Category: e-Commerce General


Looking for a Reflektion alternative for your Shopify or Magento eCommerce store?

Posted on January 24, 2020 by


Merchandising solutions are inevitable today since eCommerce platforms like Magento and Shopify provide only limited options to optimize their store. The default features provided by these platforms are primitive and do not help to thrive in the increasing retail competition.

Rated 4.8/5.0 in G2, Tagalys is a high performing online merchandising engine for Magento & Shopify stores. 

Tagalys’s solutions include Intelligent Site Search, Product Listing Page merchandising & Product Recommendations to increase the conversion of your online store. 

Tagalys offers custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

A quick comparison between Reflektion & Tagalys*

 

Monthly pricing starts @

Reflektion Tagalys
Site Search ** $89 (per 10K visitors who search)
Product Listing Pages 

(Category|Collection)

$199 (per 20K Product Listing Page visitors)
Product Recommendations $129 (per 25K visitors who load Recommendations)

Ideal for

Reflektion Tagalys
** Retailers with annual online revenue between $500K to $20M

Site Search

Reflektion Tagalys
Conversion Optimised Search results    
Popular/Trending Searches  **  
Typo/Spell Check    
Search Suggestions    
Visual Autocomplete   
Synonyms   
Search Redirects   
Query Stemming   
Partial Search Matches    **
Merchandising Rules (Universal)   
Product Pinning (Hero Products)   
Search Results Personalisation   
A/B Testing   ✓ x

Product Listing Page Merchandising

Reflektion Tagalys
Conversion Optimised Sorting     
Product Sequencing (Basic)     **  
Product Sequencing (Advanced)
    **  
Listing Page Generator     **  ✓ (Patent Pending) 
Universal Boosting      
Product Pinning (Hero Products)   
Product Pinning (Scheduling)   
Personalized Store  x
Listing Pages Personalisation    x

Product Recommendations

Reflektion Tagalys
Personalized Recommendations  
Best Sellers / Most Viewed / Most Popular  
Similar Products  
Cart Page Recommendations  
Customizable Recommendations     **
Embeddable Recommendations   
Recommendations to emails   x
A/B Testing   x

Why should you switch to Tagalys?

Schedule a demo now! 

Comparision of Reflektion & Tagalys rating

Reflektion & Tagalys rating

Customer Satisfaction Score (Net Promoter Score)
Reflektion Tagalys
 **  93

Rating Source: g2.com

Why merchants love Tagalys?

Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on January 20, 2020
**Data publicly not available as on January 20, 2020
Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

How to Get Your eCommerce Store Ready for the Voice Search?

Posted on January 9, 2020 by


Siri, Alexa, Cortana, and Google assistants are becoming popular at a high rate, so you must upgrade your eCommerce store to keep up with the voice search trend.

voice search device

Amazon Voice search

Image source: Unsplash.com

In fact, there are 1 billion voice queries per month, representing 20%, and that will rise to 50% of all searches in 2020.

Today, you can use voice commands to search the web, make a call, write a message, update your calendar, order a pizza, and also control your smart home and devices.

The voice search gives people with visual and motor skill impairments the power to use the internet and modern gadgets.

Optimizing your eCommerce store with a voice search feature will also improve accessibility, meaning an increase in traffic and sales.

The Growth of Voice Search

Voice search is way different from a regular search as the input phrase is more of a conversation with an Artificial Intelligence assistant.

For example, regular search “Cheapest hotels in Miami,” while voice search “Siri, which are the cheapest hotels in Miami?”

Research shows that people prefer searching for simple information using voice, and most people have a digital assistant in their smartphones. 

The trend is on the rise so don’t get left behind.

Multiple studies show the rise of voice search usage and the market.

  • By 2022, 55% of all homes in the US will have a digital assistant.
  • Voice shopping will account for $40 billion in 2022.
  • In 2017, 1 in every 4 consumers used the voice assistant to shop for the holidays as per the Voicebot reports. 

Regardless of the crucial impact of voice search, 66% of markets are not willing to consider voice search.

However, you can do the following things to organize your eCommerce store for a voice search.

Make Your Ecommerce Store Ready for Voice Search

You want to reach consumers who search for products using voice to find your store. 

Then what should you ensure the voice queries lands on your site? 

Besides the normal search engine optimization, there other crucial upgrades you need to do.

#1 Target Conversation and Long-tail Keywords

Spoken Language differs from the written language, so you will have to target long-tail and conversation keywords, which are more similar to voice queries.

They are fewer competitors for such long-form keywords which means it will help you rank higher. 

Therefore, treat voice searches as a conversation between the consumer and the device they are using. 

Create all possible questions that they might ask. Then mix up different phrases and terminology to cover all the ways of asking a question.

For example, a person wants to find the best place to rent a house in New York — they would type “Best place in New York to rent houses” while a voice search sounds like “Hey Google, what is the best place to rent a house in New York?” 

There are online tools that you can use to analyze, find conversational and long-tail keywords such as Google Analytics, Moz Pro, Google Search Console, and Unamo.

#2 Edit your Content to Sound More Conversational

Content matters a lot to search engines, and thus you should write quality content and optimize it to a conversational tone. Voice search is in the form of questions, and your eCommerce store FAQs go a long way in attracting voice searches.

You can also format your blog posts in the form of an interview to target the voice searches with the interview questions. 

Add videos, podcasts and transcribe them into blogs.

#3 Restructure your Website

Integrate AI-powered search options in your website search bar and chatbots, which helps to improve user experience. 

In addition, add schema markup tags, which tell search engines what your content is all about and also contribute to snippets, which give your store star ratings. 

Improve your website speed as voice search requires fast and quick results. Invest in more powerful servers and compress your image without compromising the quality.

#4 Aim for the Local Search

Start by claiming your Google My Business to put your company information out there, including reviews, location, and website.

Research shows that mobile devices often give local based results and, therefore, win the local market first and then expand outside. 

List your products on Google Shopping to ensure they appear when Google Assistant users search for similar products.

#5 Understand your Customers

Today, people are quickly adapting to voice searches from using it on their phones every day to buying digital assistants for their homes. Voice search has also revolutionized the industry technology where machines can now recognize and interpret spoken commands.

These machines function by converting analog voice to digital signals, which are then interpreted by natural voice processing algorithms of artificial intelligence.

Therefore, understand the consumer so you can be able to expect their questions and how to respond well. One way you can get to understand your prospect is by conducting direct marketing where you get to interact with customers one-on-one. 

Perform detailed market research to identify your target group pain points to provide the best and relevant solutions. 

It’s good to note that users who do voice searches are mostly on the move and are usually communicating with a mobile device or assistant on the go. Therefore, optimize your store for mobile.

And by doing this, you will be able to attract voice searches to your eCommerce store.

