They say marriages are made in heaven & startups are formed out of necessity. This is true.
In 2011, Antony decided to start his entrepreneurial journey and ventured into e-Commerce. Due to his management consulting background from Deloitte, he sought IT Services from Palani, who had his own firm serving hundreds of customers across verticals. Starting an online retail business was easy, scaling it to a profitable venture was something impossible without the right tools. It felt like having a physical store, but with your hands tied. Most e-commerce platforms are like brick & mortar stores, without store managers. While revenue increased, it was at the expense of higher operating costs and impacts profitability.
Fortunate or not, this venture hit the graveyard of startups, for Tagalys to be born. And Palani joined Antony to build Tagalys, an intelligent engine that learns visitor interest to merchandise your online store effectively, like your digital store manager. Because a retail store without an intelligent manager, is not wise.
Tagalys was built on the learnings of being an online retailer. We know its hard, we know what it is to be in your shoes and it is only going to get harder with the rising cost of digital marketing and competition.
"To become the worlds No 1 Merchandising Engine serving Medium & Mid Sized online retailers"
Today, we process over 600 million retail data points a year giving us retail insights across verticals. We want to be a product that collaborates with you. We want to share insights about your data, to help you improve other aspects of your online business. While online retail is hard, it gives you structured data that can be collected, analyzed and made actionable in real time to help you compete with competition.
Amazon will come after your pie and it does not matter if you are a large or small retailer. Unless you arm yourself with data and use it to effectively, any retailer like Amazon that uses an intelligent merchandising engine will eat your pie. We know this the hard way.
We want to help you succeed. We want to be that merchandising engine, so you do not have to invest millions of dollars building what we have. We want to provide you this service, so you can focus on retail. We want to be your intelligent store manager, that learns everyday and gets better at displaying the right products to the various visitor segments in your store. We want the best merchandising engine in the world, so you can become the best retailer to your customers.
Tony worked as a Strategy Consultant with Deloitte in NYC before starting his entrepreneurial journey. A total of 3 ventures in the e-commerce domain, with one profitable exit. He invests his time listening to customers to understand their requirements.
Palani started computer programming as a hobby and there has been no stopping him ever since. He has served as a consultant with ANMI, DROMA, IMG etc. His team is responsible for the end user experience served to our customers.
Mr. Ramaraj is a serial entrepreneur & angel investor. He was the CEO of Sify, the first Indian Internet Company to list on the NASDAQ. He is the first Indian to be invited to join the Board of Directors of ICANN where he served as an Independent Director for six years.
Awards & Industry Recognition
Microsoft - Reliance Technology Accelerator
GenNext Hub is the startup scalerator by USD $51 Billion Reliance Industries Limited (RIL) & Microsoft, that is nurturing digital entrepreneurship in India. They want to help startups scale-up and evolve from a "Minimum Viable Product" to a Minimum Viable "Company" with a strong foundation for growth and success.
Pitney Bowes Accelerator
Pitney Bowes is continuously investing in innovation, people and technology. This program is another step towards innovation by leveraging technology companions and partnerships with an exciting entrepreneurs and companies.
By offering technology, opportunities, connections and collaborative knowledge, the program aims to support participating companies build strong foundation to grow and scale.
Shortlisted from nearly 200 companies, Tagalys emerged the winner. They presented on stage to a multi-national panel of judges: Takeshi Ebihara of Rebright Partners, Japan; Yasuhiro Seo of IMJ Investment Partners, Indonesia; and Sid Talwar of Lightbox VC, India.
35 under 35 - Entrepreneur Award
It wouldn’t be wrong to say that amidst all the controversies between the different ideologies of faith, it is the religion of entrepreneurship that has engulfed and unified the country. Stable, highly-paid jobs at bluechip companies no longer seem as attractive. Young people today want to step out and start up on their own. They want to create value, make an impact and solve a pain point.
“Traditional retail outlets do not understand the online space, or the necessity to invest in a seamless web experience,” explains Kattukaran. “Tagalys can help bridge the gap.” Read more
Emerging Entrepreneur of the year
Nominated by the Titans of the Software industry, Antony Kattukaran receives the award for the exemplary work, customer traction & future potential the industry recognizes with Tagalys.