Category: eCommerce Site Search


Looking for a SearchSpring Alternative?

Posted on October 15, 2019 by


Tagalys is a high performing online merchandising engine for Magento & Shopify stores, rated 4.7/5.0 in G2 Crowd. Tagalys provides features like Intelligent Site Search, Category page merchandising & Product recommendations to increase the conversion of your online store. We offer custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

A quick comparison between SearchSpring & Tagalys

 

Pricing

Ideal for

Site Search

Category Pages

Product Recommendations

Why should you switch to Tagalys?

 

* Rating source – g2.com

Merchants using Tagalys have increased their conversion rates by 30% & increased productivity by 60% with predictive visual merchandising. Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on October 14, 2019

 

Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Why do retailers show popular or trending search terms at their online store?

Posted on October 3, 2019 by


Benefits of Pinned and Popular Searches

Time is finite, but we are running out of it at a faster pace these days. With the rise of mobile-first engagement, almost every website or application wants a piece of your visitor’s time. They who have grabbed the mind share of the consumer, have a higher probability of gaining wallet or consumer spend share. So online retailers are not only competing with each other but every single mobile application on your visitor’s phone, that wants consumer attention. So basically, you have about 20~30 seconds to grab your visitor’s attention before they leave due to a mobile notification that calls for their attention.

When visitors walk into your online store, there are 3 potential paths they choose. Browse a product listing page, landing page, Product page or Search. While there are merchandising tools that help improve engagement across product listing pages, how do you engage with first-time visitors at your site who use the Site Search funnel?

These first-time visitors who Search are most likely here, as a result of your marketing campaign. They might not have the intent to buy today, but here to quickly discover products that are of interest to them at your online store. Popular searches are a great way to grab their attention, as these visitors get an understanding of what is popular in your store. Every interaction with your online store, every click is one step closer to their full engagement. Popular searches help new visitors engage with your store, reducing bounce.

Target Popular searches

Popular searches as the term mean is an aggregation of the most popular search terms at your online store over a period of time. It gives you a pulse of what the visitors are seeking at your store. This is the voice of your customer. Popular searches are more applicable in the product discovery phase of a visitor. Hence this feature is also used by merchants to promote other search terms as a result of internal marketing requirements. For example, as we approach Halloween, it might take 30 days for the popular Halloween search terms to update into the popular search terms, but retailers can pin search terms and change what is displayed as popular searches to your external visitors.

Pinned searches

Online merchants use popular & pinned searches to control visitor experience in Site Search. This feature makes an impact on first-time visitors as second-time visitors are more likely to search & find something they have in mind. The metric to quantify to evaluate if this is adding value to your online store is the bounce rate of first-time visitors in the site search funnel.

You can book a demo with Tagalys to learn more about this feature and understand if this is right for you.

 

Posted in eCommerce Site Search

When should retailers merchandise search results at their Magento or Shopify online store

Posted on July 12, 2019 by


There are three gateways in an eCommerce store across which visitors discover products. They are 

  1. Site Search 
  2. Category or Collection Pages 
  3. Product Recommendations

Of these, ‘Site Search’ is preferred by visitors who have an intent to purchase. Engaging these visitors with great search experience is critical because 80% of visitors are likely to click on products within the first 3 pages of any listing page, including search. This is where merchandising techniques help retailers grab the visitor’s attention and trigger their interest in the products.

Merchandising is the art of displaying products in the desired order to engage the visitors.

When should retailers merchandise the search results?

Marketing Requirements Retailers merchandise selected search queries when they want to promote particular products related to the query. These products can be pinned within the top results so as to gain the visitor’s attention. E.g., you may have a promotion with a particular brand that requires you to promote those products on top of search results when they are part of the mix. 

External Trends –  Intelligent search engines, use internal store data to determine what is trending. Sometimes external factors also influence consumer purchases and need to be considered within an online store. E.g., A celebrity wears a certain brand or design of dresses and it becomes trending on twitter. In this case, the merchant will promote those dresses on top of search results, even though it is not yet trending within the online store.

How should retailers merchandise search results?

Promoting products: For a particular search query, retailers have the option to pin/promote one of many products for a desired period of time. 

