Category: e-Commerce Personalization


Personalized stores for Magento and Shopify retailers to improve conversion

Posted on September 4, 2019 by


Every one of us has a unique interest and preference in the food we eat, the clothes we wear, the gadgets we use, the movies we watch, etc.  People who shop online also have their own interests, and their browsing pattern reveals the same. Each visitor’s browsing behavior is unique and different from that of the rest. Serving each person according to their preferences and interests is called personalization.

Personalization in eCommerce is the ability of the online store to display unique products to each visitor based on their interest. The store records the actions of each visitor and delivers tailor-made results to each visitor. In online stores, personalization can be provided through recommendations, site search, and personalized stores.

What is a personalized store in eCommerce?

A personalized store is a collection of curated products based on a visitor’s interest displayed as a listing page or recommendation widgets. They reduce product discovery time and hence improve visitor engagement.

How personalized stores work in Amazon?

Amazon is a global leader in eCommerce and its success story is definitely a lesson for the retail world. Amazon makes a personal appeal and brings the visitors repeatedly to its store. The personalized store provides readily available suggestions tailor-made to the visitor based on their past browsing pattern. 

This personalized space has dynamic widgets such as ‘Related items you viewed’ , ‘Inspired by your browsing history’ etc. As stated, they reduce the time to discover products and easily trigger the visitor’s interest to purchase them.

Tagalys’s My Store

‘My Store’ is a completely personalized space that displays product listing pages based on the interest of each visitor. Retailers report online visitors who enter “My Store” convert at a 4X higher rate than the overall site conversion. 

‘My Store’ gives Magento and Shopify retailers an opportunity to create personalized space similar to the Amazon store, without a large engineering investment.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Personalization

Personalization and its application in online shopping

Posted on June 24, 2019 by


People around us are diverse in their thoughts and interests. Everybody has a unique preference and this applies to online shoppers as well. Serving each person according to their preferences and interests is called personalization.

Personalization in eCommerce is the ability of the system to display unique products to each visitor based on their interest at the store. The system records the actions of each visitor and delivers tailor-made results to each visitor. Although Personalization is widely used in fashion retail, it also works well in other eCommerce verticals with large catalogs & purchases are made within a few visits. Personalization reduces time to discovery & improves visitor engagement.

The most popular personalization channels at an online store are across ‘Recommendations’, ‘Site Search’ and ‘My Store’.

1.Recommendations

These product recommendation carousels are unique for each visitor based on their browsing history. They can be grouped into a single carousel or segmented by product type based on merchant requirements.

(Single carousel recommendation widget that displays personalized results)

(Multiple carousel recommendation widgets that display personalized results)

2.Site Search

The conversion percentage of visitors who search is 2X greater than the visitors who browse through the store. Visitors on mobile, have a higher inclination to search, as it reduces the time to discover products. Hence personalizing the search results have provided great improvements in conversion rates for leading retailers.

 Search results personalized for visitor A                                               Search results personalized for visitor B

Tagalys personalizes the search results by collecting & analyzing click-stream data by visitor and sorts results by products of interest that are specific to visitors.

3.My Store

Almost every human that has shopped online, might have come across Amazon’s personal Store for its users.

(Amazon’s My Store)

‘My Store’ is an end to end completely personalized space that displays personalized product listing pages by the interest of the visitors. The products in ‘My Store’ are based on the visitor’s shopping interest. Online visitors who enter “My Store” convert at a 3X higher rate than Search. My store, eases the product discovery process, ensuring only products relevant to the visitor’s interest are visible.

‘My Store’ is also available to merchants using Shopify or Magento from Tagalys.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their Magento and Shopify online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Personalization e-Commerce Product Recommendations eCommerce Site Search

4 Personalization tactics to improve sales at your Magento and Shopify eCommerce store

Posted on April 21, 2019 by


The problem with showing your customers generic product results is that you run the risk of pushing your customers towards decision paralysis. A significant portion of your visitors become frustrated that they cannot find what they’re looking for.

That’s exactly the problem that personalization helps to address. Personalization in eCommerce refers to the customization of a buyer’s retail journey to ensure that he/she finds only the most relevant product to choose from. Through personalized merchandising, you can use a user’s data and their previous behavior on your site to show them products relevant to their interests.

