Category: e-Commerce General


ATTRAQT – FredHopper Alternative for Visual Merchandising

Posted on March 20, 2018 by


While a google search for “e-commerce visual merchandising” shows FredHopper (Acquired by ATTRAQT group) for Magento, alternatives are missing, limiting choice for visitors like yourself. Tagalys offers most of our features to Small & medium size retailers like yourself, with only premium functionality limited only to Enterprise Retailers. Our pricing is public and linked with usage so you only pay more as you grow. With liberal usage tiers starting at $99/mo that includes 20,000 page views. Our customers see a 40% increase in revenue growth & over a 50% saving in time spent to create & maintain product listing pages.

So if you are seeking a visual merchandising tool, Tagalys is the best alternative to ATTRAQT & ON TAP. Here is why

Visual Merchandising for Product Listing pages – What we offer

  • Assisted Merchandising: While Merchandising is an art, data is important to assist your team before they decide to promote or hide products from your visitors. Tagalys queries the performance of each product for the last 30 days, providing your team with data to make informed decisions.

VISUAL MERCHANDISING E-COMMERCE

  • Data Visualization:  Your catalog is the heart of your e-commerce store. When you create a product listing, you need to see the products but also understand if that product has been performing well enough before you decide to promote or hide it from your customers. While every product might be important to you, your visitors might think otherwise. Data never lies and Tagalys brings out the truth before you merchandise

CURATE VISUAL MERCHANDISING

  • Ease of use: Tagalys allows your team drag & drop products in order to promote or hid them from your visitors. It’s that simple and designed keeping you in mind. Now that you have facts about each product, go ahead merchandise with confidence with data as your guide. Check out how to make a simple sale page or new arrivals page in seconds and never come back to update it.

drag and drop merchandising

  • Save on Engineering resources: Merchandising a product listing page on Tagalys takes seconds and once done, you can launch that page immediately, saving resource time from your engineering teams. Allow them to focus on keeping your e-commerce platform running while you focus on engaging your visitors and increasing revenues.
  • SEO friendly: All pages created on Tagalys have the ability to capture variables that can increase SEO traffic. This data entry for SEO can be done in a user interface that does not require hand-holding from your IT teams. Once these pages are added to your sitemap, they get indexed and eventually the same effort can also bring organic traffic at no additional cost to your business
  • Performance reports: Every page created on Tagalys has inbuilt analytics that tracks visitor engagement. When you use Tagalys for your digital marketing campaigns, get real-time performance insights to allow your team decide which campaigns are working and which is not, so you can decide the best use of your marketing budgets.
  • Save on server costs: Never worry about increasing server costs or the engineering resources to maintain pages as your traffic increases, as pages are powered & maintained by our servers
  • Load Balancing costs: Increasing traffic requires you to have a team to manage & optimize your servers. Never have to worry about managing your servers with your increasing traffic as our server architecture allows us to automatically scale with demand

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Contact us now or start your 28-day free trial immediately.

Posted in e-Commerce General, e-Commerce Product Listing pages


Automate Magento Discounts or Sale Product Listing Page

Posted on March 3, 2018 by


Every online retailer has a Sale or Clearance page, that contains products where sale price (field) on the product is lower than the actual price (field). This product is legible to fall into a sale page. But in Magento, retailers have to create a static sale page and manually add products when they meet this condition and remember to remove products from this page when this condition is no longer met.

Challenges faced by retailers when creating a sale page on Magento

This is a manual task is most often overlooked as there are many products whose prices change that require the sale page to be constantly updated. Your sale page is most likely one of the most visited pages, so it is imperative to ensure this page is always accurate always ensuring you display the comprehensive list of products on sale and only those whose sale price is lower than the price. Fortunately, Visual Merchandising from Tagalys does this for your in a few clicks and whats even more awesome is that you no longer have to ever manually update the page ever again.

How can a Magento sale page be created using Tagalys

  1. Login to your  Tagalys dashboard. If you do not have one, you can signup at Next.Tagalys.com
  2. Create a new page with the right name that will help your visitors easily identify the page e.g., Store Wide Sale, Discounts on Rings etc., Magento Discounts page step 1
  3. If required edit the URL if you think organic traffic might also be interested in products available on this page
  4. Choose the Tagalys conditions ” Discount Percentage” and set it where the discount percentage is greater than 1.Magento Discounts page step 2
  5. Choose a sort order that you think is best suited. Tagalys will sort the products by the historical performance at your store, but you can also sort the discounted/sale products by their respective discount amount or percentage – Ascending or descending Magento Discounts page step 3
  6. If you are promoting this page on an advertisement that shows a product and you want that to be the first product on the page, use the “Curate” option and drag & drop that product as the first product on the page.
  7. Click save and you are done.

