Author: Jegan


How does Amazon get its Organic Traffic

Posted on March 22, 2019 by


Think of the last time you walked into a retail store, how exactly did you make your purchase? Let’s say you walk in with the intention of buying red shoes. All you would have done is look for signages to, or ask someone for, the section which has red shoes, take your pick, and then buy it. But, let’s say that you walk into the store but there isn’t anyone to point you in the right direction, nor are there signs which take you there. You may either get overwhelmed and leave the store right away, or you may spend an abnormally large amount of time looking for the product and buying it but coming out of the store with an extremely bad experience.

Organic Traffic in Amazon

Now, let’s compare this with the online shopping scenario. A first-time shopper is more than likely to search for a product on Google first, than going directly to an eCommerce website. Here, the google search is analogous to signage or store assistant in an actual retail store. So, if someone types the same red shoes on Google search, the first search result (apart from the Ads) will often be an Amazon listing page, which leads users to a page that has only red shoes, hence shortening the time to purchase. Let’s think of some other google searches that online shoppers might do

Light blue formal shirts
Buy JBL headphones
Black watches for kids
Powerbank for iPhone

Amazon will be among the top 3 search results for any such search results relevant to online shoppers.

Amazon has monthly traffic via an organic search of approximately 650 million. Regardless of the industry that an online retail store might be in, it is extremely challenging to compete against the might of Amazon. So, how does Amazon manage to rank itself on the top of Google search for almost every search query by online shoppers?

It’s the sheer amount of category or listing pages within Amazon

Yes, Amazon has category pages for any and every kind of long-tail keywords on Google search. Whether it be Shoes, Nike shoes, Nike running shoes, men’s Nike running shoes, or any keyword in similar terrain, amazon will have unique, search optimized listing pages for each of them. These listing pages are also dynamic, and content is constantly refreshed to keep the pages optimized for search.

So, how does Amazon create these many category pages for its website? And how does it identify what are the category pages that need to be created? The easy answer is it lets its vast amounts of data and AI does the dirty work and automates the creation of listing pages. However, on digging deep, there are a few signals that they might be used to identify the category pages that need to be created

  • Search patterns on Google that bring in search traffic into the Amazon website
  • Search queries on Amazon’s internal site search
  • User behavior in terms of the filters they use in their category pages
  • Cart abandonment data to understand the product, brand, and/or price preferences of visitors

Theoretically, this would seem like a straightforward task of identifying gaps between search queries & existing pages and then creating category pages for those. However, manually creating a category page on Magento or any other eCommerce platforms is a painstaking process, with each page taking a minimum of 30 – 60 minutes. Does automating the category page creation and generating hundreds of such pages, the Amazon way, within seconds sound exciting? Talk to us today to learn more.

Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations

The marketer’s guide to using Tagalys in Magento and Shopify eCommerce stores

Posted on March 22, 2019 by


Marketing your eCommerce store can turn out to be quite a challenge. Right from understanding the ideal customer persona, identifying the right products to promote in your campaigns, bringing in traffic to your website, to ensuring that visitors have the shortest path to purchase on the website. A Marketer’s playbook can get quite complicated. 

Marketing in eCommerce

While there is no foolproof way to understand human behavior and deduce a perfect formula to crack the marketing for eCommerce code, using relevant data to drive your campaigns and other marketing decisions are the closest you can get to strike the perfect chord among visitors and/or customers.

To help you make those better data-driven marketing decisions, we have compiled 4 different ways. A marketer can use Tagalys to enhance their online store’s marketing initiatives in these ways.

Identifying the right products to promote in your Marketing Campaigns 

One of the key decisions an eCommerce store owner needs to make while setting up digital campaigns is to identify which SKU to promote. Tagalys analyzes every attribute assigned to each product to calculate a proprietary t-score, which is indicative of the popularity of a product within the store. Key metrics like the number of views, add to carts & purchases by segment, etc. are factored in for the t-scoreThis will help in identifying the most popular / highest-selling SKUs. They can then be used in your digital campaigns, ensuring the best possible click-through rate for your ads. This will also help in bringing in more traffic to your website, as compared to a non-data-driven SKU selected for the campaigns.

Ease of product sorting with Drag-&-Drop interface  

The t-score would give you the most popular product, but what if you wish to promote a seasonal product or put a few products on sale, and want it to be at the top or a specific position on your listing page? Tagalys makes it super easy for you to move around the products manually, with a simple drag-and-drop experience. So, whenever you feel the need for human intervention to override our data-driven algorithms, there is no need for coding to sort your products. Just drag and drop any product to any position that you wish. It’s as simple as that.

Create category pages for your Magento/Shopify store in seconds 

Though this is something which would fall under the purview of the engineering team, generating category pages plays an equally important role in a Marketer’s playbook. Did you know that the number of listing pages in an online store is directly proportional to the probability of the store attracting organic search traffic? That’s how Amazon gets its vast amounts of trafficCreating listing pages on Magento or Shopify can be quite a tedious exercise, with each page taking 30 – 60 minutes, at a minimum. Plus, the customization options available are limited, i.e. creating a page for “Blue shirts” could be a tad easy, but creating a page for Blue shirts for weddings might be a bit more challenging, owing to the sheer amount of manual intervention it requires.  Now, with Tagalys’ proprietary listing page generator tool (which is also patent-pending), you can generate dynamic listing pages with automated SEO optimized content in a matter of seconds. You can literally create hundreds of search-optimized pages in a day.

SEO friendly dynamic product and content refresh on category pages

SEO. One of the biggest challenges for an online store. Having to optimize each and every aspect to optimize your page for organic traffic can be a painstaking task with the sheer number of individual pages for an online store. With Tagalys, you can now add multiple SEO variables without any tech support – right from instantly modifying your page URLs to adding the relevant tags. Tagalys powered pages also have dynamic product sorting and content refresh, to keep the pages fresh and new at all times. This, in turn, helps your pages rank higher on SEO and Google searches, improving the discoverability of your pages through organic search.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. There’s also a lot more you can do with Tagalys as a Marketer. Sounds exciting and you would like to learn more? Book a Free Demo today with us today.

Posted in e-Commerce General