With the future of retail stores and online retail heavily depending on personalization, here are a few personalized merchandising strategies that you can follow to improve your Click Through Rates (CTRs), and therefore your sales.

1. Emailers

Companies that do not employ a personalized email strategy risk exposing their customers to generic products which may be of no interest to them. This can actually do more harm than not sending your customers any email at all.

A great way to ensure that your users keep coming back to your store is to send them personalized and relevant emails tailored to their interests. Engagement via email can include simple follow-up messages. Introducing products the customer might be interested in, relevant offers and more.

2. Recommendations

With brick and mortar stores and early eCommerce stores, customers didn’t have the luxury of an exclusive display of their favorite products, for obvious reasons. A “generic” experience rarely results in high customer satisfaction, as most stores discovered.

Today, online retailers have the capability to provide personalized recommendations on every page of your store. Search results can even be sorted personalized to suit each of your customers’ unique tastes and requirements.

In addition to showing your users filters and sort options based on time of product arrival, cost, rating, and brands, you can go one step further by showing them products they are more likely to find useful. By using this simple technique, you can help your users make faster and easier buying decisions.

3. Personal Stores

With most companies, personalization starts and ends with showing recommended products as described above. But to break the clutter and bring a whole new dimension to personalization, several leading eCommerce stores now offer their customers their own online store.

A personal store typically consists of a dedicated page for individual users. They display products they have previously viewed, and additionally, other products that are likely to be of interest to the user. This completely eliminates the virtual labor that your customers have to go through to find their way to the products that they are most likely to buy. Since time is of the essence to your customers, you are also helping them save time by making it easy for them to browse their favorite products. Amazon’s ‘My Store’ displays products each user has viewed and ones they may be interested in, in an exclusive personal page.

While setting up a personal store might seem like a daunting task, you can use powerful tools like Tagalys’ Personalized Product Sorting, which will help you automate the entire process. The tool uses machine learning to constantly improve its output. It ensures that the personal store you create for your customers remains truly personal and highly relevant.

4. Notifications

Before push notifications, companies had to rely on newsletters and messages to catch their customers’ attention. Both ineffective ways to get a user to re-engage with an online store after they have exited it.

With push notifications, you can give your customers a nudge about a new product in-store, a limited period special offer, or a seasonal item that could sell out soon. The right products and offers can encourage your users to make immediate purchases – if your users know they exist.

Use available data to create user segments that work and push smart custom notifications, on smartphones or desktop. This increases their purchase intent. When personalization, notifications, and offers come together in the right way, they create a great sense of immediacy.

The easier you make product selection for your users, the more likely they are to come back for more! Investing in intelligent solutions that can automate the personalization process for you. emails, recommendations, personal stores, and notification – can go a long way in helping you improve customer retention, and in turn, sales.

At Tagalys, we are all about helping you get to the point where your eCommerce store becomes the preferred destination for your buyers. To know more about our solutions and their features, get in touch with us now.

Posted in e-Commerce Personalization e-Commerce Product Recommendations eCommerce Site Search

Visual Merchandising in Magento and Shopify eCommerce stores

Posted on July 2, 2018 by


Visual Merchandising is the science of driving sales by enticing visitors, engaging them and making them your customers. This has been conventionally in practice in physical retail where select products are placed in the select locations. This is done in such a way to visually appeal the visitors of the region intrigue their interest and make them customers. Adding decorations, banners, display signs, and layout of space, etc are included in this. The ultimate purpose of visual merchandising is to get visitors to view the products and make the purchase. Visual Merchandising is turning more important in eCommerce than ever, especially with the rise of mobile-first commerce.

Why do you need Visual merchandising in Magento & Shopify eCommerce?

Running a successful online store is very challenging and tough these days. It is like having a brick and mortar store, but with your hands almost tied. Mobile devices contribute to over 70% of the total online store visitors. They are quick and do not have time to scroll pages after pages. Your competition is not just limited to other eCommerce stores but also with Facebook, Instagram, Netflix, and many other mobile applications. They all want a piece of the audience time to increase their engagement metrics. So how to keep your visitors interested in your online store and not leave at the ping of a notification?