You can also make a page for “New Arrivals” in a few clicks and never have to come back to update it again.

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Contact us now or start your 28-day free trial immediately.

Posted in e-Commerce General, e-Commerce Product Listing pages


Automate Magento New Arrivals Product Listing Page

Posted on March 3, 2018 by


Every retailer online or offline has a section that showcases the new arrivals at that store. If your online brand introduces new products often, then maintaining this page is a cumbersome task. But you need it, as it one of the most sought-after pages in your retail store. Sometimes, it might even make sense to have a New Arrivals page by category or subcategory if your product catalog has enough products.

Challenges in Magento when creating a New Arrivals page

This is a manual task is most often overlooked as there are constantly added to your store. And if you have managed to manually add products each time to something new is introduced in your store, there is no way you can merchandise this page in the event you want a Hero Product or hide certain products on that page. Fortunately, Visual Merchandising from Tagalys does this for your in a few clicks and whats even more awesome is that you no longer have to ever manually update the page ever again.

How is a Magento New Arrivals page created using Tagalys

  1. Login to your  Tagalys dashboard. If you do not have one, you can signup at Next.Tagalys.com
  2. Create a new page with the right name that will help your visitors easily identify the page e.g., New Arrivals, Latest in Apparel, New Arrivals in Pendants etc., Magento New Arrivals page step 1
  3. If advised by your SEO team, edit the URL to also attract organic traffic e.g., https://www.tagalys.com/buy-the-latest-solitaire-pedants-online
  4. Choose the Tagalys conditions that will identify products that match this page (in this demo site, we have selected “product type”) and “set the Tagalys Sort order by “Introduced at” descending. Magento New Arrivals page step 2
  5. If you are promoting this page on an advertisement that shows a particular product and you want that to be the first product on the page, use the “Curate” option and drag & drop that product as the first product on the page.
  6. Click “Save” and you are done.

You can also make a page for “Sale or Clearance” in a few clicks and never have to come back to update it again.

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Contact us now or start your 28-day free trial immediately.

Posted in e-Commerce General, e-Commerce Product Listing pages


Magento Category and Product Listing Pages – Top 3 Challenges

Posted on March 3, 2018 by


Product listing pages are the heart of every e-commerce store. Also known as category pages, this is where the list of products is displayed. In Magento, creating these pages is a manual task that needs to be done regularly to keep the pages afresh. While Magento provides a strong platform to conduct commerce, we often hear that one of the main challenges here is that the platform is geared for marketers and merchandisers who are tech-savvy.  Some of the basic challenges faced are

Manual efforts to create product listing or category pages:

Assigning a product to a category or subcategory is done by retailers by manually accessing the ‘Manage Categories’ or ‘Manage Products” menu. This means each time a new product has been added to your store, someone has to manually add them to all the relevant category pages or else they are unlikely to get displayed on the front end.

Adding products to Magento categories from the Manage products section

Static pages that do not update dynamically:

By assigning products to the categories using the manual method we previously talked about, Magento depends on the user to update the catalog and each category with newly added products. This means you need to manually edit the relevant categories so that the new products are displayed at your store. For example, a page for New Arrivals or Sale, requires the team to manually add/delete every product to this page based on the date of arrival or the discount.

Adding products to categories from manage categories section

Lack of visual aids to promote or remove products:

As a marketer or a merchandiser, images speak louder than text. The current Magento UI used to create any of these pages is neither intuitive nor is it flexible. Tagalys gives you a visual user interface designed for marketers or merchandisers to make this task as easy as 1-2-3.

Category & Product Listing pages Curation

Solving all of these issues and much more, Tagalys allows you to create dynamic product listing or category pages in less than 60 seconds, in a marketer-friendly user interface. Tagalys also allows you to promote and remove products instantly to meet your business needs. Tagalys allows you to focus on the art of merchandising and not get bogged down by the manual efforts to create a page. Watch this 2-minute video to see Tagalys in action

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Contact us now or start your 28-day free trial immediately.

Posted in e-Commerce General, e-Commerce Product Listing pages
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Shopping cart abandonment in e-commerce – Top Reasons & Tools to improve

Posted on February 26, 2018 by


Shopping cart abandonment is a recurring challenge at every online store. Data suggests this varies between 60% to 95%, depending on the country, device, category, and brand. The good thing about realizing this challenge in your business is that you are not alone, it happens at every retailer including the greats of Amazon. If you are not sure whether you face this challenge, look at the total number of unique products added to cart and the final number of products sold. If you have a delta, you are facing the same challenge as everyone else.

