30% & increased productivity by 60% with predictive visual merchandising. Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on November 04, 2019  **Data publicly not available as on November 04, 2019
Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Looking for a Klevu Alternative?

Posted on October 25, 2019 by


Tagalys is a high performing online merchandising engine for Magento & Shopify stores, rated 4.8/5.0 in G2 Crowd. Tagalys provides features like Intelligent Site Search, Category page merchandising & Product recommendations to increase the conversion of your online store. We offer custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

 

A quick comparison between Klevu & Tagalys*

 

Monthly pricing starts @

Ideal for

Site Search

Product Listing Pages

 

Why should you switch to Tagalys?

 

 

Rating source – g2.com

 

Why merchants love Tagalys?

Merchants using Tagalys have increased their conversion rates by 30% & increased productivity by 60% with predictive visual merchandising. Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on October 23, 2019  **Data publicly not available as on October 23, 2019
Posted in e-Commerce General e-Commerce Product Listing pages eCommerce Site Search

Looking for a Nextopia Alternative?

Posted on October 23, 2019 by


Tagalys maximizes the conversion rate of your online stores and gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations. Rated 4.8/5.0 in G2 Crowd, Tagalys is a high performing online merchandising engine for Magento and Shopify eCommerce stores. We offer custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

 

 

A quick comparison between Nextopia & Tagalys*

 

Monthly pricing starts @

Ideal for

Site Search

Category Pages

Product Recommendations

Why should you switch to Tagalys?

Rating source – g2.com

Why merchants love Tagalys?

Merchants using Tagalys have increased their conversion rates by 30% & increased productivity by 60% with predictive visual merchandising. Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on October 15, 2019  **Data publicly not available as on October 15, 2019
Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Looking for a SearchSpring Alternative?

Posted on October 15, 2019 by


Tagalys is a high performing online merchandising engine for Magento & Shopify stores, rated 4.8/5.0 in G2 Crowd. Tagalys provides features like Intelligent Site Search, Category page merchandising & Product recommendations to increase the conversion of your online store. We offer custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

A quick comparison between SearchSpring & Tagalys*

 

Monthly pricing starts @

Ideal for

Site Search

Category Pages

Product Recommendations

Why should you switch to Tagalys?

 

* Rating source – g2.com

 

Why merchants love Tagalys?

Merchants using Tagalys have increased their conversion rates by 30% & increased productivity by 60% with predictive visual merchandising. Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on October 14, 2019 **Data publicly not available as on October 14, 2019
Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Why do retailers show popular or trending search terms at their online store?

Posted on October 3, 2019 by


Benefits of Pinned and Popular Searches

Time is finite, but we are running out of it at a faster pace these days. With the rise of mobile-first engagement, almost every website or application wants a piece of your visitor’s time. They who have grabbed the mind share of the consumer, have a higher probability of gaining wallet or consumer spend share. So online retailers are not only competing with each other but every single mobile application on your visitor’s phone, that wants consumer attention. So basically, you have about 20~30 seconds to grab your visitor’s attention before they leave due to a mobile notification that calls for their attention.

When visitors walk into your online store, there are 3 potential paths they choose. Browse a product listing page, landing page, Product page or Search. While there are merchandising tools that help improve engagement across product listing pages, how do you engage with first-time visitors at your site who use the Site Search funnel?

These first-time visitors who Search are most likely here, as a result of your marketing campaign. They might not have the intent to buy today, but here to quickly discover products that are of interest to them at your online store. Popular searches are a great way to grab their attention, as these visitors get an understanding of what is popular in your store. Every interaction with your online store, every click is one step closer to their full engagement. Popular searches help new visitors engage with your store, reducing bounce.

Target Popular searches

Popular searches as the term mean is an aggregation of the most popular search terms at your online store over a period of time. It gives you a pulse of what the visitors are seeking at your store. This is the voice of your customer. Popular searches are more applicable in the product discovery phase of a visitor. Hence this feature is also used by merchants to promote other search terms as a result of internal marketing requirements. For example, as we approach Halloween, it might take 30 days for the popular Halloween search terms to update into the popular search terms, but retailers can pin search terms and change what is displayed as popular searches to your external visitors.

Pinned searches

Online merchants use popular & pinned searches to control visitor experience in Site Search. This feature makes an impact on first-time visitors as second-time visitors are more likely to search & find something they have in mind. The metric to quantify to evaluate if this is adding value to your online store is the bounce rate of first-time visitors in the site search funnel.

You can book a demo with Tagalys to learn more about this feature and understand if this is right for you.

 

Posted in eCommerce Site Search

When should retailers merchandise search results at their Magento or Shopify online store

Posted on July 12, 2019 by


There are three gateways in an eCommerce store across which visitors discover products. They are 

  1. Site Search 
  2. Category or Collection Pages 
  3. Product Recommendations

Of these, ‘Site Search’ is preferred by visitors who have an intent to purchase. Engaging these visitors with great search experience is critical because 80% of visitors are likely to click on products within the first 3 pages of any listing page, including search. This is where merchandising techniques help retailers grab the visitor’s attention and trigger their interest in the products.

Merchandising is the art of displaying products in the desired order to engage the visitors.

When should retailers merchandise the search results?