(Search query merchandising using Tagalys)

 

Redirection: For a particular search query, retailers have the option to redirect the visitor to another page within the site that already meets the desired product sorting of the retailer.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in eCommerce Site Search

Importance of Products Tags in your Magento or Shopify online Store

Posted on June 27, 2019 by


A product is made up of a combination of tags that describes its features and characteristics. Just like human DNA, which is unique from each other, no two products can be the same. They can have different tags. eg., A dress can be defined by its size, color, material, brand, discount, sleeve, neck, etc. These are a few of the product tags associated with it. Consumers are influenced to buy products when they find products that match their internal tag preferences for that type of product. 

 

(Various tags in a product)

Tagging in your Magento or Shopify online store

In an offline store, if a visitor asks for ‘Black Nike Polo Cotton Tshirt’, they are asking for a product that matches their internal tag preferences. Here the tags are Nike (Brand), T-shirt (Apparel type), Polo (Neck type), Black (Color), Cotton (Fabric). Thus the choice of the shoppers is influenced by the different tags associated with the product. Online shopping behavior is no different from offline and product tagging helps the visitors easily discover products driving up engagement, measured by product views & click-through rate. Without product tags associated with products, it would stall the online shopping process, making it cumbersome & slow.

 

(Products tags available in filters in an online store)

Product Tags in Predictive Sorting 

Tags also help to understand the shopping trends which is very important to drive sales. Predictive merchanding engines like Tagalys (Tag Analysis), study how visitors interact with tags to predict a score for individual product performance. This means if Nike Polo Cotton Tshirts at $99 has been selling well in the last 30 days. Then if we launch new colors of Nike Polo Cotton Tshirts at $99, they are also likely to sell well, by virtue of historical tag performance. Typically new products are unlikely to have any performance data to predict scores. Hence tags are the best way to predict product performance, especially for new products. 

 

(Products sorted based on predictive tag analysis using Tagalys)

The individual product tag performances are analyzed & calculated every day for each product and the results are sorted accordingly. This is very important in eCommerce because online retailers are more likely to drive conversion based on the products across the top 3 pages. Predictive sorting helps them to display their best products in the right order

Product Tags in Reporting

Product tagging also helps the retailers extract segmented insights on the product performances. These tag level reports help in understanding market trends. They give the retailers a decision making ability on their marketing and optimization strategies.

 

(Product performance insights at the tag ‘color’)

(Product performance insights at the tag ‘size’)

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Product Listing pages eCommerce Site Search

Personalization and its application in online shopping

Posted on June 24, 2019 by


People around us are diverse in their thoughts and interests. Everybody has a unique preference and this applies to online shoppers as well. Serving each person according to their preferences and interests is called personalization.

Personalization in eCommerce is the ability of the system to display unique products to each visitor based on their interest at the store. The system records the actions of each visitor and delivers tailor-made results to each visitor. Although Personalization is widely used in fashion retail, it also works well in other eCommerce verticals with large catalogs & purchases are made within a few visits. Personalization reduces time to discovery & improves visitor engagement.

The most popular personalization channels at an online store are across ‘Recommendations’, ‘Site Search’ and ‘My Store’.

1.Recommendations

These product recommendation carousels are unique for each visitor based on their browsing history. They can be grouped into a single carousel or segmented by product type based on merchant requirements.

(Single carousel recommendation widget that displays personalized results)

(Multiple carousel recommendation widgets that display personalized results)

2.Site Search

The conversion percentage of visitors who search is 2X greater than the visitors who browse through the store. Visitors on mobile, have a higher inclination to search, as it reduces the time to discover products. Hence personalizing the search results have provided great improvements in conversion rates for leading retailers.

 Search results personalized for visitor A                                               Search results personalized for visitor B

Tagalys personalizes the search results by collecting & analyzing click-stream data by visitor and sorts results by products of interest that are specific to visitors.

3.My Store

Almost every human that has shopped online, might have come across Amazon’s personal Store for its users.

(Amazon’s My Store)

‘My Store’ is an end to end completely personalized space that displays personalized product listing pages by the interest of the visitors. The products in ‘My Store’ are based on the visitor’s shopping interest. Online visitors who enter “My Store” convert at a 3X higher rate than Search. My store, eases the product discovery process, ensuring only products relevant to the visitor’s interest are visible.

