Category: e-Commerce Personalization


Effective Ecommerce Merchandising Strategies that Drive Higher Conversions

Posted on July 29, 2019 by


merchandising strategies

 

Not too long ago, merchandising only meant displaying products in the window, color-coordinating different aisles, ensuring the sales team has adequate knowledge of the products – you get the drift.

But with eCommerce taking the world by storm, merchandising had to be reinvented. No longer do you have a physical store to display a sign in the window to attract a customer. While offline merchandising seems like a whole different ball game, there are many aspects of it that correlate to eCommerce. Taking some of the old and finding some new, we’ve listed out a few ways you could effectively use merchandising techniques to increase conversions for your business. 

 

Pay attention to your home page display 

While your customers may not necessarily land on your home page, the entrance to your business needs  to make the best impression. Through data analysis, you can truly know your customer and what they would like. For example, if you’re selling antique furniture, you might want to keep your home page more delectable with a focus on “home”. But if you’re selling funky accessories, you might want to jazz up your page to make it vibrant and fun. Remember what is unappealing to one customer need not be unappealing to another. You need to understand who you’re catering to, for example, a camping equipment site would need peace and calm, but to sell sports shoes, you’d need to keep it young and energetic.

Your home page should display products that would interest your customer. Remember, customers no longer have the time or patience to navigate through a complicated site. Keep things simple, easy to find, and ensure you offer products relevant to them. 

 

Use search results to your advantage

How you configure your site search can make a remarkable difference in your visitor’s experience. Tweaking your results page to display visuals rather than just a text list would give customers a better experience. Apart from that, it’s important to display relevant products in the search results. 

Taking it a step further, offering similar products that might interest the customer in the same price range can drive up your conversion rate and your Average Order Value (AOV) as well. One way you can do this is by showing customers the top-selling products in the same category.

By using site search enhancement services like Tagalys to optimise your site search, you’ll see a boost in conversion rates.

 

Sequencing 

In a physical store, as a retailer, you would arrange your products in a way that would not just be visually appealing, but would also enable the customer to sort through your collection easily. Products that you know don’t sell too well wouldn’t be up front because you know it isn’t your best. New arrivals, best sellers and trending products would take the spotlight. 

In eCommerce stores as well, sequencing plays a significant role in getting customers to buy. While smaller stores may be able to spend time in arranging products manually, if you have bigger stock or a large catalog, it would be next to impossible. You would need help to automatically sequence products based on different attributes. 

For example, if a customer wants a white long sleeve shirt, your page should be able to display all products that have been tagged with these attributes. Learn about sequencing and the best ways to go about it before implementing it on your site.

 

Personalising experience 

When you’ve been a regular customer at a store, and the staff or owner recognizes you, it’s a feeling all customers enjoy. This is because – be it a restaurant or an apparel store – they know what you like, they know what you bought before, and they offer you discounts and special treatment. Just how do you replicate that in your online store with no support staff?

Ecommerce stores are able to do this by displaying products “Based on your past purchases.” A business should recognize the traits of different customers such as the price point at which a particular customer is purchasing products. What kind of products are they looking for? Are they putting quality over price or vice versa? 

For example, an online grocery store would know the monthly grocery pattern of the shopper based on past purchases. Offering them an option to just buy things from their usual shopping list would enhance their experience as they wouldn’t have to spend time searching for these products every time. 

 

Complementary Products 

This tactic can greatly increase your sales simply because you suggested products that go well with the one the customer is purchasing. Also known as cross-selling, you can prompt the customer to look at other products they might be interested in, or would need with the product they are purchasing. 

For example, if a customer is buying a yoga mat, you can suggest fitness clothes, yoga bricks/blocks, an exercise ball, healthy food products – basically things that go with the other product and complement the lifestyle of the buyer.

 

Wrapping Up on Merchandising

Developing a strong foundation with merchandising enables you to strengthen the core driving force of your business. You can spend thousands on advertising and getting people to your site, but once there, you need to bring your A game and deliver! 

 

“Advertising moves people toward goods; merchandising moves goods toward people.” – Morris Hite.