Voice Search Will Dominate the Future

People are getting more used to depending on smart devices such as smart homes, smartwatches, kitchen, and fridges, which make life more comfortable and convenient.

Therefore, voice search will keep on growing, and you should be ready for the shift.

Internet of Things has also contributed to voice search growth by connecting multiple devices allowing them to communicate with each other to solve problems faster.

Ensure that you invest in voice search by optimizing your site, using long and conversational keywords. 

Additionally, reshape your content to include more voice search-oriented material, which will help search engines to recognize your site when consumers do voice searches. And then you will be ready for the voice search.

About the author

Lisa Michaels is a freelance writer, editor and a thriving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in business and tech. Feel free to connect with her on Twitter @LisaBMichaels.

Posted in e-Commerce General

Looking for an SLI Systems Alternative?

Posted on January 6, 2020 by


The eCommerce industry is highly competitive today and online retailers must use merchandising solutions to thrive, succeed & improve profitability. Tagalys is a high performing online merchandising engine for Magento & Shopify stores, rated 4.8/5.0 at G2 Crowd.

Tagalys provides products like Intelligent Site Search, Product Listing page Merchandising & Product Recommendations to increase the conversion of your online store. We offer custom pricing for merchants with more than 25000 monthly engaged visitors, based on their exact business requirements. Sign up and kick start your 28-day free trial now!

A quick comparison between SLI Systems & Tagalys*

Monthly pricing starts @
SLI Systems Tagalys
Site Search ** $89 (per 10K visitors who search)
Product Listing Pages 

(Category|Collection)

$199 (per 20K Product Listing Page visitors)
Product Recommendations $129 (per 25K visitors who load Recommendations)
Ideal for
SLI Systems Tagalys
Large Enterprise Retailers with annual online revenue between $500K to $20M
Site Search
SLI Systems Tagalys
Conversion Optimised Search results    
Popular/Trending Searches **  
Typo/Spell Check    
Search Suggestions     
Visual Autocomplete   
Synonyms   
Search Redirects   
Query Stemming   
Partial Search Matches   **
Boosting Rules (Universal)   
Product Pinning (Hero Products) **
Product Listing Pages Merchandising
SLI Systems Tagalys
Conversion Optimised Sorting    
Product Sequencing (Basic)  **  
Product Sequencing (Advanced)
 **  
Listing Page Generator   x  ✓ (Patent Pending) 
Universal Boosting    
Product Pinning (Hero Products)  **
Product Pinning (Scheduling)  **
Personalized Store  **
Listing Pages Personalisation x
Product Recommendations
SLI Systems Tagalys
Personalized Recommendations
Best Sellers / Most Viewed / Most Popular **
Similar Products
Cart Page Recommendations **
Customizable Recommendations **
Embeddable Recommendations
Recommendations to emails
x

Why should you switch to Tagalys?

Schedule a demo now!

Customer Satisfaction Score (Net Promoter Score)
SLI Systems Tagalys
27  93

Rating Source: g2.com

Why merchants love Tagalys?

Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on January 02, 2020
**Data publicly not available as on January 02, 2020
Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

eCommerce Conferences in North America in 2020

Posted on December 26, 2019 by


eCommerce Conferences in North America in 2020

eCommerce Conferences play a pivotal role in the online retail community – bringing people together to share stories and ideas, and to network with like-minded individuals. From motivational speeches and meeting successful eTailers to learning about trends and networking with folk from the same industry, these events open up doors of opportunity!

As the eCommerce realm is so dynamic, eCommerce conferences help you keep up with ever-changing market trends and technology. 

Today, we’re focusing on the conferences that span across North America. We’ve detailed the features of the conferences and how you can benefit from them. So that you can choose to attend the event at which you think you’d benefit the most. 

Top eCommerce Conferences in North America

Magento Imagine at Adobe Summit 

Magento summit

Place:
Caesars Palace, Las Vegas, USA

Dates:
29 March to 02 April 2020

About 

This event caters to eCommerce companies of all shapes and sizes. Attended by big brands, small businesses, B2C and B2B companies, for five days, it becomes the epicenter of eCommerce.

Bringing together top eCommerce leaders of the world on one stage, you can learn from their make it and break it stories. Get inspired from over 400 sessions, labs and networking events at Magento Imagine.

Lastly, it’s a great place to interact and learn about other businesses, the trends they follow and how they’re transforming their sales models and commerce strategies in line with new digital technology. 

Tickets

  • Before 15th December – You can buy an early bird ticket at $1,695.
  • Before 31st January – Advance passes are priced at $1,895. 
  • February 1st to April 2nd – Regular passes cost $2,095.

Visit the official site to pick up your pass.

NRF Retail’s Big Show 2020 

NRF

Place:
New York City, NY, United States

Dates:
11 January 2020 – Opening Receptions
12 to 13 January 2020 – Conference and Expo 

About NRF’s Retail Big Show 2020

Being the world’s largest retail conference and expo, NRF sees over 38,000 attendees from all around the globe. NRF is the National Retail Federation and this conference is one of the top ones to attend.

If you’re looking to meet visionary talent, make connections, and create your own network, NRF’s Big Show is the place to be.

With talks from over 400 speakers, you can learn from their success and failure stories. Get inspired to take your business to the next level smartly.

Tickets

The NRF Big Show is divided into two: the expo and the conference. You can buy tickets depending on what you want to attend.

Expo Only

Free passes are available for retailers. You need to claim it before 10th January 2020. Post which, the price is $50. 

If you are a non-retailer, passes start at $1,500 per head. 

There are also individual workshops that you can attend which cost $350 approximately.

Full Conference 

If you want access to listen to the speakers at the conference, the passes are more expensive. Depending on the category you fall under, passes range between $1,275 and $3,275. 

Press and educators are available at $500 per head. 

You can get more detailed information and pick up your passes here.

Shopify Unite

Shopify Unite

Place:
Toronto, Ontario

Dates:
6 to 8 May 2020

About Shopify Unite

If you run your online business on Shopify, this is one of the top events to attend. Held in Canada, Shopify Unite spans over 3 days. 

The first day you can expect to pick up your badges and network with others. The second and third days are filled with product announcements, deep-dive breakout sessions, technical workshops, and in-depth talks from industry leaders. There will also be 1:1 office hours with API support and product experts and Shopify Partner panel discussions. 

The event concludes with a celebration of the shared success of the platform and its users.

Getting a Pass

Tickets will be available in early 2020. Follow Shopify on social media or sign up for their email alerts. They also make announcements through their blogs. 

For a list of eCommerce conferences in Paris, Germany, Australia, Japan, and the Netherlands, click here.

ShopTalk 

Shoptalk

Place:
Mandalay Bay, Las Vegas

Dates:
22 to 25 March 2020 

About ShopTalk

Called the fastest-growing event in retail history, ShopTalk has become popular in the eCommerce domain. The event focuses on bringing together all levels of businesses – the big brands, tech startups, established retailers, and new-in-the-business eTailers.