‘My Store’ is also available to merchants using Shopify or Magento from Tagalys.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their Magento and Shopify online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Personalization e-Commerce Product Recommendations eCommerce Site Search

Importance of Synonyms in eCommerce site search

Posted on June 24, 2019 by


In an era of offline vs online retail, the conventional stores always have a natural advantage over understanding the visitor’s query and displaying the right products. This is because of human intelligence.

For example, in an offline store, a visitor with the intent of purchasing ‘pants’ could ask for it in different words namely ‘pants’, ‘trousers’, etc. These words share the same meaning and are called synonyms. The salesperson has the intelligence to understand that both words refer to the same intent and he/she gets the right products for the visitor. But in the case of online stores, the system would display results only if the search query matches the words in the search index.

(The above image explains the difference in the results because of a lack of synonyms. There are only 5 results for ‘trousers’ but whereas 1109 results for ‘pants’)

Synonyms increase Click Through Rate (CTR)

Visitors with intent to purchase mostly prefer site search to discover the products of their interest. These visitors always tend to input the queries in the way they think and expect the system to provide results. It cannot be expected of the visitors to input the queries in a way that it matches the words in the search index. Hence, adding synonyms to the search index helps close the gaps in poor search results. This allows online stores to engage with more visitors and drive their Click Through Rate and eventually Search conversion, due to a reduction in the percentage of “No results”

Types of synonyms and the ways to manage them

The first step in managing synonyms is adding generic synonyms to the system dictionary. For example in fashion eCommerce, pants vs trousers, full sleeves vs long sleeves, etc are common synonyms.

(Search results powered by Tagalys with synonyms feature showing exact results for ‘full sleeves’ and ‘long sleeves’)

The next step is to analyze the “No results” report and add synonyms from it. This report could have details of products available in the catalog but are searched with alternate words. Those words can be added to the synonyms list. Spelling mistakes need not be added as synonyms as they are taken care of by the spell-check function in Tagalys.

Visitors also tend to shorten or expand their search queries and expect the system to provide results. Example. camisole vs cami, Run vs. Running, etc., These are the stemmed version of the words where the prefix & suffix are different. Products like Tagalys comes built-in with stemming in Search, hence these words need not be added as synonyms

Get Tagalys and make your eCommerce store smarter with our Site search product. To know more about our solutions and their features, get in touch with us now.

Posted in e-Commerce General eCommerce Site Search

Partial Match Search Results in Magento and Shopify eCommerce stores – Never say ‘No’ to your online visitors!

Posted on June 14, 2019 by


An online store should act no different from an offline store, within the purview of its capabilities.

Yes, when you step in at an offline store and ask for a ‘Black and white striped sleeveless dress’ and if it isn’t available, the salesperson will definitely suggest other closest matching dresses. This ability to suggest the closest alternatives is very important in eCommerce and is called a “Partial Match”.

As the user experience and customer expectations are increasing each day, online retailers cannot let go off the chances available for them. One such opportunity is to show products that closely match the search query if the search query does not exactly match products in the catalog.

What is a Partial Match?

Online visitors with intent to purchase prefer to search than browse on desktop or mobile. Visitors on mobile, have a higher inclination to search, as it reduces the time to discover products. Most search queries by these visitors are specific and might now always match the product catalog, Typically this would result in the dreaded “No results” page. On average, most retailers record 12% – 21% of “No results” across the total search volume. The percentage of “No results” also depends on the eCommerce vertical (Fashion, Home Decor, Jewellery, etc.,) served by the retailer.

(No results for “Red long sleeve dress”)

In the above image, the product catalog does not contain ‘pink cuckoo wall clocks’. Hence the system suggests other closest matching results such as

  1. Green cuckoo wall clocks
  2. Blue cuckoo wall clocks
  3. Orange cuckoo wall clocks
  4. Turquoise cuckoo wall clocks

These closest matching results are called as the ‘Partial Match Results’. Enabling Partial Match results can reduce the no results by around 30%.

How does ‘Partial Match’  improve conversion?

‘Partial Match’ reduces the percentage of No Results searches and increases the average number of products viewed per visitor online. Retailers who show partial match results instead of no results have recorded a Site Search conversion increase of over 27%.