Visual Merchandising has helped all leading online retailers, to ensure the right products are displayed across their home, category & search results pages to trigger visitor interest as soon as possible. In order to improve your eCommerce conversion rate, you first need to have more visitors view products of interest to them. If that number increases, even if you have the same visitor traffic, you are likely to make more revenue, by virtue of more visitors converting to the customer.

Common activities between online & offline Merchandising

Decorations & Display

Offline:

You might have noticed standees, pamphlets, etc., displayed at prominent spots. This is to communicate to visitors and attract walk-ins at the store.

Online:

Page banners and popups are used to communicate the same information to visitors when they visit the online store.

Product Positioning

Offline:

A merchandiser uses data to source the right products to the right stores. He also ensures it appeals to the audience of that location.

Online:

Your visitors can be from multiple locations and there are three ways you would get product positioning right

Location Wide Trending: Analyze data across the entire store by top locations. Assign a trending score for each product at the store by location. Now, when visitors arrive from various locations, the trending sort order of products of that location is applied. This is likely to increase visitor engagement to your store at that location.

StoreWide Trending: This is the common Trending algorithm of all the 3 types. Analyze data across the entire online store to assign a trending score for each product at the store. This ensures no matter which part of the store you visit, this trending sort order of products is applied. This is likely to increase engagement with visitors at your store. 

Visitor Specific (Personalization): Analyze data across the entire store particulr to each visitor and assign a trending score for each product type for that visitor at the store. This ensures when that specific visitor arrives at the store and views that product type, products for that type (e.g., tees) are applied for the visitor.

Layout

Offline:

Physical location has to be designed to ensure the seamless movement of traffic within the store, while also ensuring communication and enticing visitor interest to view products.

Online:

Your store can be accessed via desktop or mobile phone.  Various visitors across locations, demographics & interest levels access your store. Hence using 3rd party tools to analyze the heatmaps, movement and click-throughs need to be constantly used to ensure any in-store communication and sparking visitor interest to view products.

There may be other common activities, but these are the top 3 challenges or requirements of a merchandiser – online & offline.

Visual Merchandising objectives

The ultimate goal of visual merchandising is to get visitors to come into the store and convert them to customers. This journey starts with the visitor viewing products of interest, and that is the number 1 goal for merchandiser. In the eCommerce world, this would translate to reducing the bounce rate, increasing the number of product views per visitor & percentage of products viewed for the impressions by the visitor.

What are your goals as a visual merchandiser?

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Personalization e-Commerce Product Listing pages eCommerce Site Search

Omnichannel retailers use e-commerce to drive offline sales

Posted on January 29, 2018 by


We are seeing more traditional retailers to also start their digital stores. They like to give their customers an additional channel to engage with their brand. A recent study by Price Water Coopers, also confirms the same strategy that omnichannel retailers will soon overtake pure-play online retailers. But let’s start by defining “Omni Channel”

  • Hubspot says “You need to deliver a seamless experience across channels and factor in different devices in these channels to ensure interactions with your brand are consistent”
  • Google from a marketing angle suggests your strategies should allow you to convert shoppers from any channel
  • At Tagalys, we believe its the ability for retailers to provide the same shopping experience in a 2D or 3D environment, giving consumers to power to decide when & where they want to purchase.

Omnichannel retailers

How are retailers today, leveraging their online & offline presence in unison? At Tagalys, most of our customers use Magento Commerce for their online platforms and have a strong retail presence across the country. They understand that competing on price is a poor strategy as retailers like Amazon have bargaining powers to lower price. Omnichannel retailers compete by giving their customers convenience and trust. The biggest advantage an omnichannel retailer has is the physical presence of stores. Physical stores invoke trust in consumers and hence conversion is easier at a physical location that the online world. But the online world is where you can instantly reach out to your customers. Geo-target them using social media or search engine marketing and drive them to your online store to give them a flavor of what you carry in your physical store that is a drive away if they are interested.

We are seeing more of our clients using Intelligent Product Listing pages and adding store locations via Google Maps, to help consumers easily walk into the store, if they need more convincing than what they see online.

How do they execute this activity?