Marketing Requirements Retailers merchandise selected search queries when they want to promote particular products related to the query. These products can be pinned within the top results so as to gain the visitor’s attention. E.g., you may have a promotion with a particular brand that requires you to promote those products on top of search results when they are part of the mix. 

External Trends –  Intelligent search engines, use internal store data to determine what is trending. Sometimes external factors also influence consumer purchases and need to be considered within an online store. E.g., A celebrity wears a certain brand or design of dresses and it becomes trending on twitter. In this case, the merchant will promote those dresses on top of search results, even though it is not yet trending within the online store.

How should retailers merchandise search results?

Promoting products: For a particular search query, retailers have the option to pin/promote one of many products for a desired period of time. 

(Search query merchandising using Tagalys)

 

Redirection: For a particular search query, retailers have the option to redirect the visitor to another page within the site that already meets the desired product sorting of the retailer.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in eCommerce Site Search

Importance of Products Tags in your Magento or Shopify online Store

Posted on June 27, 2019 by


A product is made up of a combination of tags that describes its features and characteristics. Just like human DNA, which is unique from each other, no two products can be the same. They can have different tags. eg., A dress can be defined by its size, color, material, brand, discount, sleeve, neck, etc. These are a few of the product tags associated with it. Consumers are influenced to buy products when they find products that match their internal tag preferences for that type of product. 

 

(Various tags in a product)

Tagging in your Magento or Shopify online store

In an offline store, if a visitor asks for ‘Black Nike Polo Cotton Tshirt’, they are asking for a product that matches their internal tag preferences. Here the tags are Nike (Brand), T-shirt (Apparel type), Polo (Neck type), Black (Color), Cotton (Fabric). Thus the choice of the shoppers is influenced by the different tags associated with the product. Online shopping behavior is no different from offline and product tagging helps the visitors easily discover products driving up engagement, measured by product views & click-through rate. Without product tags associated with products, it would stall the online shopping process, making it cumbersome & slow.

 

(Products tags available in filters in an online store)

Product Tags in Predictive Sorting 

Tags also help to understand the shopping trends which is very important to drive sales. Predictive merchanding engines like Tagalys (Tag Analysis), study how visitors interact with tags to predict a score for individual product performance. This means if Nike Polo Cotton Tshirts at $99 has been selling well in the last 30 days. Then if we launch new colors of Nike Polo Cotton Tshirts at $99, they are also likely to sell well, by virtue of historical tag performance. Typically new products are unlikely to have any performance data to predict scores. Hence tags are the best way to predict product performance, especially for new products. 

 

(Products sorted based on predictive tag analysis using Tagalys)

The individual product tag performances are analyzed & calculated every day for each product and the results are sorted accordingly. This is very important in eCommerce because online retailers are more likely to drive conversion based on the products across the top 3 pages. Predictive sorting helps them to display their best products in the right order

Product Tags in Reporting

Product tagging also helps the retailers extract segmented insights on the product performances. These tag level reports help in understanding market trends. They give the retailers a decision making ability on their marketing and optimization strategies.

 

(Product performance insights at the tag ‘color’)

(Product performance insights at the tag ‘size’)

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Product Listing pages eCommerce Site Search

Personalization and its application in online shopping

Posted on June 24, 2019 by


People around us are diverse in their thoughts and interests. Everybody has a unique preference and this applies to online shoppers as well. Serving each person according to their preferences and interests is called personalization.

Personalization in eCommerce is the ability of the system to display unique products to each visitor based on their interest at the store. The system records the actions of each visitor and delivers tailor-made results to each visitor. Although Personalization is widely used in fashion retail, it also works well in other eCommerce verticals with large catalogs & purchases are made within a few visits. Personalization reduces time to discovery & improves visitor engagement.

The most popular personalization channels at an online store are across ‘Recommendations’, ‘Site Search’ and ‘My Store’.

1.Recommendations

These product recommendation carousels are unique for each visitor based on their browsing history. They can be grouped into a single carousel or segmented by product type based on merchant requirements.

(Single carousel recommendation widget that displays personalized results)

(Multiple carousel recommendation widgets that display personalized results)

2.Site Search

The conversion percentage of visitors who search is 2X greater than the visitors who browse through the store. Visitors on mobile, have a higher inclination to search, as it reduces the time to discover products. Hence personalizing the search results have provided great improvements in conversion rates for leading retailers.

 Search results personalized for visitor A                                               Search results personalized for visitor B

Tagalys personalizes the search results by collecting & analyzing click-stream data by visitor and sorts results by products of interest that are specific to visitors.

3.My Store

Almost every human that has shopped online, might have come across Amazon’s personal Store for its users.

(Amazon’s My Store)

‘My Store’ is an end to end completely personalized space that displays personalized product listing pages by the interest of the visitors. The products in ‘My Store’ are based on the visitor’s shopping interest. Online visitors who enter “My Store” convert at a 3X higher rate than Search. My store, eases the product discovery process, ensuring only products relevant to the visitor’s interest are visible.

‘My Store’ is also available to merchants using Shopify or Magento from Tagalys.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their Magento and Shopify online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Personalization e-Commerce Product Recommendations eCommerce Site Search