Benefits of online merchandising in platforms like Shopify, Magento (Adobe Commerce), and BigCommerce
Merchandising is an important part of the success of many retail businesses. The way a product is displayed and marketed to customers will have a big impact on the way they view it and their willingness to buy it. On the internet, online merchandising is just as important. Online merchandising deals with the way products are displayed across your online store. This includes the layout of the site, ordering of the products, images used, and visual labels used to highlight your products.
You probably don’t think about it often, but a lot of time and effort goes into planning your online store. The way your products are displayed has an effect on how your visitors engage with them. As visitors browse through your store, they are more likely to click on what they like. If the merchandiser doesn’t make your product display alluring and engaging, then they may very well move to another online store, just 1 click away. Let us take a look at some of the leading eCommerce platforms and how merchandising is carried-out by default on these platforms.
Shopify is a very flexible and easy-to-use eCommerce platform. With this platform, you can build your own online store, and sell whatever you want! Just like Bloggers use WordPress to publish their thoughts and articles, retail store owners use Shopify to set up their online eCommerce store and sell products..
Collection Merchandising in Shopify
When it comes to collection merchandising – merchandisers are able to choose from the base ordering options and also manually order products. You’re also able to set a base sorting and then switch to manual and re-order from there.
Base sorting options:
- Oldest and newest
- Price low-high and high-low
- Top sellers
- Product name
Many factors that make manual merchandising inefficient & ineffective are solved by Tagalys. These particulars will be discussed in length towards the conclusion of this article.
Magento (Adobe Commerce)
Magento is an open-source eCommerce platform. It provides online retailers with a configurable shopping cart system and allows them to manage the content, design, and operation of their eCommerce stores. Magento should be a top priority for everyone, whether an individual or a corporation, who wants to develop a long-term, professional eCommerce website. To create an eCommerce site with this open-source platform, the user only requires a basic understanding of English and technology.
Category Merchandising in Magento
Merchandiser is a suite of powerful tools that lets you place products and apply conditions to which products appear in the category listing.
- Merchants are able to drag and drop the products and align them as per your interest, the existing products adjust to reflect the new positioning.
- Merchants can set the position value such as ‘0’ to display the product on top.
Various sorting options:
- Stock quantity- sorting based on stock from top to bottom or bottom to top
- New Products: Sort based on newest products first
- Color: Sort based on preferred colors
- Product Names
- Price: Sort by price- highest to lowest, lowest to highest
There are many limitations that make merchandising manual, inefficient & ineffective that are addressed in platforms such as these by Tagalys. These details will be explored at the end of this article.
BigCommerce is a premium-hosted eCommerce solution that allows anyone to set up an online storefront and start selling products immediately. This means you can create a professional-looking, smooth-functioning store without needing any knowledge of web development, databases, or coding. And you can manage it all from your tablet or smartphone, whenever you’re away from your desk.
Merchandising in Big Commerce
Rule-based sorting allows you to dynamically control the display order of your products based on specified attributes, such as price, brand, keyword, or weight. This approach provides a faster and smarter way to show off your products, instead of simply moving products up manually. Instead of manually setting the desired product order in a date-wise approach, rules allow you to dynamically adjust their position based on your own rules. This can result in higher sales and reduced unproductive work trying to keep products in a desired order.
Merchants may save time while being adaptable with their merchandising strategy by dynamically positioning or demoting products in response to current promotions or business objectives. With the help of rules, you can start campaigns and merchandise a complete eCommerce store in just a few clicks. Rule-based merchandising automates a considerable amount of the labor required in highlighting your bestsellers or promoting your high-margin products. Furthermore, it can eliminate many of the errors that can occur when controlling product placement manually.
How does Tagalys address merchandising limitations across these platforms?
Merchandising across these platforms is manual & not driven by data. There are very few automated sort options based on visitor engagement data and absolutely no access to product analytics & reporting to aid in last mile product merchandising decisions.
Let us take a look at the core competencies of Tagalys merchandising solutions:
How do you rank new and old products with equal weightage?
We know certain products have certain attributes & tags that may be common to several products. These attributes & tags are like the DNA of the product, captured and stored by Tagalys. Engagement by your visitors on these products assigns a score calculated by our algorithms to give a dynamic ranking normalized across old & new products.