Merchandising is all about presenting the right goods to the right people at the right price. When you get that right, you’ll flip the seesaw bringing your bounce rate down and pushing your conversion rate up.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Personalization e-Commerce Product Listing pages eCommerce Site Search Uncategorized

The best features and plugins to increase eCommerce conversion at your Magento store

Posted on July 19, 2019 by


The eCommerce industry is growing competitive each day and online users have plenty of options to choose from. 50% of the total online sales in the coming years will be grabbed by the global eCommerce giants like Amazon, Alibaba, eBay, etc. It is hence inevitable for growing eCommerce retailers to completely make use of the opportunities to engage with their visitors and turn them into their customers. 

We have listed here some of the best features and its plugins to drive conversions at a Magento online store.

Live Chat

Live Chats replace the role of the salesperson in online stores. It acts as a virtual assistant and quickly addresses the questions of the visitors. Most people experience difficulties in fulfilling their orders and abandon their carts. Live chats reduce cart abandonment and increase conversion. Live chats also build a customer-retailer relationship that can bring in them repeatedly in the future. Freshchat and Zendesk are good live chat plugins for Magento stores. They are quick and provides productive features for the support team.

 

Push Notifications

Push Notifications in online stores are similar to In-store supermarket announcements. They quickly get the visitor’s attention and trigger their interest. With push notifications, retailers can initiate visitor engagement by letting them know about a new product in-store, a limited period special offer, or a seasonal item that could sell out soon. This gives the visitors an understanding of the products in the store and helps them to make an immediate purchase.  Push notifications are also used to remind visitors to complete their purchase of products added in their carts.

 

 

iZooto helps Magento retailers to send targeted and personalized push notifications to drive traffic, engagement, and sales.

WebEngage is also a good option as it provides pre-designed templates to create high impact push notifications. It allows retailers to have different notification settings for mobile and web.

Emailers

Emailers help retailers to establish a regular connection with their visitors/customers. Sending personalized emails tailored to their interests can help in bringing back the visitors to your store. Emailers also help to keep visitors informed on their wishlist, cart list and influence them to purchase them. 

Mailchimp is one of the widely used mailers by Magento retailers. It helps to recapture lost sales through recommendations and abandoned cart emails. It provides AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts the audience at the center so that retailers can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

Sendinblue is a complete all-in-one sales and marketing toolbox. The pricing is based on the number of email messages sent, rather than the number of contacts keet in the account. It also offers free accounts that allow you to send up to 300 emails per day (9,000 emails per month) 100% free.

Another great tool to check out is SendX. It is an extremely intuitive and affordable Email Marketing Software and a great Mailchimp Alternative. SendX allows you to send unlimited emails with every plan and pricing tiers. On top of that, you can also use their powerful rules-based automation and create bigger email marketing campaigns. And they’ll make sure you never get stuck thanks to their 24×7 Live Support. Paid plans start at $9.99/mo.”

Personalized Recommendations 

Recommendation carousels are product suggestions that are unique to each visitor based on their browsing history. They can be grouped into a single carousel or segmented by product type based on merchant requirements. Some of the popular companies that offer recommendations are Nosto, Barilliance, Celebros to name a few. They deliver one-to-one personalized product recommendations to every customer across the site.

(Recommendations by Nosto)

Site Search

The conversion percentage of visitors who search is 2X greater than the visitors who browse through the store. Search results have to be intelligent, accurate & fast to achieve this.

Tagalys Site Search Tagalys sorts products in search results based on what is most likely to increase revenue. It also allows retailers to merchandise the search results to meet their exact business needs. Tagalys Search includes popular/trending searches, search suggestions (both text and visual), auto-complete, spell check, synonyms, query stemming, no results recommendations and much more. 

 

(You can try a demo of the Tagalys eCommerce site search here)

 

Nextopia eCommerce Site Search uses an adaptive search algorithm, dynamic filters, and enhanced auto-complete to provide fast, accurate and intelligent search results.

Search Spring is a good pick when retailers want to personalize the search results exactly the way they desire and remain highly relevant.