  1. Create a product listing page using Tagalys (The data for what products to display can also be extracted from Tagalys reports)
  2. Using Magento attributes of “Store availability” and “Product Type”, they instantly create a page for e.g., “Diamond rings at our 5th Avenue Store”
  3. Using the HTML editor in the page variables, they hyperlink a Google Maps address of the store
  4. Determine the best time to start the marketing campaign during the day
  5. Use Digital Marketing to target an audience in and around 5th avenue
  6. Launch the campaign
  7. Start analyzing the LIVE engagement reports on Tagalys for the page performance.
    • Hits or page views do not matter, but how many products did the audience engage/view, during this campaign
    • This is the only metric that directly correlates to offline or online sales
    • Unless you measure it, you will never improve
  8. Work with the physical store to also analyze the uptick in store walks after the campaign was launched

A key requirement for this strategy to work is to ensure the digital marketing budgets are not measured by only online sales.  The key is to understand that online is a channel and omnichannel is the strategy, hence digital marketing is a part of the larger marketing budget that is used to drive total sales.

There is another buzzword for this activity – ROBO – Research Online Buy Offline

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Personalization e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Relevance only ecommerce Site Search is passé. Increase revenue with Intelligent Search results

Posted on October 30, 2017 by


Humans have the attention span of a goldfish

Or less. Time Magazine & Microsoft reported in May 2015, that “The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds, highlighting the effects of an increasingly digitalized lifestyle on the brain.” If this is the state of online visitors, you need to think before deciding what products to show your visitors, cause they will lose interest in 8 seconds and you will lose a sale.

Get Smart

Site search is a high-value funnel for online visitors. Visitors who search are more likely to convert to customers than those who browse. Then why is your site search engine, dumb? Yes, you read that right. If you have a site search engine that spits out all products just because it matches the query (keyword relevance), your search engine is not thinking and you are losing on revenue.

Get Tagalys

Search engines like Algolia, Swifttype and others, are known for very fast search results. But what is the point in eCommerce, when you have 8 seconds to help your visitors find something of interest? Consider a search query like “Dresses” or “Sofas”. These generic searches will contribute to over 605 of your search volume and each of these searches will results in over 100 products per query. What do you show? These queries are driven from mobile devices and now, you have only 2 products per scroll. Thats over 50 scrolls to see all the products in for that query.

This is why you need Tagalys, to analyze data, learn from it and predict what products are most likely to sell for that query. Show results for any search query, where products are sorted by the probability of Sale. Tagalys Search also offers other value-added services like Search suggestions, Popular Searches, Pinned Searches, Merchandising, but the core of what we do is determine sort orders for products to ensure what shows on top has a higher probability of Sale.

Tagalys also applies the same data-driven approach across all our APIs so you can ensure your visitors engage with the products that are most likely going to bring you a customer. We apply our data-driven approach across Site Search, Product Recommendations & Product Listing pages. If you want to go one step further, we also apply personalization, which is the ability to understand what products are most likely going to appeal to each unique visitor.

Signup for a 28 day free trial and find out for your self. No credit card required. Let the numbers speak for itself.

Posted in e-Commerce General e-Commerce Personalization eCommerce Site Search

Amazon My Mix: Personalized e-commerce shop increases product views and conversion

Posted on October 16, 2017 by


Amazon, started a version of a personalized store called My Mix, in June 2017 to help visitors save time and find products quickly. The one common trend across every online store globally is that over 60% of their visitors engage with the store via a mobile device. This changes the expectation of behavior as visitors on mobile devices have more urgency than visitors on desktop. They are typically on the go and get to see only 2 to 4 products per screen. So should you design a separate site for mobile visitors? No. Applying a personalization engine will address this challenge and a personalized store ensures visitors are more likely to stay longer at your store.

What is a personalized store?

Personalized stores from Tagalys, collect every signal left by visitors across your site to learn more about their interest and predict what products they might be interested in. This API collects data from online retailers via a Tagalys analytics file. This requires no additional work from clients to send the data and applies real-time 1:1 personalization to create a personalized store in real-time.

Visitor benefits of a personalized store

While the benefits are applicable across devices, we feel the personalized store is more suited for mobile users. Because it allows them to engage with an online store in a frictionless manner. For example, if you have shown interest in midi skirts and maxi dresses, instead of having to navigate back to the categories and restart your browsing experience, the personalized store would already have that available for you. This saves you clicks, time and the efforts to start your experience. It is like the store reorganizing its aisles for each visitor vs. having each visitor walk across the static store each time to restart their shopping journey.