Apart from these, it also includes those indirectly related such as large tech companies, internet companies, real estate developers, equity analysts, venture capitalists, and media.

You can expect to witness groundbreaking sessions, deep dives, and roundtables. There are lovely curated dinners and one-on-one meetings that give you opportunities to network. 

What sets this conference apart is its immersive visual experiences, interactive audience sessions, rapid-fire debates, and industry framework sessions.

Tickets

There are free passes available for brands and retailers. 

For others, passes start at $2,100. 

For the full pricing list, check out their official site.

RetailX

Retailx

McCormick Place, Chicago 

Dates
9 to 11 June 2020

About RetailX

RetailX caters to both eTailers and physical retailers. The conference includes groundbreaking discussions and tech talks. It gives you the opportunity to network and get exposure to big brands. The experience at RetailX can help you optimize your business and stay ahead of the ever-transforming retail landscape. A highlight of this event is the mini pop-up stores tied to charitable causes. They tell their stories while they sell amazing products. 

Note: Tagalys will be at RetailX at booth no. 1551. Come visit us! We hope to make long-lasting connections with more people from the online retail community. Our team will be available to help you learn more about eCommerce merchandising and conversion.

Tickets

You need to register to attend RetailX. 

Retailers and brands can access the Expo Hall for free. 

Other passes range between $129 and $2,599.

DX3

Dx3

Toronto, Ontario

Dates
10 to 11 March 2020 

About 

The largest retail conference in Canada, DX3 is a great place to exchange ideas, explore creative ways to drive growth and learn about advancements in technology. Bringing together three worlds of retail, technology, and marketing, you can get exposure to new trends, ideas, and what’s currently driving the present and future technology. Seminars will also specialize in eCommerce, retail, and marketing solutions.

Getting a pass 

Before 31st January 2020, passes to the exhibition are free. 

Before 5th March, passes start at $5(+HST) 

At the venue, it’s $15.

Full access passes start at $545 +HST.

Get the full pricing list here.

We hope this list was helpful in finding a conference near you. Making the choice of which one would be best to attend can be tough. Our pick this time is RetailX. Catch us at stall no. 1551 where we’ll help you learn more about eCommerce merchandising and conversion. 

Posted in e-Commerce General

Why Word of Mouth Marketing is so Effective for eCommerce Businesses

Posted on December 26, 2019 by


Arlen Robinson is the co-founder and VP of Business Development at OSI Affiliate SoftwareHe is also the host of The Ecommerce Marketing Podcast where he discusses marketing strategies with experts from all over the world.

The eCommerce landscape is getting more competitive. Creating an online store has now become easier because of all the tools available to the public. This means that anyone who has a product to sell can now have their own online store that can be created in a few clicks. However, creating an e-commerce website is only one part of the business success journey. You also need to promote your store. This can be done easily with word-of-mouth marketing. 

What is Word-of-Mouth Marketing?

They say that word travels fast. Even in the old days when there are no media, information is still passed from one person to another. The reason for this is word-of-mouth. Every person has the ability to communicate with another and this allows them to pass the word easily. Due to this, news can travel from one person to another and spread into a bigger social circle. 

The same can happen online. News can travel fast from one person to another. And it is not done through voice. It can even be done through online content. News about something can be passed on social media and anyone from any part of the world can learn about it. Ecommerce businesses can take advantage of this by encouraging word-of-mouth marketing for their products and services. 

Word of mouth marketing examples can vary. It can come from a simple review from your customer. It can be a detailed blog post about your products and services. It can also include social posts about your products and services. The result is that it can encourage new people to find your brand and use your products and services. 

Why Word-of-Mouth Marketing Works for Ecommerce

Some of the biggest brands that grew in the eCommerce industry are done through word-of-mouth. While you may try other forms of marketing, it will not be as effective. The reason behind this is this is the only form of marketing that has the greatest capacity to grow and you can scale it up at a lower cost. 

Here are some of the main benefits of this form of marketing.

It Works Because It is Based on Trust

When you promote a new product to another person, you will need to gain that person’s trust. He doesn’t know you and he needs to get to know you first. The reason for this is that he has to believe what you are saying, He can only believe you if he trusts you. 

In word-of-mouth marketing, trust is taken out of the equation. This is because this is done by people who have already established relationships with the person who they are promoting the brand to. When this is done, the brand, product or service is shared with a family member or friend. The relationship is established and trust is already there. The result of these promotions often leads to sales because of the level of trust that is already present between the promoter and the invited.

It Works with Hot Leads 

As mentioned, word-of-mouth marketing is effective because it works with leads that are hot. These are people who have the highest chance to convert. Unlike cold calling where you are randomly targeting someone hoping that they can convert into a sale. This form of marketing already looks for hot leads that can convert into a sale. And because of that, it works.

Higher Customer Lifetime Value

Customer lifetime value is based on how long a customer is willing to transact with your brand. If a customer is said to have a greater lifetime value, it means that he or she is willing to work with your brand for a longer period of time. This means that you gain lifelong customers instead of one-time sales. This has far more value to a business for the profits that you can generate from this type of customer is greater.

 Low Implementation Cost

You’ll also like this form of marketing because it is not that expensive. Unlike Facebook or Google advertising where you have to spend thousands of dollars to get a sale, this only leverages the people who are already buying from you and relying on them to promote your products and services for you. This gives you free promotion. This means that you no longer need to constantly justify your brand and products to other people. They will promote it for you.

How to Encourage Word-of-Mouth Marketing in your Business

Knowing what word-of-mouth marketing can do for your business may have led you to think of ways on how you can have it. Well, it ultimately depends on your customers. You cannot force it. Your customers should promote you out of their own free will. 

Here are some tips or steps that you can take to encourage this type of marketing in your business.

STEP 1: Get to Know Your Audience Persona

Personas are created to have a clear picture of the audience’s demographics and other characteristics. This is designed so that the business owner cannot only understand the user. He also knows the user’s likes and dislikes as well as his behavior. Fortunately, designing an audience persona is easy. All you need to do is imagine your ideal prospective customer. From there, you can start creating your audience persona. You can list the likes, dislikes and basic characteristics of your target audience. You can also look at hobbies as well as basic needs. This will help you get a clear picture of your audience. 

STEP 2: Have a Message That Can Be Shared By a Community

Marketing today should be done for more than just getting a sale. It should be done to form a community. Brand building is no longer limited to the brand’s logo and products and services. It also includes the characteristics of the people that support it. This is the community and it embodies the brand and how it acquires new customers.

It is also important to focus on community building if you want to encourage word-of-mouth marketing in your business. As your community grows larger, you’ll have people who will immediately support you no matter what happens. They will promote your brand for you even if you don’t pay them. 