Category Pages 

Category Pages are online aisles in your store. Visitors are dropping from the store after every page scroll. In order to drive sales, it is important to grab the visitor’s attention within the top results. 

Tagalys Category Pages – Tagalys automatically sorts category pages, displaying products that increase CTR (Click-through rate), leading to better conversion. Tagalys also gives retailers instant control to merchandise the page, so they are in 100% control of what products to display to their visitors. Some of the features of Tagalys Category Pages include advanced personalized product sorting, product sequencing, listing page generator, product performance insights, smart category conditions, page banners, SEO variables, etc. 

(Creating a custom sale page in less than 30 seconds using Tagalys)

 

(A smart category page created using Tagalys in 30 seconds)

 

Nextopia Navigation helps to create highly specific landing pages for email campaigns, keyword or specialized campaigns.

Posted in e-Commerce General e-Commerce Personalization e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Personalization and its application in online shopping

Posted on June 24, 2019 by


People around us are diverse in their thoughts and interests. Everybody has a unique preference and this applies to online shoppers as well. Serving each person according to their preferences and interests is called personalization.

Personalization in eCommerce is the ability of the system to display unique products to each visitor based on their interest at the store. The system records the actions of each visitor and delivers tailor-made results to each visitor. Although Personalization is widely used in fashion retail, it also works well in other eCommerce verticals with large catalogs & purchases are made within a few visits. Personalization reduces time to discovery & improves visitor engagement.

The most popular personalization channels at an online store are across ‘Recommendations’, ‘Site Search’ and ‘My Store’.

1.Recommendations

These product recommendation carousels are unique for each visitor based on their browsing history. They can be grouped into a single carousel or segmented by product type based on merchant requirements.

(Single carousel recommendation widget that displays personalized results)

(Multiple carousel recommendation widgets that display personalized results)

2.Site Search

The conversion percentage of visitors who search is 2X greater than the visitors who browse through the store. Visitors on mobile, have a higher inclination to search, as it reduces the time to discover products. Hence personalizing the search results have provided great improvements in conversion rates for leading retailers.

 Search results personalized for visitor A                                               Search results personalized for visitor B

Tagalys personalizes the search results by collecting & analyzing click-stream data by visitor and sorts results by products of interest that are specific to visitors.

3.My Store

Almost every human that has shopped online, might have come across Amazon’s personal Store for its users.

(Amazon’s My Store)

‘My Store’ is an end to end completely personalized space that displays personalized product listing pages by the interest of the visitors. The products in ‘My Store’ are based on the visitor’s shopping interest. Online visitors that enter “My Store” convert at a 3X higher rate than Search. My store, eases the product discovery process, ensuring only products relevant to the visitor’s interest are visible.

‘My Store’ is also available to merchants using Shopify or Magento from Tagalys.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their Magento and Shopify online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Personalization e-Commerce Product Recommendations eCommerce Site Search

4 Personalization tactics to improve sales at your Magento and Shopify eCommerce store

Posted on April 21, 2019 by


The problem with showing your customers generic product results is that you run the risk of pushing your customers towards decision paralysis. A significant portion of your visitors become frustrated that they cannot find what they’re looking for.

That’s exactly the problem that personalization helps to address. Personalization in eCommerce refers to the customization of a buyer’s retail journey to ensure that he/she finds only the most relevant product to choose from. Through personalized merchandising, you can use a user’s data and their previous behavior on your site to show them products relevant to their interests.

With the future of retail stores and online retail heavily depending on personalization, here are a few personalized merchandising strategies that you can follow to improve your Click Through Rates (CTRs), and therefore your sales.

1. Emailers

Companies that do not employ a personalized email strategy risk exposing their customers to generic products which may be of no interest to them. This can actually do more harm than not sending your customers any email at all.

A great way to ensure that your users keep coming back to your store is to send them personalized and relevant emails tailored to their interests. Engagement via email can include simple follow-up messages. Introducing products the customer might be interested in, relevant offers and more.

2. Recommendations

With brick and mortar stores and early eCommerce stores, customers didn’t have the luxury of an exclusive display of their favorite products, for obvious reasons. A “generic” experience rarely results in high customer satisfaction, as most stores discovered.