Retailer benefits of a personalized store

Since the retailer now has the ability to dynamically reprioritize what products & categories to show each visitor based on their unique interest we have seen the following KPIs improve at the store.

  • Engagement or reduction in bounce rate
  • Product views per visitor
  • Product views per session
  • Add to carts per visitor
  • Conversion rates that are 3X better than other product discovery channels

How do you signup for Personalized Stores from Tagalys?

Signup as a new client at Tagalys and install any of our extensions to your platform. Contact the Tech Support team from Tagalys and request them to enable Personalization for your store, as this API is not enabled by default. Our team will study your product catalog & configuration and work with you the determine the best-personalized setup for your store. This process should not take more than 24-48 hours to be completed. Tagalys reports will also showcase the live data on the impact personalization brings to your store. This can help you determine if personalization from Tagalys is right for your business.

Posted in e-Commerce Personalization

Personalized Homepage Product recommendations : The Amazon way

Posted on October 4, 2017 by


If you do not have billions of dollars to build your own personalized recommendation engine like Amazon, this post is for you. When you think of Personalization in e-commerce, you should think of Amazon. No online retailer has experimented across varies application of personalization with the goal to help visitors find a product of interest.

Personalization should not be measured by improvement in conversion rate, because factors like marketing, promotions, product content, payment gateway failure rates, discounts influence the purchase decision of a visitor. What personalization should do instead, is to allow an online shopper to discover as many products thus improving the unique product views per unique visitor metric, eventually improving the end conversion rate. Here are a few funnels where Amazon experiments with Personalization and Tagalys provides the same for online retailers

Personalized home page Product Recommendations

When you engage with products at Amazon, you start sending signals of intent helping them understand what you might be interested to buy. If you return to the home page, almost instantly you will discover many personalized product recommendations by category to ensure you do not get lost in the store and remain to engage with the products or categories of your interest.

Personalized home page recommendations

Search is usually the best performing funnel at any online retailer. At one of our clients candere.com, personalized homepage recommendations led to 10x higher revenue per visitor vs. the search funnel, with a 4x higher conversion rate

Personalized Site Search

Once you have created a persona for each visitor, it is easy to curate the catalog based on their intent and show them exactly what they want. For example, if I am in the mood for running shoes, then when I ask/search for shoes, the retailer would show me running shoes first besides showing the generic product sorting that is defined sitewide.

Personalized Store or Product feed

Amazon has been experimenting with this feature with a small subset of products in what is called “my mix”. At Tagalys we call this feature my-store. Essentially, what this allows a retailer to do it dynamically prioritize categories and products for each visitor based on exactly what they want.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now

Posted in e-Commerce Personalization e-Commerce Product Recommendations

Amazon my mix – Personalized shopping feeds for ecommerce

Posted on July 19, 2017 by


In June 2017, Amazon.com made a quite launch of “My Mix”, a personalized shopping feed that curates “Interesting” products based on visitor interest.

My mix from amazon

Here is a company, that rules the market and commands your attention. for all purposes, it is known you will come back to Amazon tomorrow to check on your next purchase. So why a personalized shopping feed?

Amazon knows that tomorrow it will be fighting for visitor attention. Attention, not just from Walmart, Target, Alibaba, etc., but from the millions of mobile applications that distract you in your shopping experience. Amazon is fighting to keep you engaged at Amazon. Only then can the billions of dollars invested in R&D, supply chain, etc have any likelihood of influencing your purchasing decision.

What will start as a curation of “interesting products”, will tomorrow most likely be a curation of the entire store, to be delivered as a feed to you. Amazon understands, you the visitor is a busy person, engaging with the store usually on a mobile device.  The retailer knows what you want today or may want tomorrow. Given the data is available, Amazon is making the whole shopping process personalized. This means, instead of you walking to the aisles or categories to find products, the aisles that are of personal interest, will come to you. All you have to do is walk into the store and the entire store will reorganize itself, to start showing you products of personal interest. This is the personalization of e-commerce, where engagement data is used to predict shopper persona of what visitors are most likely going to buy.