STEP 3: Give a Memorable Experience to the Customer

Your customers cannot promote you if they can’t even remember you. Recognition and recall are equally important when it comes to encouraging word-of-mouth marketing in your business. You need your potential customers to not only know your brand. They must remember it when they need to recommend something to other people. 

The key to being remembered is an experience. Customers don’t really remember the product or service that you give them. What they remember is how they felt when they worked with you. This experience can then transform into a story and this is what gets shared with other people. 

STEP 4: Give Them Something Worth Sharing

More than their personal experience with your brand, you can also create a twist or story around your brand that can be remembered by your prospects. I have seen how brands how carefully

crafted shareable videos or commercials so that their brand can be remembered easily. Products need not be retail items. There are even commercials for insurance products and it works. The key is to give the prospect a story that’s worth sharing. It is about giving them a story that they can associate with your brand. It doesn’t need to be direct but it should evoke emotion and should be easily remembered. 

To make your content easy to share, you should create a referral or affiliate program. This can be as easy as using a WooCommerce affiliate plugin or referral software. Brands like Best Drums Set Labs did this with success. 

Some Disadvantages

Word-of-mouth marketing can still have its disadvantages. While it is obvious how it can help your business, you still have to take these disadvantages into consideration when you choose to implement it in your brand marketing.

Misplaced Trust

Remember, that this works because of the high level of trust between the person who is promoting the brand to the people that they are promoting the product to. However, it is important for you to remember that the trust is on the person and not on your brand. This means that if the person starts disliking your brand, their referrals will do the same. This is the reason why you should strive to provide excellent service consistently. 

Unpredictable

You really cannot predict the results of your word-of-mouth marketing campaigns. While it is easy to launch, you don’t know if it will produce good results. The reason for this is because this is dependent on a variety of factors. It depends on your product, customer service, and community. All of these will contribute to the success of your marketing campaign. 

Also, there is freedom of choice. While there is trust between the referrer and the referral, the referral is still free to choose. They are not robots who just follow recommendations. They are still free to make their own choices. This is the reason why you should have a superior product before you even attempt to do this.

Unmet Expectations

Another problem that can come from this form of marketing is unmet expectations. When a referrer promotes a brand, they usually show the good sides of the product or service to prospective customers. When they do this, they create expectations. However, there can be a problem when these expectations are not met. This often results in abandonment. This is when the products don’t live up to the expectations created by the campaign. To stop shopping cart

abandonment, you should have a good product before you start your campaign. Also, services should also be at par or even exceed customer expectations.

Word-of-Mouth Marketing Tips

How can you encourage more people to tell their family and friends about your products? Here are some tips. 

1 – Create Something Worth Sharing

Word-of-mouth marketing can only begin if your customers have something worthy to share. This can be because your product is unique or their experience with you is so commendable that it is worth sharing. This is the reason why going another mile always pays in loads. This means that every effort that you expand on your customer is naturally paid in the long run. A company doing an awesome job at referral marketing is hunting bow Labs which helps companies to find hunting bows.

2 – Ask for Reviews

Another way to initiate conversations about your brand is to ask for reviews. You can do this in two ways. First, you can do it by just soliciting reviews through your website or social media profile. Another way to do this is to approach bloggers or influencers to do this for you. You can ask if you can send a product to them and they can review it in their own time. 

3 – Create Social Media Events

Another way to get shares is to host social media events. This can be as simple as a contest or giveaway or it can be a unique webinar. It should be highly relevant to your target market and they should be able to have a reason to share your event with their family and friends. The great thing about using social media channels is the ease of sharing. Unlike sharing a blog post that requires them to visit the website and share, all they need to do in social posts is to click the Share button and it can immediately get shared with their family and friends.

4 – Create Offline Events

Events should not be exclusively done online. It can also be done offline. You can invite people to an offline meetup, host training or hold a conference in your niche. This will be talked about in your niche and people will be talking about you.

5 – Work with Influencers

An easier way to encourage word-of-mouth marketing is to utilize influencers. Influencers are called as such because they have a considerable amount of followers who are willing to take action on their content. If you can get several influencers to promote your brand, you can have word-of-mouth marketing that is twice as powerful.

Word-of-mouth marketing truly has so many benefits to businesses. Not utilizing it is like leaving money on the table. Be sure to implement one of the strategies listed here so that you can market your website without the need to pay for each lead. It is an automated way of promoting your site sans the cost.

Omnistar

Omnistar provides affiliate software for growing businesses of all sizes. Any organization looking to increase their customer base can use Omnistar to set up and manage their own referral program. Designed for referral marketing beginners and experts alike, Omnistar helps businesses to realize the marketing potential of their existing customers. The referral software provides growing business with all the tools they need to create and manage their own referral program.

Posted in e-Commerce General

Looking for an UNBXD Alternative?

Posted on December 20, 2019 by


Tagalys is a predictive merchandising tool for eCommerce platforms such as Shopify and Magento. Tagalys dynamically lists products that are more likely to sell across eCommerce product listing pages, Site Search & Recommendations. Merchants using Tagalys have increased their conversion rate by 30% and productivity by 60%. We offer custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

A quick comparison between UNBXD & Tagalys*

Monthly pricing starts @
UNBXD Tagalys
Site Search ** $89 (per 10K visitors who search)
Product Listing Pages 

(Category|Collection)

$199 (per 20K Product Listing Page visitors)
Product Recommendations $129 (per 25K visitors who load Recommendations)
Ideal for
UNBXD Tagalys
** Retailers with annual online revenue between $500K to $20M
Site Search
UNBXD Tagalys
Conversion Optimised Search results    
Popular/Trending Searches **  
Typo/Spell Check    
Search Suggestions     
Visual Autocomplete   
Synonyms   
Search Redirects   
Query Stemming   
Partial Search Matches   
Boosting Rules (Universal)   
Product Pinning (Hero Products) **
Targeting   X
Product Listing Pages Merchandising
UNBXD Tagalys
Conversion Optimised Sorting    
Product Sequencing (Basic)  **  
Product Sequencing (Advanced)
**  
Listing Page Generator   x  ✓ (Patent Pending) 
Universal Boosting    
Product Pinning (Hero Products)
Product Pinning (Scheduling)  **
Personalized Store  x
Listing Pages Personalisation x
A/B Testing  x
Product Recommendations
UNBXD Tagalys
Personalized Recommendations
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Why should you switch to Tagalys?

Book a Demo 

 

Why merchants love Tagalys?

Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on December 18, 2019 
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Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

How to Optimize Conversion Rate with Text Marketing as an eCommerce Marketer?

Posted on December 19, 2019 by


Azat Eloyan is a digital marketer and mobile marketing enthusiast. With over 5 years of experience in content marketing and SEO, he believes that valuable and informative content is key. He is currently working for SendSMS which provides SMS marketing services globally.