So why do visitors add products to their cart and not become customers? There are many reasons, such as

  1. Simply forgot
  2. Got busy
  3. Distracted by a mobile notification from another app
  4. Waiting for a discount
  5. Bookmarking
  6. Others

Statista has done surveys to break this down quantitatively to give you some more insights

Cart abandonment reasons

Cart abandonment by industry

So, we now know this is a worldwide, industry-wide phenomenon. What can you do to fix it? There are a couple of simple things you can do right away to reduce this by a few percentage points – install a notification service, that will send an “add to cart” reminder email or notification. These notification services will reduce the abandonment rates and companies offering these services will be the experts to tell you by how much.

The question to you as a retailer is

  1. Do you know what your overall shopping cart abandonment rate is?
  2. Which funnel contributes the most to shopping cart abandonment rate – Search, Browse, Product listing pages, Recommendations?
  3. Which source of traffic is the biggest influencer in shopping cart abandonment rate – Facebook, Organic, Google Adwords, email etc.,?
  4. Does device type (Mobile or desktop) influence shopping cart abandonment rate?
  5. Are there visitors from a specific location that influence shopping cart abandonment rate?

Finding answers to these questions can help tweak your marketing campaigns to continue improving who you target via marketing channels.  While Tagalys can assist you to gather insights into these questions, we do not provide any email or notification service that can alleviate the cart abandonment rates. We do know a couple of really awesome products companies out there that do this for a living. We would be happy to recommend a few names if it can help you.  Contact us (cs@tagalys.com) and we will make the connection based on your needs.

Posted in e-Commerce General, e-Commerce Product Listing pages, e-Commerce Product Recommendations, eCommerce Site Search


Automated home page product recommendations is key to e-commerce Merchandising

Posted on January 29, 2018 by


One of the most commonly executed tasks at any retail store (brick & mortar), is to merchandise the stock visible to consumers. The dictionary defines Merchandising as “the activity of promoting the sale of goods, especially by their presentation in retail outlets.” This is exactly why retailers do this religiously at their stores because the consumer psyche believes “what you see, is what you get”. The purpose of Merchandising is two fold

  1. For the window shoppers passing by the store often it creates a sign of freshness, helping them believe that there is more to see inside the store if they step in
  2. For retailers, this exercise also gives them a chance to promote items, collections, categories that they may want to drive sales or inventory turns, depending on their goals for the month

Retails mercnahdising products to attract visitors

This task of Merchandising requires the store to understand data – what products are new, best selling, trending by category, collection etc., it is more significant than just picking pretty looking products; and involves knowing which of these products meet the data requirements for the merchandising activity in mind.

This exact same user experience is expected by visitors even in the online world, but why do most online retailers have the same homepage for weeks together? Our data suggest that most visitors who have an interest in your online store are likely to visit the store more than 3 times before they purchase. Your store is just a click away and that is exactly why everyone loves online shopping: It’s convenient! It’s another channel for your customers to reach out to your store and they expect the same experience from your online store. But, online shopping is a lot harder on retailers because walking out of your store is also a click away.

The need for the art of  Merchandising is more important at your online store and should be executed with the same goals as your physical store. Keep it fresh and engaging, show something new every X days on your homepage. As a retailer, your core competency is to figure out the Merchanding plan for the week and leave it to tools like Tagalys or BlueFoot to execute this strategy in the easiest manner. You have to also understand that Merchandising tools like Tagalys and Bluefoot are geared to keeping the Merchandiser in mind. They are easy to use with visual & interactive tools that allow your online merchandising team to focus on Merchandising and the technical requirements also imposed by platforms like Magento, Shopify etc.,

At Tagalys, we help our customers with a suite of features that helps you merchandise your online storefront. Some of the most popular features used by our customers are homepage recommendations like – Personalized Recommendations, Bestsellers, New Arrivals & Trending that constantly change based on the data generated by your online store. The same strategy is used by leading online retailers like Amazon, Target, Walmart where they continuously change their home page, as first impressions are the best impressions. Our customers also use the Merchandising feature from Tagalys, to create product listing pages in less than 60 seconds, that is anchored to the home page. And with all these features, we also provide real-time analytics, so as a Merchandiser you can evaluate if the strategy is actually working.

Interested, then check out our 28 day free trial. Sign up now.

Posted in e-Commerce General, e-Commerce Product Listing pages, e-Commerce Product Recommendations
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Similar products recommendations – Why UI matters

Posted on January 29, 2018 by


The first step to trying to improve your e-commerce conversion rate is to get your visitor to the product page. A lot of retailers, have a lot of jazz on their home page, forgetting that this is the online world. If there is anything different about it, its the ease of walking out of your store. Retailers have to get the attention of their visitors ASAP and that is by making sure they land on a product page (that meets that interest of course).

