Category: e-Commerce General


Magento Category Pages: Must have UI elements to improve engagement

Posted on May 7, 2018 by


Category pages are used to display products available at the online store or in digital marketing campaigns. To ensure maximum engagement and conversion, retailers need to display the right UI elements for the page to perform well. What are the must-have UI elements for Product Listing and Category Pages?

Page Heading & Title

While it may be obvious to you the retailer, it is not always clear to the online visitors what the listing page is about. Clearly displaying the page title and heading is critical for visitors and search engines to know upfront what the page is about.

page title

Filters or Facets

Every product listing or category page has a variety of products that contain different attributes & tags. Online visitors are used to applying filters to quickly find products that meet their intent. For this, having an expanded filter and facets on the left side of the listing page is the ideal user experience expected by online visitors. Sometimes retailers show filters on top of the page, which is not the ideal location.

filters

Product Details on  Thumbnails

While images are great, details are better. As an online visitor at your store, they expect minimum critical information of the product that is displayed on the page. While what is critical will vary from store to store, based on some of your core value propositions offered to your customers, some details are must-haves required across all stores. The product name, price & discounted price are always displayed upfront across every mature online retailer. In addition to these details they may add, details like shopping, colors, ratings etc.,

product details

Product Thumbnails per Row

As a retailer, you want to display the best image that clearly showcases details of the product. Hence a large image is selected, but that will limit the number of thumbnails displayed to less than 3 per row. The idea of the listing page is to create interest to improve CTR to the product detail page. This is where you get to display all details with options to zoom into the image.

The resulting impact of reducing the thumbnails per row is that the visitor has to scroll more pages to see all products displayed on the page. This increased the bounce rate as page scrolls per visitor increases. The leading retailers show between 3 to 5 thumbnails per row.

product thumbnails per row

Page Sort Options

You need to have the basic sort options of price and date. Everything else is optional and should be tested with your audience to verify if it improves the click-through rate from the listing page to the product page. Some other sort options used are rating, introduction date,

page sort options

 

Share your comments if we have not covered any other important aspect that you have seen make a significant impact on your product listing or category pages. We follow all the above in the product listing pages powered by Tagalys. You can create simple automated new arrivals or sale pages in seconds and complex pages as seen on our demo site

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Start your 28-day free trial immediately.

Posted in e-Commerce General, e-Commerce Product Listing pages


Top 3 Reasons Why Your Product Listing or Category Pages are not performing

Posted on April 30, 2018 by


If you are worried about the impact of a low conversion rate on your eCommerce site, you are not the only one. The truth is, many eCommerce store owners are feeling the same – triggered by the low conversion on their product listing pages. Whether you recently saw a massive drop in the conversion rate – or visitors are not converting at all – there are some actionable tips that can help you recover those lost leads and sales.

Below, we are listing the most obvious reasons for that – or the signs you need to take action upon and improve your product listing page conversions.

Your Product Listing Pages Make A Bad First Impression

One of the most common reasons for a low conversion rate is that people don’t actually like what they see when they land on your site. Even worse, they cannot find the information they need. Are the products advertised on the banners that lead them to this page visible in the very first few products?

Another way to solve this is to check the heat map, user flow, bounce rate and your conversion funnel in your analytics software. Assuming your banner image and the products on row 1 are in sync, what data are you using to determine the remaining sort order of the products? Are you really showing what is trending at your store? 

You Don’t Know Your Target Audience

Another major reason why your product listing pages are falling in terms of conversion is the fact that you don’t know who you are selling to. This is why a key step in addressing your conversion rate issues is knowing who your customers are, what they want, and how they behave. If your audience is only going to buy products under $100, you are decreasing your conversion rates by showing products priced above $100 on the first few pages.  It is imperative to deliver a targeted customer experience rather than a one-size-fits-all approach.

You Are Ignoring Mobile Users

Did you know that mobile traffic is booming and that more than 67% of the total online visitors engaged with a retail store via their mobile device? The takeaway is clear – you need to properly optimize your product listing pages, they need to load in milliseconds and make them responsive to mobile screens of all sizes. Delivering a mobile-optimized experience can help you win over the majority of the market.

Solution

At Tagalys, we pride ourselves on the knowledge and experience in the field of eCommerce. We work with many eCommerce store owners, helping them pinpoint and solve problems like this while increasing their conversion. From Instant Page Creation to drag and drop curation and conversion-based sorting, our portfolio of tools is SEO-friendly and helps you increase your conversion while streamlining your work on every product listing page.

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Contact us now or start your 28-day free trial immediately.