Things have changed so quickly in internet marketing, and all of a sudden, we now find ourselves in a sphere where mobile-first has completely taken over. This development has further made customer engagement easier and better. All the changes happening have, however, not shaken SMS marketing from its place as one of the most powerful marketing tools available. Thankfully, it is also one of the least disruptive marketing channels that any business can adopt to communicate with their customers about their products.

Despite being referred to as a “boring,” “traditional” marketing medium, SMS is by no means showing any sign of decline in its efficacy level. When used properly, mass text messaging still has a capacity of teleporting your business to an incredible new height.

With the drop in the price of mobile devices, almost every consumer now owns a mobile device. This means that businesses constantly need to adjust their approach so that it fits the ever-changing needs of their customers.

The trends are clear indications that SMS marketing is not going anywhere soon. With that in mind, every eCommerce marketer needs to up their game to optimize conversion rates in text marketing. Here are a few actionable tips that you can adopt to improve your SMS marketing strategy for optimized conversion.

Proper Timing of Marketing Text Messages

We can’t emphasize this point enough. No matter the content of your text marketing campaign, the timing of your texts can either pull your targets towards you or push them away. 

Analyzing the behavior of your customers and the market play a long role in helping you understand when your audience will be disposed to receive your text. This will, in turn, help you to experience a boost in your interaction with your audience.

Note that there is no one-fits-all strategy as far as this is concerned. Each industry is different, and there is a need for you to do proper research to know the best timing for you. 

The point is that you should know the best time to send messages to your customers. For instance, as a restaurant owner, you would want to time your promotional messages to come in a few minutes before lunchtime or just when people are preparing for dinner. This requires some research from you, but it is worth the effort.

Make The Purchase Process as Seamless as Possible

Every text message marketing campaign comes with its purpose. For instance, it might be to increase brand awareness, get traffic to your website of drive conversion. Hence, you need to ensure the optimization of your content so that it achieves the goal you’ve set for it. 

The best approach here is to ensure that each objective has an incentive that your customers can benefit from. If you want to convert your customers, then you must make the process as seamless as possible. If you are adding a call to action to your campaign, ensure that it involves a process they can understand and handle.

Stealthily Incorporate as Many Promotions As Possible Into Your Text Message

Forget the 160 character limit. You can go over it with most bulk SMS tools. Today, several top-notch SMS gateways allow you to send long-form messages. Don’t be carried away by the removal of character count limitation. You still want to keep your messages short enough not to discourage readers. 

In the brevity of your message, however, you can still link it up to incentives, especially if you want to achieve a more positive reaction to your text messages. As a matter of necessity, you will need to teach the results of your campaign using reliable analytical tools. The presence of promotions in your text message campaign would make your customers anticipate your messages, and this has a way of preparing them psychologically to be receptive to your 

Keep Things Personal and Customized

Irrespective of the class of customers that you are targeting, you still want to keep your messages as personalized as possible. Indeed, it is still bulk SMS, but that doesn’t take away the need for personalization.

Experts suggest that customization brings the personal feel to your message, spiking brand engagement, and an increase in sales. This is where the use of surveys and other analytical tools to understand your customers comes into play. When you send content that reflects the interests and needs of your customers, it gives the feeling that you’ve taken the time to curate information for them alone.

There you have it, a few actionable strategies that can potentially turn your SMS marketing campaign from what it is to what you desire. They are very straightforward and simple to adopt. Take advantage of them today to optimize your marketing campaign.

Posted in e-Commerce General

Why Shopify, Squarespace or WooCommerce: The Battle of eCommerce Platforms

Posted on December 18, 2019 by


Marcus W K Wong is the Head of Marketing at SEOReseller.com. A digital marketing weapon with a passion for SEO, Conversion Rate Optimization and User Experience – Marcus brings over a decade of selling on the frontlines to empower a new wave of digital marketing agencies around the world. 

Worldwide e-commerce sales are expected to grow from $2.92 trillion in 2018 to $6.54 trillion in 2023, according to the 2019 Global E-Commerce report by Emarketer. This growth is because of the strong online shopping market in countries like China, the U.S., and the U.K. There’s a variety of options to choose from when it comes to selling your products online. Marketplace giants like Amazon, eBay, and AliExpress make your product available to billions of global customers. Amazon alone gets 4.6 billion visits a month.

 With your own e-commerce website, however, you’ll have more control over how you present your brand and sell your products. Find out why. 

Better Branding

Apart from your company’s logo, banner, and featured items, you won’t find much room for personalization in marketplace platforms. With your own site, you can rearrange elements as you please. You can customize your store’s background and foreground colors according to your branding. 

Your Products in Full Focus

When you list your products on a marketplace, it’ll be grouped with your competitors, especially if you offer similar prices. Plus, sites like Amazon may change your item’s price according to its algorithm. With your website, you only feature your items at your price. 

Additional Content

Apart from a limited About Us page, there’s not much additional content to add on a marketplace site. With your e-commerce store, you can add a blog to keep your audience engaged with updates about your brand and guides on how to use your products. You can also provide a full-fledged About Us page with your company’s history and values. The possibilities for additional content are endless. 

If you want to create your own e-commerce store easily, providers like Shopify, WooCommerce, and Squarespace are your best bets. Though they have similar features, each has different fees, template designs, and search engine optimization (SEO) capabilities. Take a look at what they offer and how they stack up against their competitors.

Shopify 

Shopify is popular with e-commerce businesses that are just starting out, but it’s also a hit among big brands. Tesla, Oreo, Red Bull, and Nestle all use this platform to create an online storefront for their products. As of October 2019, there are more than one million merchants on Shopify, and its third-quarter revenue grew to over $390.6 million. This is a 45% increase from the same quarter in 2018.  So why is it such a success for businesses big and small? 

Easy to Set Up

You don’t need web development and hosting expertise to set up and use your Shopify store. It has easy-to-follow tutorials, which help you navigate through its interface and answer the forms needed to get your site up and running. And when it comes to items, upload product photos, fill out the name, description, and price fields, and submit your entry. It’ll be up for sale instantly. 

Organization Galore

This platform also offers built-in tools that help you clean up and organize your store. Its “collections” feature allows you to group similar products into categories for easy filtering. If you have items that come in different variants (i.e., colors, patterns, sizes, and materials), Shopify allows up to 100 variations for every product. It also lets you create expansive megamenus for your site’s navigation bar, so customers can find the product or category they’re looking for in a few clicks.

Fast and Simple Customization

Here, you can easily change your store’s theme without affecting your existing content. Shopify offers over a hundred free and paid templates to choose from, ranging from minimalist to loud styles. If you really want to step up your personalization game, third-party developers like colorlib. and Out of the Sandbox offers a diverse number of themes as well.