If a new product launched in your eCommerce store has similar tags to products that are doing well, Tagalys assigns a score based on its DNA (tags) and gives it higher visibility due to its freshness. This rules out the possibility of your new products getting lost among the lot in your catalog, requiring merchants like yourself to manually pin newer popular products.
How do you create a data-driven visual story when sorting products on categories & collections?
It is quite easy in a brick & mortar retail store wherein one can manually pick and place a product to categorize them in a shelf if you would like to make them look aesthetically pleasing to the eye. Such as your check-out stand or your aisle shelves or your window facade or any other product placement zones that could gain more attention.
Product sequencing is a feature that allows merchandisers to create virtual shelves, and, using data, arrange the products on each shelf.
This can help you get the most out of your catalog by designing visually alluring theme-based or color-coordinated virtual stores across your Categories|Collections. This could result in an engaging user experience driving metrics like CTR to ensure the visitor starts their product discovery journey.
How does a merchant also include their business insights/requirements into the product sorting?
We understand that merchandising can be a taxing task. In order to make concrete decisions on the way you would like to display your products to your eCommerce visitors. Tagalys data intelligence solves this effortlessly:
Using attributes, fields, and analytics visitor engagement data, merchandisers can proactively promote or demote selected goods when sorting their product during merchandising. This could be done inside a Category|Collection to prioritize some goods to be positioned above. others based on business needs. This feature enables the products that are boosted up to garner better visibility and engagement from your eCommerce store visitors.
How do you save time by replicating merchandising across Categories|Collections?
Merchandising is time consuming as it is and can take up most of your productive time. We know that you may have strategies formed on the basis of your business performance and upcoming seasons. We have devised a feature that enables deploying merchandising strategies for your Categories|Collections with ease.
Global sort options enable you to apply a custom merchandising strategy across all the Categories|Collections pages and widgets instantly. Pick and select the categories you want to sort in your tailored merchandising strategy across multiple Collections|Categories in one click.
This feature helps the merchandising team of your ecommerce store save considerable time during a seasonal promotional sale.
Scheduling of Pinned Products, GSO Boost and Global Sort Options
Scheduling is a feature that can be showcased at a certain period of time in the future and it will be reverted back post this time frame that is set during the configuration, for example: during an upcoming seasonal sale period or a product launch.
With Tagalys, you are able to schedule pinned products, GSO boosts and global sort options.
This is time-efficient and eliminates any potential for error in the typically cumbersome process of merchandising. Tagalys empowers online merchandisers to prepare or plan ahead their merchandise curation for the upcoming season, allowing them to carry out merchandising strategy efficiently and with little downtime.
Merchandising with metrics that matter to your business
It could be like walking down a dark alley with eyes closed and trying to navigate through to your favorite restaurant when you are really hungry, that is exactly what it feels like to merchandise without sufficient metrics to tap-into for obtaining insights to sort your product catalog.
But with Tagalys, you are able to get an insight into how products are performing in categories|collections. You can further refine your categories|collections by using the various metrics such as add to carts (ATC), unique views, CTRs, etc. The metrics can be calculated from a day upto 30-days period on your eCommerce store.
You are presented with a holistic view of your online store engagement metrics, which helps you minimize the time taken to curate effective merchandising strategies.
Gain insights from detailed category engagement reports
Detailed reporting gives you access to the information that can assist you in making swifter and smarter decisions about your store. Get deep insight into Unique Views, Click-to-Carts, and Click-through Rates % by Category|Collections. You can view the data pertaining to the last 180 days.
Reports empower you to spot trends and take corrective measures. This will help you determine the sourcing and merchandising decisions that are most likely to bring success. You’ll be able to identify potential problems before they occur and discover opportunities for growth.
To Sum Up
The best eCommerce merchandising tool is the one that helps stores improve sales and boost CTR rates. Tagalys has all this covered and more in one powerful merchandising platform. Using it you can get a better idea of how different factors influence the performance of your store, make informed decisions about which approaches work best for you on different channels, and fix many low-hanging fruits for higher ROI.
The bottom line: Tagalys is a great tool that is definitely worth considering if you want to give your store’s merchandising a boost.