At Tagalys, we are all about helping you get to the point where your Magento and Shopify eCommerce store becomes the preferred destination for your buyers. To know more about our solutions and their features, get in touch with us now.

 

 

Posted in eCommerce Site Search

4 Personalization tactics to improve sales at your Magento and Shopify eCommerce store

Posted on April 21, 2019 by


The problem with showing your customers generic product results is that you run the risk of pushing your customers towards decision paralysis. A significant portion of your visitors become frustrated that they cannot find what they’re looking for.

That’s exactly the problem that personalization helps to address. Personalization in eCommerce refers to the customization of a buyer’s retail journey to ensure that he/she finds only the most relevant product to choose from. Through personalized merchandising, you can use a user’s data and their previous behavior on your site to show them products relevant to their interests.

With the future of retail stores and online retail heavily depending on personalization, here are a few personalized merchandising strategies that you can follow to improve your Click Through Rates (CTRs), and therefore your sales.

1. Emailers

Companies that do not employ a personalized email strategy risk exposing their customers to generic products which may be of no interest to them. This can actually do more harm than not sending your customers any email at all.

A great way to ensure that your users keep coming back to your store is to send them personalized and relevant emails tailored to their interests. Engagement via email can include simple follow-up messages. Introducing products the customer might be interested in, relevant offers and more.

2. Recommendations

With brick and mortar stores and early eCommerce stores, customers didn’t have the luxury of an exclusive display of their favorite products, for obvious reasons. A “generic” experience rarely results in high customer satisfaction, as most stores discovered.

Today, online retailers have the capability to provide personalized recommendations on every page of your store. Search results can even be sorted personalized to suit each of your customers’ unique tastes and requirements.

In addition to showing your users filters and sort options based on time of product arrival, cost, rating, and brands, you can go one step further by showing them products they are more likely to find useful. By using this simple technique, you can help your users make faster and easier buying decisions.

3. Personal Stores

With most companies, personalization starts and ends with showing recommended products as described above. But to break the clutter and bring a whole new dimension to personalization, several leading eCommerce stores now offer their customers their own online store.

A personal store typically consists of a dedicated page for individual users. They display products they have previously viewed, and additionally, other products that are likely to be of interest to the user. This completely eliminates the virtual labor that your customers have to go through to find their way to the products that they are most likely to buy. Since time is of the essence to your customers, you are also helping them save time by making it easy for them to browse their favorite products. Amazon’s ‘My Store’ displays products each user has viewed and ones they may be interested in, in an exclusive personal page.

While setting up a personal store might seem like a daunting task, you can use powerful tools like Tagalys’ Personalized Product Sorting, which will help you automate the entire process. The tool uses machine learning to constantly improve its output. It ensures that the personal store you create for your customers remains truly personal and highly relevant.

4. Notifications

Before push notifications, companies had to rely on newsletters and messages to catch their customers’ attention. Both ineffective ways to get a user to re-engage with an online store after they have exited it.

With push notifications, you can give your customers a nudge about a new product in-store, a limited period special offer, or a seasonal item that could sell out soon. The right products and offers can encourage your users to make immediate purchases – if your users know they exist.

Use available data to create user segments that work and push smart custom notifications, on smartphones or desktop. This increases their purchase intent. When personalization, notifications, and offers come together in the right way, they create a great sense of immediacy.

The easier you make product selection for your users, the more likely they are to come back for more! Investing in intelligent solutions that can automate the personalization process for you. emails, recommendations, personal stores, and notification – can go a long way in helping you improve customer retention, and in turn, sales.

At Tagalys, we are all about helping you get to the point where your eCommerce store becomes the preferred destination for your buyers. To know more about our solutions and their features, get in touch with us now.