Posted in e-Commerce General, e-Commerce Product Listing pages, Uncategorized


Data Assisted Visual Merchandising for e-Commerce Category Pages?

Posted on April 24, 2018 by


If you want to learn more about how Tagalys Product listing pages can increase SEO traffic or improve conversion with data-driven product sorting, this article will not cover it. This post only covers the aspect of how Tagalys provides performance data that aids retailers in e-Commerce visual merchandising.

As a category manager at for an online retailer, you have to continuously create new product listing pages either to refresh the content at your site, your visitors always want to see something new. Or you need to create pages for digital marketing campaigns to attract visitors based on what they want.

Most leading retailers have a daily/weekly marketing schedules that require refreshing the content of product listing pages on the website. By refreshing we mean, you may carry category page of Rings, Womens Rings or Womens Gold Rings. But data shows your audience is interested in Women’s Gold Rings under $999 or Womens Gold Rings with Emerald in this season. So refreshing is nothing but creating a new perspective on products that already exist at your online store. While this may sound simple in the last statement, think of doing the same on a daily/weekly basis, with the flexibility to create any possible combination of a listing page without thinking twice.

Macys Womens Gold Rings with Emerald

Now you might be thinking, you can do the same by applying filters to a category page for Women’s Rings. Absolutely, that’s the easy fix that almost everyone uses, but it is not the best for conversion at your store.

Top 3 Reasons for using Tagalys for Visual Merchandising

  • Almost all e-commerce platforms do not process analytics data, hence the resulting sort order is a just a list of products and not displayed to increase the conversion rate for that page. You need every page to be optimized for conversion to increase revenue and that is the No 1 reason why retailers choose Tagalys.
  • Do you want your e-commerce platform to work for you or do you want to work for your e-commerce platform? Former for sure. There is a higher chance of your visitors scrolling beyond page 1 if the first few products they see, match with the image(s) they clicked on the banner that led them here.  With Tagalys, you can instantly promote products or remove products in a few clicks with our curation panel

Tagalys Curation Panel

  • Last but not the least, do you want to show products on the banner because you think they look visually appealing or based on real data that tells you exactly how they have performed in your store. This is Data Driven Visual Merchandising, where you the merchandiser/category manager/retailer can rely on your own data to back your hunch. On each product tile in the curation panel, you will find performance details of how that product at your store, so any design based hunch, is backed with real data

Curation panel - Product Performance data

With the flexibility to ensure what visitors see on the page matches the banner they clicked on, backed with the fact that the products on the images are there due to a decision backed with data, will ultimately help your online store improvement engagement & conversion with your visitors.

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Start your 28-day free trial immediately.

Posted in e-Commerce General, e-Commerce Product Listing pages, Uncategorized


ATTRAQT – FredHopper Alternative for Category Page Visual Merchandising

Posted on March 20, 2018 by


While a google search for “e-commerce visual merchandising” shows FredHopper (Acquired by ATTRAQT group) for Magento, alternatives are missing, limiting choice for visitors like yourself. Tagalys offers most of our features to Small & medium size retailers like yourself, with only premium functionality limited only to Enterprise Retailers. Our pricing is public and linked with usage so you only pay more as you grow. With liberal usage tiers starting at $99/mo that includes 20,000 page views. Our customers see a 40% increase in revenue growth & over a 50% saving in time spent to create & maintain product listing pages.

So if you are seeking a visual merchandising tool, Tagalys is the best alternative to ATTRAQT & ON TAP. Here is why

Visual Merchandising for Category pages – What we offer

  • Assisted Merchandising: While Merchandising is an art, data is important to assist your team before they decide to promote or hide products from your visitors. Tagalys queries the performance of each product for the last 30 days, providing your team with data to make informed decisions.

VISUAL MERCHANDISING E-COMMERCE

  • Data Visualization:  Your catalog is the heart of your e-commerce store. When you create a product listing, you need to see the products but also understand if that product has been performing well enough before you decide to promote or hide it from your customers. While every product might be important to you, your visitors might think otherwise. Data never lies and Tagalys brings out the truth before you merchandise

CURATE VISUAL MERCHANDISING

  • Ease of use: Tagalys allows your team drag & drop products in order to promote or hid them from your visitors. It’s that simple and designed keeping you in mind. Now that you have facts about each product, go ahead merchandise with confidence with data as your guide. Check out how to make a simple sale page or new arrivals page in seconds and never come back to update it.