Okay Pricing

The most basic Shopify subscription starts at $29 a month, which allows you to upload unlimited products and create discount codes. The package also comes with a secure certification that keeps your customers’ information safe and gives you access to the company’s great 24/7 support. 

While Shopify makes it easy to set up your online store, it doesn’t feature a lot of advanced options. If you’re a power user who wants to optimize every blog post to perfection, this site’s SEO tools aren’t as fully-featured compared with platforms like WordPress. Plus, URL customization options are also limited. 

 Squarespace

This platform is more focused on helping you build a unique website for your brand. It’s used by publications like Wired and brands like Lyft and UberEats. And it’s recently getting into e-commerce. Here’s what Squarespace can offer your business.

Better and More Flexible Designs 

While Shopify has great themes, Squarespace’s templates offer sleeker and flexible designs. It also categorizes its designs according to industry, so you’ll immediately know which ones look great for your business. 

AMPed UP

Both Shopify and Squarespace’s templates are mobile-friendly, which means they can adapt to any screen size. However, the latter gives you the ability to turn their pages into accelerated mobile pages or AMP. This simplifies your site, making it load almost instantaneously. Fast loading times are always a plus for customers.

More Product Options and Better Presentation

Squarespace takes the cake again when it comes to design, as it has a built-in zoom feature for your items. And it also supports sales for digital products right out of the box. With Shopify, you’ll need to find and install apps to get both features.

While Squarespace is a design powerhouse, it lacks in sales features and support compared to Shopify. It only supports PayPal, Stripe, and Apple Pay, while its competitor can take payments from over 100 options. And while both provide 24/7 customer service, Squarespace only offers chat services compared to Shopify’s phone support. And while Squarespace is filled with built-in features, it doesn’t have an app store like Shopify. As such, if you want to add a new feature to your store, third-party developers won’t be able to save you. You’ll have to wait until the company officially releases it on the platform. 

WooCommerce

WooCommerce is the grandaddy of e-commerce site-building. It started as a mere plugin for WordPress in 2000. This little extension could launch a lot of successful online businesses. Now, it powers over 28% of online stores, including big brands like Orange, Singer, and Weber. So what makes this veteran e-commerce plugin last throughout the years?

Set Up Your Store for Free

Unlike Shopify and Squarespace, which offer $29 and $26 monthly on their basic subscriptions, WooCommerce offers its powerful platform for free. As such, it also makes a good starting point for budding e-commerce professionals.

WordPress Native

WooCommerce runs on WordPress. This makes the platform an attractive tool to use for power users and white label SEO experts who want to have full control over their URLs, metadata, and alt tags. 

Unparalleled Customization

WooCommerce is an open-source app, which means you can customize every part of your store according to your liking. It’s easy for web designers using this platform to edit HTML, CSS, and PHP code to make your store truly unique. And if you want to stick with themes, WordPress has thousands of themes to choose from, compared to the hundreds that Shopify and Squarespace have.

While WooCommerce may be free, it lacks essential features that Squarespace and Shopify already have, like hosting, security, and a domain name. You’ll have to set everything up and maintain them yourself. You’ll also need to buy and download extensions to get more payment options, manage your inventory better, and set up a subscription service. 

 Shopify, Squarespace, and WooCommerce are all great options when it comes to e-commerce. But they vary greatly when it comes to customization and ease-of-use. If you’re an established brand that wants a fast and straightforward way to sell your goods, or you’re new to e-commerce, Shopify provides a smooth and no-frills experience.

 Care more about the presentation of your brand and products? Squarespace’s templates and diverse customization options are for you.

 And if you’re a seasoned SEO or web development professional that wants complete control over how their website functions, WooCommerce’s WordPress-based, open-source platform is your best bet. Now that you’ve chosen your e-commerce tool, all you need to do is to fill it up with content to create a site that’s unique to your brand and products.

Posted in e-Commerce General

Top eCommerce Conferences in 2020 That You Can’t Miss

Posted on December 16, 2019 by


top ecommerce conferences in 2020

Market trends are ever-changing and technology is rapidly advancing. As an eCommerce retailer, you might find it hard to keep up with all the buzz! One of the best ways to stay on top of your game is to attend the eCommerce conferences held around the world. You get to listen to motivational and inspirational speeches by executives from the world’s largest retailers. Plus, you get to meet folk from your domain and grow your network. These conferences open up a world of opportunities.

Here, we’ve listed out the top eCommerce conferences that will be held around the world in 2020 that is extremely useful for eTailers, those looking to open an online store, and for those in the eCommerce space in general. 

Top eCommerce Conferences in 2020

NRF Retail’s Big Show 2020 

NRF Retail’s Big Show 2020 

New York City, NY, United States

Dates

11 January 2020 – Opening Receptions

12-13 January 2020 – Conference and Expo 

About

NRF (National Retail Federation) is the World’s largest retail conference and expo garnering over 38,000 attendees from 99 countries.  It is a place where visionary talent meets visionary tech. For those who want to make connections, this is the ultimate conference. The opportunities to create your own network are widespread.  But the main reason to be here is to listen to visionary ideas from over 400 speakers. Learning from their success and failure stories can help you get informed and inspired to transform your business.  This conference is one of the best ones to visit regardless of which eCommerce platform you use.

Getting a pass 

There are two types of passes available for NRF 2020 

Expo Only: The rates for passes vary depending on what kind of retail category you fall under. Retailer members of NRF and non-members can get passes for free if they claim it before 10th January 2020. After this date, the price is $50. For non-retailers, the passes start at $1,500 per person.  They also have workshops for which you can pick up passes at an additional fee. Each workshop costs around $350 per head.

Full Conference: Conference passes are more expensive. Passes start at $1,275 and can go up to $3,275. There are passes for the press and educators at $500 per head.  You can get the full pricing of tickets here.

 

Magento Imagine at Adobe Summit 

Magento Imagine at Adobe Summit

Caesars Palace, Las Vegas, USA

Dates

29 March to 02 April 2020

About 

This conference brings extraordinary commerce leaders of the world on one stage. The conference will have 90 commerce sessions across eight tracks. Attendees will have access to all keynotes of the Adobe Summit, 400 sessions, and labs and finally, and networking events like the Summit Bash. The summit caters to big brands, small businesses, developers, B2C and B2B companies.

At the summit, you’ll learn proven commerce best practices from industry leaders. Learn from digital commerce agencies, Magento Commerce customers and thought-leaders. For B2B commerce e-tailers, you can discover how other businesses are transforming their sales models and commerce strategies in line with new digital technology. Learn best practices for building a B2B strategy, integrating business systems, and how to manage commerce operations. 

Overall, the summit is beneficial to anyone who wants to learn about current and future commerce trends and technologies.

Getting a pass 

  • You can buy an early bird ticket at $1,695. (By December 15th). 
  • Advance passes are priced at $1,895. (Till January 31st).
  • Regular passes cost $2,095. (February 1st to April 2nd).