Posted in e-Commerce Personalization e-Commerce Product Recommendations eCommerce Site Search

Best Practices for Search & Category Page Filters in your Magento and Shopify Online Store

Posted on August 13, 2018 by


 

The sooner your visitor lands on a product page, the faster they are likely to become your customer. Almost 90% of your visitors (who have not bounced) are likely to visit a search or product listing page at your online store. Almost 60% of online visitors are engaging mobile-first which limits the number of products displayed per page. Search & Listing page filters are the fastest way for online visitors to drill down and find that product to start their engagement journey at your online store. And while you might already have filters today, this post is to make sure you have considered some the best practices that allow you to maximize conversion

Identify the right filters

 

Search filters

 

Recently we had a quarterly business review with a leading fashion retailer who is also a customer of Tagalys. While the retailer had 7 filters displayed on their search and listing pages, these filters were not the most relevant filters to the end visitor. Irrelevant filters will increase the bounce rate of your search or listing pages. If yours was a physical store, what are the questions a visitor will ask your store associate about a product before purchase? E.g., Do you have a dress on sale for less than $199 without sleeves and a V-Neck preferably in black or white? So if this was an online store, you need to have the product type, price, discount, sleeve type, neck type and color as must have filters on search or listing pages for the product type of dresses.

Prioritize the filters

 

Prioritize filters

Now that you have identified the top X filters that your visitors deem important, make sure you display them in the right order. For example, if your selling dresses, almost every visitor will only want to see products that match their size. So you want to ensure your visitors choose a size before they continue.  What would be the most common order of filters that visitors would drill down to find products? Do not overwhelm your visitors with everything, but display what is most important and dynamically open up other filters as your visitors drill down.

Ensure dynamic user experience

One of the worst experiences is clicking on a filter to find no products. Make sure the search results & the tags within each filter are updated as soon as you make a selection. Only display tags that have more than a product tied to it and hide or deactivate other tags from being clickable if they have no products upon the previous selection.

User Interface for your filters

 

Amazon search filters

 

We have seen our customers populating the filters on the left or on top of the listing pages. While we are not opposed to either, we are probably a bit biased to displaying the filters left of the results, because it gives you more surface area to play around with how you can show the tags within the filters. If you display the filters on top of the results, you are limited by the screen width to display the filters and it will run to more than 1 row making the experience a bit cluttered if you have many tags within the filter.

Track Filter interaction

All of the above is subjective to your vertical and the audience you are serving. It is imperative to track how your visitors interact with the filters to keep fine-tuning the filters.  This can be done using tools like Mix Panel or requesting the same from Tagalys, where we will display reports showing how visitors have interacted with each of the filters displayed in the Tagalys search or Listing pages.

Learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Visit our demo site here.

Posted in e-Commerce General e-Commerce Product Listing pages eCommerce Site Search

Online Merchandising – What does it mean to your eCommerce store?

Posted on August 8, 2018 by


store merchandising

According to experts and other blogs, Merchandising is everything you do to promote and sell your products once the potential customer is in your store. A sale starts with giving the visitor a great first impression, which means retailers always trigger a visual experience for every visitor the moment they walk into the store. This brief post is to help you understand that online merchandising has equivalents and you can use these strategies at your online store to improve the visual experience you offer your visitors.

Merchandising

It is the part of the holy grail of traditional retail and includes

  • Window and in-store displays
  • Grouping related products together
  • Shelf signage
  • In-store ads featuring the merchandise
  • Samples and giveaways
  • In-store demonstrations
  • Well-stocked shelves
  • Spotlighting promotional items
  • Shelf Design

Each of these items can be translated into the online world and must be given importance to grab the attention of your visitors. Remember, it is harder to keep your visitors engaged online and easier to lose them in just the click of a button. Traditional retail is easier as walking out of the store if a physical effort and the farther you have walked into the store, the more time you need to spend to get out of the store.

  • Window and in-store displays = Homepage banners
  • Grouping related products together = Product Recommendations
  • Shelf signage = UIUX of Listing pages
  • In-store ads featuring the merchandise – Sponsored products
  • Samples and giveaways = Coupons & Discounts
  • In-store demonstrations = Multiple product images or videos
  • Well-stocked shelves = Intelligently stocked Listing pages
  • Spotlighting promotional items = Labels on Thumbnails (e.g., New, Next day delivery, Discount etc.,)
  • Shelf Design = Listing page layout, Design, Facets & Sort options

What merchandising strategy do you apply at your online store today? At Tagalys, we only help with a few of these merchandising requirements, especially those Like Search, Listing Pages & Recommendations that analyzes store data to predict what are the best products to be displayed in those channels.

Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search