drag and drop merchandising

  • Save on Engineering resources: Merchandising a product listing page on Tagalys takes seconds and once done, you can launch that page immediately, saving resource time from your engineering teams. Allow them to focus on keeping your e-commerce platform running while you focus on engaging your visitors and increasing revenues.
  • SEO friendly: All pages created on Tagalys have the ability to capture variables that can increase SEO traffic. This data entry for SEO can be done in a user interface that does not require hand-holding from your IT teams. Once these pages are added to your sitemap, they get indexed and eventually the same effort can also bring organic traffic at no additional cost to your business
  • Performance reports: Every page created on Tagalys has inbuilt analytics that tracks visitor engagement. When you use Tagalys for your digital marketing campaigns, get real-time performance insights to allow your team decide which campaigns are working and which is not, so you can decide the best use of your marketing budgets.
  • Save on server costs: Never worry about increasing server costs or the engineering resources to maintain pages as your traffic increases, as pages are powered & maintained by our servers
  • Load Balancing costs: Increasing traffic requires you to have a team to manage & optimize your servers. Never have to worry about managing your servers with your increasing traffic as our server architecture allows us to automatically scale with demand

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Contact us now or start your 28-day free trial immediately.

Posted in e-Commerce General, e-Commerce Product Listing pages


Automate Magento Discounts or Sale Category Pages

Posted on March 3, 2018 by


Every online retailer has a Sale or Clearance page, that contains products where sale price (field) on the product is lower than the actual price (field). This product is legible to fall into a sale page. But in Magento, retailers have to create a static sale page and manually add products when they meet this condition and remember to remove products from this page when this condition is no longer met.

Challenges faced by retailers when creating a sale category page on Magento

This is a manual task is most often overlooked as there are many products whose prices change that require the sale page to be constantly updated. Your sale page is most likely one of the most visited pages, so it is imperative to ensure this page is always accurate always ensuring you display the comprehensive list of products on sale and only those whose sale price is lower than the price. Fortunately, Visual Merchandising from Tagalys does this for your in a few clicks and whats even more awesome is that you no longer have to ever manually update the page ever again.

How can a Magento sale or discounts page be created using Tagalys

  1. Login to your  Tagalys dashboard. If you do not have one, you can signup at Next.Tagalys.com
  2. Create a new page with the right name that will help your visitors easily identify the page e.g., Store Wide Sale, Discounts on Rings etc., Magento Discounts page step 1
  3. If required edit the URL if you think organic traffic might also be interested in products available on this page
  4. Choose the Tagalys conditions ” Discount Percentage” and set it where the discount percentage is greater than 1.Magento Discounts page step 2
  5. Choose a sort order that you think is best suited. Tagalys will sort the products by the historical performance at your store, but you can also sort the discounted/sale products by their respective discount amount or percentage – Ascending or descending Magento Discounts page step 3
  6. If you are promoting this page on an advertisement that shows a product and you want that to be the first product on the page, use the “Curate” option and drag & drop that product as the first product on the page.
  7. Click save and you are done.

You can also make a page for “New Arrivals” in a few clicks and never have to come back to update it again.

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Contact us now or start your 28-day free trial immediately.

Posted in e-Commerce General, e-Commerce Product Listing pages


Automate Magento New Arrivals Category Page

Posted on March 3, 2018 by


Every retailer online or offline has a section that showcases the new arrivals at that store. If your online brand introduces new products often, then maintaining this page is a cumbersome task. But you need it, as it one of the most sought-after pages in your retail store. Sometimes, it might even make sense to have a New Arrivals page by category or subcategory if your product catalog has enough products.

Challenges in Magento when creating a New Arrivals page

This is a manual task is most often overlooked as there are constantly added to your store. And if you have managed to manually add products each time to something new is introduced in your store, there is no way you can merchandise this page in the event you want a Hero Product or hide certain products on that page. Fortunately, Visual Merchandising from Tagalys does this for your in a few clicks and whats even more awesome is that you no longer have to ever manually update the page ever again.

How is a Magento New Arrivals page created using Tagalys

  1. Login to your  Tagalys dashboard. If you do not have one, you can signup at Next.Tagalys.com
  2. Create a new page with the right name that will help your visitors easily identify the page e.g., New Arrivals, Latest in Apparel, New Arrivals in Pendants etc., Magento New Arrivals page step 1
  3. If advised by your SEO team, edit the URL to also attract organic traffic e.g., https://www.tagalys.com/buy-the-latest-solitaire-pedants-online
  4. Choose the Tagalys conditions that will identify products that match this page (in this demo site, we have selected “product type”) and “set the Tagalys Sort order by “Introduced at” descending. Magento New Arrivals page step 2
  5. If you are promoting this page on an advertisement that shows a particular product and you want that to be the first product on the page, use the “Curate” option and drag & drop that product as the first product on the page.
  6. Click “Save” and you are done.