Product views at an online stite

Once a visitor lands on the product page, chances are that they will not get satisfied with the first product they view. Most verticals call for what is called subjective buying, where the decision to buy is based on an array of attributes that make the product and not the product itself. A few instances where the product itself is key to the purchase is called objective buying, where the consumer is interested in an iphone X. There is no other brand/attribute alternative, but maybe a choice of RAM, color etc.,

They want choices like they would in an offline store. Given most of your visitors are engaging with your store in a mobile interface, helping them know that they are more products to view is critical and also showing products that are in context with what they are currently viewing keeps them engaged. For example, viewing wedding bands priced at  $500, means they are not interested in solitaire rings priced at  $1000 or gemstone rings priced at $250. They are interested in the attributes that define the product, not the product itself.

At Tagalys, we study how visitors interact with products at your store to understand what attributes are important in the buying decision of the visitor, thus creating product personas to help us better define our recommendations. This can be static (defined by the retailer) or dynamic (changes with how visitors interact with your store.)

Once you get this right, it is key to show these choices to the visitor when they visit the product page. We have noticed many retailers pushing up product specifications above the similar product recommendations, thus giving the visitor minimal opportunity to engage with product recommendations. We have noticed this by observing the Click through rates (CTR) of the widgets we display and identified that low CTR of recommendation widgets, lead to lower conversion rate. Hence to increase CTR, your visitors need to see the recommendation widgets, (UI matters) and once they see it only then does the intelligence of knowing what to recommend comes to question.

Connect with us on Twitter or LinkedIn to evaluate your UI or start your 28 day free trial of Tagalys Product Recommendations.

Posted in e-Commerce General, e-Commerce Product Recommendations


Omnichannel retailers use e-commerce to drive offline sales

Posted on January 29, 2018 by


We are seeing more traditional retailers also starting their digital stores to give their customers another channel to engage with their brand. A recent study by Price Water Coopers, also confirms the same strategy that omni-channel retailers will soon overtake pure-play online retailers. But let’s start by defining “Omni Channel”

  • Hubspot says “You need to deliver a seamless experience across channels and factor in different devices in these channels to ensure interactions with your brand are consistent”
  • Google from a marketing angle suggests your strategies should allow you to convert shoppers from any channel
  • At Tagalys, we believe its the ability for retailers to provide the same shopping experience in a 2D or 3D environment, giving consumers to power to decide when & where they want to purchase

How are retailers today, leveraging their online & offline presence in unison? At Tagalys, most of our customers use Magento Commerce for their online platforms and have a strong retail presence across the country. They understand that competing on price is a poor strategy as retailers like Amazon have bargaining powers to lower price. Omnichannel retailers compete by giving their customers convenience and trust. The biggest advantage an omnichannel retailer has is the physical presence of stores. Physical stores invoke trust in consumers and hence conversion is easier at a physical location that the online world. But the online world is where you can instantly reach out to your customers, geo-target them using social media or search engine marketing and drive them to your online store to give them a flavor of what you carry in your physical store that is a drive away if they are interested.

We are seeing more of our clients using Intelligent Product Listing pages and adding store location via Google Maps, to help consumers easily walk into the store, if they need more convincing than what they see online.

How do they execute this activity?

  1. Create a product listing page using Tagalys (The data for what products to display can also be extracted from Tagalys reports)
  2. Using Magento attributes of “Store availability” and “Product Type”, they instantly create a page for e.g., “Diamond rings at our 5th Avenue Store”
  3. Using the HTML editor in the page variables, they hyperlink a Google Maps address of the store
  4. Determine the best time to start the marketing campaign during the day
  5. Use Digital Marketing to target an audience in and around 5th avenue
  6. Launch the campaign
  7. Start analyzing the LIVE engagement reports on Tagalys for the page performance.
    • Hits or page views do not matter, but how many products did the audience engage/view, during this campaign
    • This is the only metric that directly correlates to offline or online sales
    • Unless you measure it, you will never improve
  8. Work with the physical store to also analyze the uptick in store walks after the campaign was launched

A key requirement for this strategy to work is to ensure the digital marketing budgets are not measured by only online sales.  They key is to understand that online is a channel and omnichannel is the strategy, hence digital marketing is a part of the larger marketing budget that is used to drive total sales.