For more pricing details ad discounts, visit the official site.

 

ShopTalk 

ShopTalk

Mandalay Bay, Las Vegas

Dates

22-25 March 2020 

About 

Shoptalk is the fastest-growing event in retail history. In less than 36 months, the event grew to 8,000+ attendees. 

By attending this event, you join the world’s largest retail community to create the future of retail. The event brings together established retailers and brands together with direct-to-consumer and tech startups. It also brings in large tech companies, internet companies, real estate developers, equity analysts, venture capitalists, and media. The event entails groundbreaking sessions, roundtables, curated dinners, one-on-one meetings, deep dives, and case studies. You can also participate in immersive visual experiences, interactive audience sessions, rapid-fire debates, and industry framework sessions.

Getting a pass

Retailers and brands can avail passes for free. Other passes start at $2,100. For the full pricing list, check out their official site.

 

RetailX

Retailx

McCormick Place, Chicago 

Dates

9-11 June 2020

About

This is one of the best conferences to attend for both physical and digital retailers. You’ll get exposure to big brands, groundbreaking conference speakers, tech talks, and opportunities to network. If you’re looking to optimize your business and stay ahead of the ever-transforming retail landscape, RetailX has a lot to offer. The event also showcases mini pop-up stores that tell their stories while they sell amazing products. These pop-ups are all tied to charitable causes.

Note: Tagalys will be at RetailX at booth no. 1551. Come visit us! We hope to make long-lasting connections with more people from the online retail community. Our team will be available to help you learn more about eCommerce merchandising and conversion.

Getting a pass

You can register to attend RetailX. Expo Hall Access for retailers and brands is free. For others passes range between $129 and $2599.

 

DX3

Dx3

Toronto, Ontario

Dates

10-11 March 2020 

About 

DX3 is Canada’s largest conference for retail, technology, and marketing. Some of the top eCommerce businesses and digital marketers attend this conference. It’s a great place to exchange ideas, explore creative ways to drive growth and learn about the advancements in technology. You can attend seminars that specialize in eCommerce, retail, and marketing solutions. The conference sees a crowd of 4,000+ attendees and 40+ speakers. 

Getting a pass 

Exhibition asses are free till 31st January 2020. After that, passes start at $5(+HST) before 5th March. It’s $15 if you buy it at the venue. 

Full access passes start at $545 +HST. 

Get the full pricing list here.

 

Savant eCommerce

Savant eCommerce

Berlin, Germany 

Dates

28-29 January 2020

Amsterdam 

10-11 March 2020

Stockholm 2020

2-3 June 2020

London 

16-17 September 2020

Paris 

14-15 October 2020

Barcelona 

4-5 November 2020

About 

Savant is a great event to be at because the organizers remove the fluff and bring to you only what’s important. At Savant, you get access to seminars that are entertaining and informative with concrete takeaways that you can implement for your online business. Topics discussed include data, customer centricity, brands in the digital era, digital transformations and technologies that are driving the future. The event is very relevant and insightful for anyone in the eCommerce space.

Getting a pass 

There is no information provided about the pricing of tickets. You would need to get in touch with Savant for more information.

 

Paris Retail Week 

Paris Retail

Paris, France

Dates

15-17 September 2020

About 

This three-day event brings together 600 participating companies that represent the entire offer of eCommerce. You will have access to a wide range of conferences, workshops, and keynotes. You’ll get the opportunity to meet new customers and partners, and also learn about new trends and technology in the retail sector. The sectors involved are logistics and supply chain; marketing, data and customer relations; retail tech and digital (in) store; IT for Commerce; and payment solutions.

Getting a pass 

You can request for a badge on their site. For visitors, you can sign up for 50 Euros. This will give you access to conferences and workshops. 

 

eCommerce Fair Tokyo

Tokyo Fair

Tokyo, Japan

Dates

28-29 January 2020

About 

The biggest eCommerce event in Japan, the eCommerce Fair Tokyo is all set to showcase over 100 exhibitors. Without over 15,000 visitors, this is a great place to be to get your business noticed and to find solutions to help you strategize, plan and succeed.

By attending the fair, you get access to 80+ seminars covering a wide range of topics and trends of the eCommerce space. 

Getting a pass 

The event is free to visit. You need to visit the Organiser Office at the Aomi Exhibition Hall. Produce your business card to receive a visitor’s badge. 

If you wish to exhibit your store, you need to contact them. To attend seminars, it’s best to pre-register. If pre-registration is closed for the seminar you like, you can attend still it on the day provided there is room.

 

Meet Magento Netherlands

Meet Magento Netherlands

Utrecht, Netherlands 

Dates

16 April 2020

About 

Meet Magento, Netherlands, kicked off in 2009 to bring about a worldwide community movement of Magento users. 

This will be their 12th edition and will bring forth the best speakers to help you get updated on the latest content to exceed in your eCommerce business. 

The event is great for webshop owners, e-commerce managers, marketers, entrepreneurs, and developers.

Getting a Pass 

Early bird passes were sold at 99 Euros. But sales have ended for this event. You can contact them to see if tickets are available.

The Alibaba eCommerce Expo

Alibaba

MCEC Melbourne, Australia

Dates

27-28 March 2020

About

Alibaba is one of the largest and most exciting consumer markets in the world. At this expo, you can learn from Alibaba’s leading experts and executives. You can connect with people from Alibaba and its ecosystem of partners. This enables you to access the fast-growing consumer market and get the tools, information, and network that you need to grow your business. 

The expo is great for big and small businesses, brands and agribusinesses that have found success by connecting to China or are looking to connect. Travel and hospitality companies that are interested in attracting Chinese tourists will also benefit greatly. 

You can expect a footfall of at least 13,000 people with 147+ exhibitors and 45+ speakers.

Getting a pass

There is no mention of pricing for this expo on the official aliexpo website. Kindly contact them for more information. 

 

eTail

Etail

Sydney Harbour Marriott, Australia 

Dates

16-18 June 2020 

About 

eTail is a meeting place for eCommerce, Digital Marketers, and CX leaders in ANZ’s Retail & travel Industry. It’s your spot to generate leads, close business deals, develop opportunities, and advance and re-engage prospects beyond the eTail event.

The conference has over 30 hours of peer-to-peer conversation, disruptive strategies, intimate and discussion groups. You can connect with experts and top minds of ANZ’s more innovative and successful retail and travel brands. 

Getting a pass 

Passes for eTailers and Retailers begin at AU$999. Check out their site for the full pricing list.

These events are so valuable because you learn about important developments in trends and technology. This could make or break your online business. It’s an excellent opportunity to network and get insights from experts and successful brands and businesses. 

The great part is there’s a conference for online store owners and eTailers in general all over the world. 