Today, online retailers have the capability to provide personalized recommendations on every page of your store. Search results can even be sorted personalized to suit each of your customers’ unique tastes and requirements.

In addition to showing your users filters and sort options based on time of product arrival, cost, rating, and brands, you can go one step further by showing them products they are more likely to find useful. By using this simple technique, you can help your users make faster and easier buying decisions.

3. Personal Stores

With most companies, personalization starts and ends with showing recommended products as described above. But to break the clutter and bring a whole new dimension to personalization, several leading eCommerce stores now offer their customers their own online store.

A personal store typically consists of a dedicated page for individual users. They display products they have previously viewed, and additionally, other products that are likely to be of interest to the user. This completely eliminates the virtual labor that your customers have to go through to find their way to the products that they are most likely to buy. Since time is of the essence to your customers, you are also helping them save time by making it easy for them to browse their favorite products. Amazon’s ‘My Store’ displays products each user has viewed and ones they may be interested in, in an exclusive personal page.

While setting up a personal store might seem like a daunting task, you can use powerful tools like Tagalys’ Personalized Product Sorting, which will help you automate the entire process. The tool uses machine learning to constantly improve its output. It ensures that the personal store you create for your customers remains truly personal and highly relevant.

4. Notifications

Before push notifications, companies had to rely on newsletters and messages to catch their customers’ attention. Both ineffective ways to get a user to re-engage with an online store after they have exited it.

With push notifications, you can give your customers a nudge about a new product in-store, a limited period special offer, or a seasonal item that could sell out soon. The right products and offers can encourage your users to make immediate purchases – if your users know they exist.

Use available data to create user segments that work and push smart custom notifications, on smartphones or desktop. This increases their purchase intent. When personalization, notifications, and offers come together in the right way, they create a great sense of immediacy.

The easier you make product selection for your users, the more likely they are to come back for more! Investing in intelligent solutions that can automate the personalization process for you. emails, recommendations, personal stores, and notification – can go a long way in helping you improve customer retention, and in turn, sales.

At Tagalys, we are all about helping you get to the point where your eCommerce store becomes the preferred destination for your buyers. To know more about our solutions and their features, get in touch with us now.

Posted in e-Commerce Personalization e-Commerce Product Recommendations eCommerce Site Search

Visual Merchandising in Magento and Shopify eCommerce stores

Posted on July 2, 2018 by


Visual Merchandising is the practice that drives sales by enticing visitors, increasing retention and making them your customers. The practice has long existed in physical retail with products placed in the right locations & stores to visually appeal to the visitors of the region intrigue their interest and make them customers. This includes adding displays, decorations, signs, and layout of space. The overall purpose of visual merchandising is to get customers to come into the store and spend money. Visual Merchandising is becoming more important in online retail, especially with the rose of mobile-first commerce.

Why do you need Visual merchandising in Magento & Shopify eCommerce?

Online retail is hard. It is like having a physical store, but with your hands almost tied. Over 70% of visitors visit online retail stores via mobile devices. They are on the move and do not have time. As a retailer you are not only competing with other retailers, you are competing with Facebook, Instagram, Netflix, and every mobile application. Everyone wants a piece of your time to increase their engagement metrics. So how do your visitors interested in your online store and not leave at the ping of a notification?

Visual Merchandising is practiced by all leading online retailers, to ensure that products displayed across their home, category & search results pages are geared towards acquiring visitor interest as soon as possible. In order to fix your eCommerce conversion rate, you first need to have more visitors view products of interest to them. If that number increases, even if you have the same eCommerce conversion rate, you are likely to make more revenue, by virtue of more visitors converting to the customer.

Common activities between online & offline Merchandising

Product Positioning

Offline:

A merchandiser uses data to send products to the right stores. He also ensures it appeals to the audience of that location.

Online:

While you have only one store, you have visitors from multiple locations visiting the same online site. There are three ways you would get positioning right

StoreWide Trending: Analyze data across the entire online store to assign a trending score for each product at the store. This ensures no matter which part of the store you visit, this trending sort order of products is applied. This is likely to increase engagement with visitors at your store. 