You can also make a page for “Sale or Clearance” in a few clicks and never have to come back to update it again.

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Contact us now or start your 28-day free trial immediately.

Posted in e-Commerce General, e-Commerce Product Listing pages


Magento Category and Product Listing Pages – Top 3 Challenges

Posted on March 3, 2018 by


Product listing pages are the heart of every e-commerce store. Also known as category pages, this is where the list of products is displayed. In Magento, creating these pages is a manual task that needs to be done regularly to keep the pages afresh. While Magento provides a strong platform to conduct commerce, we often hear that one of the main challenges here is that the platform is geared for marketers and merchandisers who are tech-savvy.  Some of the basic challenges faced are

Manual efforts to create product listing or category pages:

Assigning a product to a category or subcategory is done by retailers by manually accessing the ‘Manage Categories’ or ‘Manage Products” menu. This means each time a new product has been added to your store, someone has to manually add them to all the relevant category pages or else they are unlikely to get displayed on the front end.

Adding products to Magento categories from the Manage products section

Static pages that do not update dynamically:

By assigning products to the categories using the manual method we previously talked about, Magento depends on the user to update the catalog and each category with newly added products. This means you need to manually edit the relevant categories so that the new products are displayed at your store. For example, a page for New Arrivals or Sale, requires the team to manually add/delete every product to this page based on the date of arrival or the discount.

Adding products to categories from manage categories section

Lack of visual aids to promote or remove products:

As a marketer or a merchandiser, images speak louder than text. The current Magento UI used to create any of these pages is neither intuitive nor is it flexible. Tagalys gives you a visual user interface designed for marketers or merchandisers to make this task as easy as 1-2-3.

Category & Product Listing pages Curation

Solving all of these issues and much more, Tagalys allows you to create dynamic product listing or category pages in less than 60 seconds, in a marketer-friendly user interface. Tagalys also allows you to promote and remove products instantly to meet your business needs. Tagalys allows you to focus on the art of merchandising and not get bogged down by the manual efforts to create a page. Watch this 2-minute video to see Tagalys in action

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Contact us now or start your 28-day free trial immediately.

Posted in e-Commerce General, e-Commerce Product Listing pages
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Shopping cart abandonment in e-commerce – Top Reasons & Tools to improve

Posted on February 26, 2018 by


Shopping cart abandonment is a recurring challenge at every online store. Data suggests this varies between 60% to 95%, depending on the country, device, category, and brand. The good thing about realizing this challenge in your business is that you are not alone, it happens at every retailer including the greats of Amazon. If you are not sure whether you face this challenge, look at the total number of unique products added to cart and the final number of products sold. If you have a delta, you are facing the same challenge as everyone else.

So why do visitors add products to their cart and not become customers? There are many reasons, such as

  1. Simply forgot
  2. Got busy
  3. Distracted by a mobile notification from another app
  4. Waiting for a discount
  5. Bookmarking
  6. Others

Statista has done surveys to break this down quantitatively to give you some more insights

Cart abandonment reasons

Cart abandonment by industry

So, we now know this is a worldwide, industry-wide phenomenon. What can you do to fix it? There are a couple of simple things you can do right away to reduce this by a few percentage points – install a notification service, that will send an “add to cart” reminder email or notification. These notification services will reduce the abandonment rates and companies offering these services will be the experts to tell you by how much.

The question to you as a retailer is

  1. Do you know what your overall shopping cart abandonment rate is?
  2. Which funnel contributes the most to shopping cart abandonment rate – Search, Browse, Product listing pages, Recommendations?
  3. Which source of traffic is the biggest influencer in shopping cart abandonment rate – Facebook, Organic, Google Adwords, email etc.,?
  4. Does device type (Mobile or desktop) influence shopping cart abandonment rate?
  5. Are there visitors from a specific location that influence shopping cart abandonment rate?

Finding answers to these questions can help tweak your marketing campaigns to continue improving who you target via marketing channels.  While Tagalys can assist you to gather insights into these questions, we do not provide any email or notification service that can alleviate the cart abandonment rates. We do know a couple of really awesome products companies out there that do this for a living. We would be happy to recommend a few names if it can help you.  Contact us (cs@tagalys.com) and we will make the connection based on your needs.