Real-time 1-1 visitor personalization always existed and with the lowered costs of computing power, it will be applied across the product discovery journey in an e-commerce store. In the future, Amazon will ensure each shopper’s product discovery channels will be 100% personalized, to ensure they get 100% of that shopper’s attention. Lose attention, lose engagement, there will be No sale.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Personalization

Klevu Site Search alternative for Magento & Shopify

Posted on July 10, 2017 by


As we speak to new customers, we often hear questions on how we are different from Klevu Search and why customers should choose Tagalys over Klevu.

Product Discovery vs. Site Search

Klevu provides Search as a service only, whereas Tagalys powers Search, Recommendations & Intelligent Product listing pages. The Site Search funnel is a high-value funnel. Tagalys has recorded conversion rates 3X – 4X higher than other funnels within the same site. The search funnel also contributed to 20%-30% of the total revenue. We have been successful with these conversion rates because we collect data from the other funnels, to gather incremental insights. This accelerates conversion rates for customers using the Tagalys search. In the world of Tagalys, each funnel has a different intent of shopping and understanding that intent, helps us better understand the customer.

Personalized Search Results vs. Self-learning search

Klevu has a learning search and Tagalys provides trending/intelligent search. Both showcase search results that change over time as we learn from engagement data. Trending search results from Klevu are based on product analytics & Tagalys relies on visitor engagement analytics. It will show the best results across the entire site and will increase conversion. Unless we do an A/B test, it is hard to quantify how much of an improvement in conversion with either solution has over the other.

But Tagalys also provides personalized search results, showcasing the best search results, based on each visitor’s individual shopping persona. This has proven to reduce the time to transact, increase engagement and increase conversions higher than trending results. Personalized search is a must if you have high mobile traffic with return visitors. Ensure visitors quickly find products when engaging via mobile devices as they are more likely to get distracted and leave your retail site.

Pinned Searches

This gives the ability to retailers to modify the popular searches and showcases other searches, to promote business needs. This gives retailers more control over the search funnel. We do not offer this across all plans, because if done incorrectly it can reduce your conversion rate.

Pricing

While the pricing in each tier is similar across Tagalys & Klevu, Tagalys offers more features in each tier, thereby working towards increasing the conversion of our customers, thus providing higher value to the same price point. This leads to customers getting more value delivered for each pricing tier.

Reporting

Klevu reports are primarily tied to Search as that is the only product offered. Since Tagalys offers multiple product discovery solutions including search, we offer detailed reporting across all funnels that are powered by Tagalys, along with segmented product & attribute reporting.

URL redirect Or Category directed search

We do not redirect visitors for search queries to any Platform (Magento, Shopify, etc.,) powered pages. We are confident the product sorting generated by Tagalys for any listing page, including search is far more likely to convert that the sort order on the platform listing pages. Typical sort orders in a platform like Magento is a manually updated and relies on the retailer to decide the product positions. This is also static, which relies on the retailer to update these sort order.

But since our integration, has the data of products across every category or promotion page, we show the products from the same page but dynamically sorted by Tagalys. Thus if you search for “Holiday” and there is a promotion for a “Holiday” page, that page will show in search suggestions and the search results will include only products from that page, sorted by what Tagalys does best, increase the probability of conversion.

Content Search

Not available at Tagalys. Our core competency is engagement analytics to drive personalized or trending results across search, listing pages & recommendations to drive conversion.

Responsive & mobile-first, Trending/Popular Searches, Search Merchandising, Synonyms, Instant faceted search layout, Rich autocomplete Suggestions, Dynamic filters, UIUX Customization

Available at Tagalys & Klevu

So Klevu or Tagalys?

Tagalys along with other product discovery channels gives retailers complete control of managing visitor engagement & revenues across multiple product discovery channels to increase engagement. Tagalys also offers personalization of product discovery that is critical in today’s world on mobile-first engagement. While Tagalys search by itself can guarantee a 30%-100% minimum increase in search conversion, we do better when we utilize engagement data across multiple discovery channels, as each channel serves a different intent of the visitor. Klevu no doubt is a good product, but improving Search by itself is not going to increase your topline manifold as your business expects.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Personalization eCommerce Site Search