Location Wide Trending: Analyze data across the entire store by Top locations to assign a trending score for each product at the store by location. This ensures when visitors arrive from various locations, the trending sort order of products of that location is applied. This is likely to increase engagement with visitors at your store at that location.

Visitor Specific (Personalization): Analyze data across the entire store by the visitor to assign a trending score for each product type for that visitor at the store. This ensures when that specific visitor arrives at the store and views that product type, products for that type (e.g., tees) is applied for the visitor.

Decorations & Display

Offline:

Offers, events, promotions can change by location. To communicate this to visitors at the store, you might have noticed standees, pamphlets, etc., displayed to visitors to attract walk-ins

Online:

Page banners and popups are used to communicate the same information to visitors when they visit the online store.

Layout

Offline:

Physical location has its constraints and stores have to be designed to ensure the seamless movement of traffic within the store, while also ensuring communication and sparking visitor interest to view products is carried out.

Online:

Your store can be accessed via a mobile device or a desktop. This may sound simple, but it’s difficult, as the same stores are accessed by visitors across locations, demographics & interest levels. Hence using 3rd party tools to analyze the heatmaps, movement and click-throughs need to be constantly used to continuing to ensure any in-store communication and sparking visitor interest to view products is carried out.

There may be a few more common activities, but strategically these are the top 3 challenges or requirements of a merchandiser – online & offline.

Visual Merchandising objectives

The overall purpose of visual merchandising is to get customers to come into the store and convert them to customers. This journey starts with the visitor viewing products of interest, and that is the number 1 goal for merchandiser. In the online world, this would translate to reducing the bounce rate, increasing the number of product views per visitor & percentage of products viewed for the impressions by the visitor.

What are your goals as a visual merchandiser?

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Personalization e-Commerce Product Listing pages eCommerce Site Search

Omnichannel retailers use e-commerce to drive offline sales

Posted on January 29, 2018 by


We are seeing more traditional retailers to also start their digital stores. They like to give their customers an additional channel to engage with their brand. A recent study by Price Water Coopers, also confirms the same strategy that omnichannel retailers will soon overtake pure-play online retailers. But let’s start by defining “Omni Channel”

  • Hubspot says “You need to deliver a seamless experience across channels and factor in different devices in these channels to ensure interactions with your brand are consistent”
  • Google from a marketing angle suggests your strategies should allow you to convert shoppers from any channel
  • At Tagalys, we believe its the ability for retailers to provide the same shopping experience in a 2D or 3D environment, giving consumers to power to decide when & where they want to purchase.

Omnichannel retailers

How are retailers today, leveraging their online & offline presence in unison? At Tagalys, most of our customers use Magento Commerce for their online platforms and have a strong retail presence across the country. They understand that competing on price is a poor strategy as retailers like Amazon have bargaining powers to lower price. Omnichannel retailers compete by giving their customers convenience and trust. The biggest advantage an omnichannel retailer has is the physical presence of stores. Physical stores invoke trust in consumers and hence conversion is easier at a physical location that the online world. But the online world is where you can instantly reach out to your customers. Geo-target them using social media or search engine marketing and drive them to your online store to give them a flavor of what you carry in your physical store that is a drive away if they are interested.

We are seeing more of our clients using Intelligent Product Listing pages and adding store locations via Google Maps, to help consumers easily walk into the store, if they need more convincing than what they see online.

How do they execute this activity?

  1. Create a product listing page using Tagalys (The data for what products to display can also be extracted from Tagalys reports)
  2. Using Magento attributes of “Store availability” and “Product Type”, they instantly create a page for e.g., “Diamond rings at our 5th Avenue Store”
  3. Using the HTML editor in the page variables, they hyperlink a Google Maps address of the store
  4. Determine the best time to start the marketing campaign during the day
  5. Use Digital Marketing to target an audience in and around 5th avenue
  6. Launch the campaign
  7. Start analyzing the LIVE engagement reports on Tagalys for the page performance.
    • Hits or page views do not matter, but how many products did the audience engage/view, during this campaign
    • This is the only metric that directly correlates to offline or online sales
    • Unless you measure it, you will never improve
  8. Work with the physical store to also analyze the uptick in store walks after the campaign was launched

A key requirement for this strategy to work is to ensure the digital marketing budgets are not measured by only online sales.  The key is to understand that online is a channel and omnichannel is the strategy, hence digital marketing is a part of the larger marketing budget that is used to drive total sales.