Posted in e-Commerce General, e-Commerce Product Listing pages, e-Commerce Product Recommendations, eCommerce Site Search


Automated home page product recommendations is key to e-commerce Merchandising

Posted on January 29, 2018 by


One of the most commonly executed tasks at any retail store (brick & mortar), is to merchandise the stock visible to consumers. The dictionary defines Merchandising as “the activity of promoting the sale of goods, especially by their presentation in retail outlets.” This is exactly why retailers do this religiously at their stores because the consumer psyche believes “what you see, is what you get”. The purpose of Merchandising is two fold

  1. For the window shoppers passing by the store often it creates a sign of freshness, helping them believe that there is more to see inside the store if they step in
  2. For retailers, this exercise also gives them a chance to promote items, collections, categories that they may want to drive sales or inventory turns, depending on their goals for the month

Retails mercnahdising products to attract visitors

This task of Merchandising requires the store to understand data – what products are new, best selling, trending by category, collection etc., it is more significant than just picking pretty looking products; and involves knowing which of these products meet the data requirements for the merchandising activity in mind.

This exact same user experience is expected by visitors even in the online world, but why do most online retailers have the same homepage for weeks together? Our data suggest that most visitors who have an interest in your online store are likely to visit the store more than 3 times before they purchase. Your store is just a click away and that is exactly why everyone loves online shopping: It’s convenient! It’s another channel for your customers to reach out to your store and they expect the same experience from your online store. But, online shopping is a lot harder on retailers because walking out of your store is also a click away.

The need for the art of  Merchandising is more important at your online store and should be executed with the same goals as your physical store. Keep it fresh and engaging, show something new every X days on your homepage. As a retailer, your core competency is to figure out the Merchanding plan for the week and leave it to tools like Tagalys or BlueFoot to execute this strategy in the easiest manner. You have to also understand that Merchandising tools like Tagalys and Bluefoot are geared to keeping the Merchandiser in mind. They are easy to use with visual & interactive tools that allow your online merchandising team to focus on Merchandising and the technical requirements also imposed by platforms like Magento, Shopify etc.,

At Tagalys, we help our customers with a suite of features that helps you merchandise your online storefront. Some of the most popular features used by our customers are homepage recommendations like – Personalized Recommendations, Bestsellers, New Arrivals & Trending that constantly change based on the data generated by your online store. The same strategy is used by leading online retailers like Amazon, Target, Walmart where they continuously change their home page, as first impressions are the best impressions. Our customers also use the Merchandising feature from Tagalys, to create product listing pages in less than 60 seconds, that is anchored to the home page. And with all these features, we also provide real-time analytics, so as a Merchandiser you can evaluate if the strategy is actually working.

Interested, then check out our 28 day free trial. Sign up now.

Posted in e-Commerce General, e-Commerce Product Listing pages, e-Commerce Product Recommendations
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Similar products recommendations – Why UI matters

Posted on January 29, 2018 by


The first step to trying to improve your e-commerce conversion rate is to get your visitor to the product page. A lot of retailers, have a lot of jazz on their home page, forgetting that this is the online world. If there is anything different about it, its the ease of walking out of your store. Retailers have to get the attention of their visitors ASAP and that is by making sure they land on a product page (that meets that interest of course).

Product views at an online stite

Once a visitor lands on the product page, chances are that they will not get satisfied with the first product they view. Most verticals call for what is called subjective buying, where the decision to buy is based on an array of attributes that make the product and not the product itself. A few instances where the product itself is key to the purchase is called objective buying, where the consumer is interested in an iphone X. There is no other brand/attribute alternative, but maybe a choice of RAM, color etc.,

They want choices like they would in an offline store. Given most of your visitors are engaging with your store in a mobile interface, helping them know that they are more products to view is critical and also showing products that are in context with what they are currently viewing keeps them engaged. For example, viewing wedding bands priced at  $500, means they are not interested in solitaire rings priced at  $1000 or gemstone rings priced at $250. They are interested in the attributes that define the product, not the product itself.

At Tagalys, we study how visitors interact with products at your store to understand what attributes are important in the buying decision of the visitor, thus creating product personas to help us better define our recommendations. This can be static (defined by the retailer) or dynamic (changes with how visitors interact with your store.)

Once you get this right, it is key to show these choices to the visitor when they visit the product page. We have noticed many retailers pushing up product specifications above the similar product recommendations, thus giving the visitor minimal opportunity to engage with product recommendations. We have noticed this by observing the Click through rates (CTR) of the widgets we display and identified that low CTR of recommendation widgets, lead to lower conversion rate. Hence to increase CTR, your visitors need to see the recommendation widgets, (UI matters) and once they see it only then does the intelligence of knowing what to recommend comes to question.

Connect with us on Twitter or LinkedIn to evaluate your UI or start your 28 day free trial of Tagalys Product Recommendations.

Posted in e-Commerce General, e-Commerce Product Recommendations