There is another buzzword for this activity – ROBO – Research Online Buy Offline

Have you tried any of these strategies? Connect with us on Twitter or LinkedIn and share your stories. If you want to try Tagalys for a 28-day free trial, you can signup here

Posted in e-Commerce General, e-Commerce Personalization, e-Commerce Product Listing pages, e-Commerce Product Recommendations, eCommerce Site Search


Building intelligence from Site Search reports to improve Magento revenues

Posted on January 29, 2018 by


As an online retailer, you are probably used to using tools to identify high volume search keywords for your SEO strategy. The hypothesis of this exercise is Search keywords in engines like Google, Bing etc., is demand from the market and with the right landing pages, you (the supply) can attract quality demand. But have you considered evaluating the search keywords from your internal site search engine like Tagalys? Your internal site search engine is demand data of your own visitors who are telling you what they want and this can be used in multiple ways

Marketing Campaigns – Generic

By sorting your Tagalys Search report by unique visitors, it will give you a sense of what your audience is asking for at your site. Let’s assume your top 5 Searches that convert are Dresses, Tops, Pants, Skirts & Lingerie this is what you should also include in your campaigns to reduce your customer acquisition costs.

Marketing Campaigns – Localized

If you are already focusing on these keywords, then Tagalys can slice this data by location to increase campaign engagement e.g., Dresses (New York, San Diego, Madison), Tops (Los Angeles, New York, Buffalo), Pants (Chicago, Los Angeles, Ann Arbor), Skirts (London, Paris, New York) & Lingerie (Paris, London, New York). There are additional reports in Tagalys Search, that will give you insights into what type of Dresses (Maxi vs. Midi), Tops (Sleeveless vs. Printed), Pants (Solid vs. Striped), Skirts (Midi vs Mini) & Lingerie (Bras vs. Panties) are trending at your store if you want to further segment the campaign.

Product Sourcing

Using the “No results” search report, Tagalys gives you a full summary of any search query that had no products to display. What we noticed that usually over 50% of the search queries that are in this report are relevant to the retailer e.g., Polka dresses, Butterfly tops, Blue Skirts. Your team can evaluate the volume of unique visitors for these queries to determine if this repeated month to month and if yes, is this something we should be carrying in stock? Chances are if they did not find it here, they bought it somewhere else, do you want to lose that sale? If you were to convert 5% of these visitors does that make up for the cost of sourcing products for these searches?

Visitor Experience

Less than 2% of the queries are tied to content related searches (Order Status, location, Return policy). Once you identify these queries, you can then create URL redirects to improve the experience of your visitors by showing answers from your FAQ section to help answer these queries.

Interested in a free trial of Tagalys Search? Sign up now, for a free 28-day trial. Ask for a 1-1 demo from our agent and get 30% off on your monthly subscription for any signup before March 2018.

Posted in e-Commerce General, eCommerce Site Search


Relevance only ecommerce Site Search is passé. Increase revenue with Intelligent Search results

Posted on October 30, 2017 by


Humans have the attention span of a gold fish

Or less. Time Magazine & Microsoft reported in May 2015, that “The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds, highlighting the affects of an increasingly digitalized lifestyle on the brain.” If this is the state of online visitors, you need to think before deciding what products to show your visitors, cause they will lose interest in 8 seconds and you will lose a sale.

Get Smart

Site search is a high value funnel for online visitors. Visitors who search are more likely to convert to customers than those who browse. Then why is your site search engine, dumb? Yes, you read that right, if you have a site search engine that spits out all products just because it matches the query (keyword relevance), your search engine is not thinking and you are losing on revenue.

Get Tagalys

Search engines like Algolia, Swifttype and others, are known for very fast search results. But what is the point in ecommerce, when you have 8 seconds to help your visitors find something of interest? Take a search query like “Dresses” or “Sofas”, these generic searches will contribute to over 605 of your search volume and each of these searches will results in over 100 products per query. What do you show? These queries are driven from mobile devices and now, you have only 2 products per scroll. Thats over 50 scrolls to see all the products in for that query.

This is why you need Tagalys, to analyze data, learn from it and predict what products are most likely to sell for that query. Show results for any search query, where products are sorted by the probability of sale. Tagalys Search also offers other value added services like Search suggestions, Popular Searches, Pinned Searches, Merchandising, but the core of what we do is determine sort orders for products to ensure what shows on top has a higher probability of sale.

Tagalys also applies the same data driven approach across all our API’s so you can ensure your visitors engage with the products that are most likely going to bring you a customer. We apply our data driven approach across Site Search, Product Recommendations & Product Listing pages. If you want to go one step further, we also apply personalization, which is the ability to understand what products are most likely going to appeal to each unique visitor.

Signup for a 28 day free trial and find out for your self. No credit card required. Let the numbers speak for itself.

 

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