There is another buzzword for this activity – ROBO – Research Online Buy Offline

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Personalization e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Relevance only ecommerce Site Search is passé. Increase revenue with Intelligent Search results

Posted on October 30, 2017 by


Humans have the attention span of a goldfish

Or less. Time Magazine & Microsoft reported in May 2015, that “The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds, highlighting the effects of an increasingly digitalized lifestyle on the brain.” If this is the state of online visitors, you need to think before deciding what products to show your visitors, cause they will lose interest in 8 seconds and you will lose a sale.

Get Smart

Site search is a high-value funnel for online visitors. Visitors who search are more likely to convert to customers than those who browse. Then why is your site search engine, dumb? Yes, you read that right. If you have a site search engine that spits out all products just because it matches the query (keyword relevance), your search engine is not thinking and you are losing on revenue.

Get Tagalys

Search engines like Algolia, Swifttype and others, are known for very fast search results. But what is the point in eCommerce, when you have 8 seconds to help your visitors find something of interest? Consider a search query like “Dresses” or “Sofas”. These generic searches will contribute to over 605 of your search volume and each of these searches will results in over 100 products per query. What do you show? These queries are driven from mobile devices and now, you have only 2 products per scroll. Thats over 50 scrolls to see all the products in for that query.

This is why you need Tagalys, to analyze data, learn from it and predict what products are most likely to sell for that query. Show results for any search query, where products are sorted by the probability of Sale. Tagalys Search also offers other value-added services like Search suggestions, Popular Searches, Pinned Searches, Merchandising, but the core of what we do is determine sort orders for products to ensure what shows on top has a higher probability of Sale.

Tagalys also applies the same data-driven approach across all our APIs so you can ensure your visitors engage with the products that are most likely going to bring you a customer. We apply our data-driven approach across Site Search, Product Recommendations & Product Listing pages. If you want to go one step further, we also apply personalization, which is the ability to understand what products are most likely going to appeal to each unique visitor.

Signup for a 28 day free trial and find out for your self. No credit card required. Let the numbers speak for itself.

Posted in e-Commerce General e-Commerce Personalization eCommerce Site Search

Amazon My Mix: Personalized e-commerce shop increases product views and conversion

Posted on October 16, 2017 by


Amazon, started a version of a personalized store called My Mix, in June 2017 to help visitors save time and find products quickly. The one common trend across every online store globally is that over 60% of their visitors engage with the store via a mobile device. This changes the expectation of behavior as visitors on mobile devices have more urgency than visitors on desktop. They are typically on the go and get to see only 2 to 4 products per screen. So should you design a separate site for mobile visitors? No. Applying a personalization engine will address this challenge and a personalized store ensures visitors are more likely to stay longer at your store.

What is a personalized store?

Personalized stores from Tagalys, collect every signal left by visitors across your site to learn more about their interest and predict what products they might be interested in. This API collects data from online retailers via a Tagalys analytics file. This requires no additional work from clients to send the data and applies real-time 1:1 personalization to create a personalized store in real-time.

Visitor benefits of a personalized store

While the benefits are applicable across devices, we feel the personalized store is more suited for mobile users. Because it allows them to engage with an online store in a frictionless manner. For example, if you have shown interest in midi skirts and maxi dresses, instead of having to navigate back to the categories and restart your browsing experience, the personalized store would already have that available for you. This saves you clicks, time and the efforts to start your experience. It is like the store reorganizing its aisles for each visitor vs. having each visitor walk across the static store each time to restart their shopping journey.

Retailer benefits of a personalized store

Since the retailer now has the ability to dynamically reprioritize what products & categories to show each visitor based on their unique interest we have seen the following KPIs improve at the store.