 

We suggest reviewing the conferences, speakers and the agenda ahead of time. Be prepared to meet prospective partners and clients who can help you take your business forward. Lastly, be strategic in your approach. It’s not always wise to focus only on the big brands as you could stand to learn a lot from startups and smaller companies as well. 

If you liked this article, you might also find ‘Why Legacy eCommerce Technology Just Doesn’t Cut it Anymore and How to Upgrade‘ interesting.

Posted in e-Commerce General

Top Push Notification Tools for Magento and Shopify eCommerce Stores in 2019

Posted on November 29, 2019 by


Top 10 push notifications for Magento and Shopify

Push notifications for eCommerce sites are, without a doubt, one of the most important channels of communicating with visitors. You can send visitors clickable messages in real-time, even if their browser is not open. 

These notifications are much like the SMS wherein you can send customers short yet effective messages. Since the customer doesn’t have to spend more than a few seconds to read it, push notifications have around 15-30% click-through rates.

If you’re looking to integrate push notifications for your online store, it can be tough to figure out where to start. There are a plethora of tools available, so which one would be best for your store?

Here, we look at the leading push notification tools for eCommerce stores powered by Magento and Shopify based on conversations with our customers.

iZooto 

iZooto

iZooto makes push notifications simple. You can send targeted and personalized messages to your customers. This would help drive traffic, engagement, and sales. Some of its stand-out features are:

  • Trigger-based push notifications for abandoned carts, window shoppers, and dormant users. 
  • Schedule notifications for an ideal time based on time zone.
  • Customize your banner image, icons, emojis, and CTAs. 

iZooto has a free plan for publishers. If you wish to upgrade to a premium version, plans start at $85 per month. 

Better Web Push, Popup, Report

Developed by Ecomfit, this tool allows you to communicate instantly with your customers through automated push notifications. 

  • Automate messages for cart abandonment, customer loyalty, price drop, and back in stock.
  • Actionable reports and analytics to better understand customers.
  • Easy integration within minutes. 

Ecomfit has a free starter plan. Other plans start at $29 per month. You can even customize your plan.

Better web push

Aimtell: Web Push Notification

Aimtell

Aimtell is a free app that you can use for unlimited volumes and unlimited websites. It’s feature-rich and takes just a few minutes to set up. 

  • Create targeted segments based on customer’s location, page views, attributes, etc. 
  • Schedule campaigns for specified time and date. 
  • Set triggers to repeat campaigns. 
  • A/B testing to check how different options work in comparison. 
  • Customize your messages and add your brand.

Aimtell has a free trial period post, which plans begin at $29 per month.

WooHoo: Discount Email Pop-ups

Woohoo

WooHoo makes your store more interesting by introducing pop-up games to customers. Some of them include ‘Wheel of Coupons,’ ‘Card Dance’, and ‘Pick a Gift’ – all of which offer customers discounts.

These games help build your email list as customers exchange their email ID for a coupon or discount. It’s a win-win for both parties, plus your customers get to feel the excitement of winning! WooHoo’s features include:

  • Create your pop-up games and determine probability rates on your own.
  • Easy integration into your eCommerce store
  • Pop-ups for cart abandonments.
  • Zero coding knowledge required.

WooHoo starts at $29 per month for one site. You can also get a free trial before you decide to purchase it.

VWO Engage

VWO

VWO Engage, formerly PushCrew, helps you automate your marketing campaigns through web push notifications and Facebook Messenger. Integrating this app on your site can help you accelerate growth by delivering optimized digital experiences. 

It was featured in the Top Rated 2019 by Trust Radius and was the G2 Crowd Leader Winter 2019. The features you get include:

  • One-click subscriptions for customers. No need for emails. 
  • Reach mobile-first customers without building a mobile app.
  • Clickable web notifications to re-engage customers, recover abandoned carts, and send out offers and promotion alerts. 

Plans begin at $99 per month with a free trial.

PushEngage

Pushengage

The platform enables you to automatically segment and then send out web push notifications to users. It was awarded “High Performer of Fall 2019” and also has a 5/5 rating on Capterra. 

Trusted by over 10,000 companies, PushEngage is very simple to set up, intuitive, and responsive. It works great for big and small companies. 

  • Web push notifications are automated, so it’s extremely convenient.
  • You can segment your subscribers and send out targeted notifications.
  • Add multiple websites to one account wherein you can create multiple logins to grant access differently. 
  • Notifications can be triggered based on the user’s actions such as cart abandonment. 
  • It gives you analytics reports on CTR, opt-in rates and funnels.

The app has a Forever Free Plan wherein you can send up to 120 notifications per month to 2,500 subscribers. You can upgrade to premium versions starting at $29 per month. 

PubNub

PubNub

PubNub enables you to add realtime updates, alerts, and push notifications to your site. It is designed for websites that need to send and publish live updates to financial stock and index, scoreboards, and live auctions an instant. But it works great with any website that needs live notifications.

Here’s what you’d get with PubNub:

  • Get push notifications for iOS, Android, and Web. 
  • Automated SMSes that are triggered based on the events or actions of the user.
  • Access real-time data, graphs and charts.
  • Customize and publish data to your dashboard.

PubNub has a free trial, after which a notification will be sent to upgrade to a paid plan. Paid plans start at $49 per month. 

CleverTap

Clevertap

CleverTap enables you to increase customer engagement by sending rich push notifications. They claim to help improve your metrics of conversions and retention. With this tool, you’ll get access to features like:

  • Omnichannel management of push, email, web push, in-app, and SMS campaigns. 
  • A centralized dashboard to manage it all.
  • Real-time actionable insights
  • AI for automated customer segments such as user intent and preferences, recency, and frequency. 
  • Privacy of data and GDPR compliance.

CleverTap has a base plan and premium add-ons that you can opt for to get more features. You would have to contact their sales team for pricing.

WebEngage

Webengage

WebEngage is a mobile push notifications app that is backed by real-time insights. It comes packed with powerful features that are bound to deliver high-impact experiences for users. 

  • You can choose from pre-designed templates to create notifications that are visually enticing. 
  • Test your campaign before you launch it. 
  • No coding required. 
  • Incorporate personal details in your message to make it more targeted and friendlier to users. 
  • Track conversions to measure the success of your campaigns. 

You can request a demo from WebEngage or contact them directly for pricing. 

Wrapping Up

There are plenty of push notification options available for Magento and Shopify stores. Many are all-in-one solutions in which push notifications are just one feature. 

Whichever one you choose, remember that push notifications enable you to have thought and relevant communication with your users.

These apps would help you create targeted push notifications. However, it’s important to note that each one has something different to offer, and not all are the same. 

We hope this article was insightful and has helped you find the right push notifications software for an eCommerce store. Another great channel of communication that can tremendously help boost your contact and business is chat software. Check out our list of the Top 10 Chat software for your eCommerce site. 

 

 

 

Posted in e-Commerce General