  • Engagement or reduction in bounce rate
  • Product views per visitor
  • Product views per session
  • Add to carts per visitor
  • Conversion rates that are 3X better than other product discovery channels

How do you signup for Personalized Stores from Tagalys?

Signup as a new client at Tagalys and install any of our extensions to your platform. Contact the Tech Support team from Tagalys and request them to enable Personalization for your store, as this API is not enabled by default. Our team will study your product catalog & configuration and work with you the determine the best-personalized setup for your store. This process should not take more than 24-48 hours to be completed. Tagalys reports will also showcase the live data on the impact personalization brings to your store. This can help you determine if personalization from Tagalys is right for your business.

Posted in e-Commerce Personalization

Personalized Homepage Product recommendations : The Amazon way

Posted on October 4, 2017 by


If you do not have billions of dollars to build your own personalized recommendation engine like Amazon, this post is for you. When you think of Personalization in e-commerce, you should think of Amazon. No online retailer has experimented across varies application of personalization with the goal to help visitors find a product of interest.

Personalization should not be measured by improvement in conversion rate, because factors like marketing, promotions, product content, payment gateway failure rates, discounts influence the purchase decision of a visitor. What personalization should do instead, is to allow an online shopper to discover as many products thus improving the unique product views per unique visitor metric, eventually improving the end conversion rate. Here are a few funnels where Amazon experiments with Personalization and Tagalys provides the same for online retailers

Personalized home page Product Recommendations

When you engage with products at Amazon, you start sending signals of intent helping them understand what you might be interested to buy. If you return to the home page, almost instantly you will discover many personalized product recommendations by category to ensure you do not get lost in the store and remain to engage with the products or categories of your interest.

Personalized home page recommendations

Search is usually the best performing funnel at any online retailer. At one of our clients candere.com, personalized homepage recommendations led to 10x higher revenue per visitor vs. the search funnel, with a 4x higher conversion rate

Personalized Site Search

Once you have created a persona for each visitor, it is easy to curate the catalog based on their intent and show them exactly what they want. For example, if I am in the mood for running shoes, then when I ask/search for shoes, the retailer would show me running shoes first besides showing the generic product sorting that is defined sitewide.

Personalized Store or Product feed

Amazon has been experimenting with this feature with a small subset of products in what is called “my mix”. At Tagalys we call this feature my-store. Essentially, what this allows a retailer to do it dynamically prioritize categories and products for each visitor based on exactly what they want.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now

Posted in e-Commerce Personalization e-Commerce Product Recommendations

Amazon my mix – Personalized shopping feeds for ecommerce

Posted on July 19, 2017 by


In June 2017, Amazon.com made a quite launch of “My Mix”, a personalized shopping feed that curates “Interesting” products based on visitor interest.

My mix from amazon

Here is a company, that rules the market and commands your attention. for all purposes, it is known you will come back to Amazon tomorrow to check on your next purchase. So why a personalized shopping feed?

Amazon knows that tomorrow it will be fighting for visitor attention. Attention, not just from Walmart, Target, Alibaba, etc., but from the millions of mobile applications that distract you in your shopping experience. Amazon is fighting to keep you engaged at Amazon. Only then can the billions of dollars invested in R&D, supply chain, etc have any likelihood of influencing your purchasing decision.

What will start as a curation of “interesting products”, will tomorrow most likely be a curation of the entire store, to be delivered as a feed to you. Amazon understands, you the visitor is a busy person, engaging with the store usually on a mobile device.  The retailer knows what you want today or may want tomorrow. Given the data is available, Amazon is making the whole shopping process personalized. This means, instead of you walking to the aisles or categories to find products, the aisles that are of personal interest, will come to you. All you have to do is walk into the store and the entire store will reorganize itself, to start showing you products of personal interest. This is the personalization of e-commerce, where engagement data is used to predict shopper persona of what visitors are most likely going to buy.

Real-time 1-1 visitor personalization always existed and with the lowered costs of computing power, it will be applied to across the product discovery journey in an e-commerce store. In the future, Amazon will ensure each shoppers product discovery channels will be 100% personalized, to ensure they get 100% of that shopper’s attention. Lose attention, lose engagement, there will be no sale.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Personalization