Author: Avran


Retail Merchandising Requirements – Product Curation

Posted on July 2, 2018 by


Merchandising is the practice which contributes to the sale of products to a retail consumer. It refers to the having a variety of products available and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. The keyword here is Stimulates interest and this applies to online shopping. While Merchandising spans a variety of activities, we will talk about a few key activities in a series of posts. This one is about Product Curation.

Product Curation: Why is it required?

As an online merchandiser, you will need to rely on a data engine to decide how to display the hundreds of products in each aisle or category page in your online store. While a data engine will be applicable over 70% of the time, many a time, you have insights into products that your online store might not. Hence be being able to promote, curate or move those products to the top of the page is a way stimulates interest

Product Curation: When should we do it?

Your online store is marketing on many channels; social media, blogs, advertising etc., and you are observing how visitors are interacting with your brand. Lets say on Instagram, a particular product has garnered more interest that it has at your online store, because a celebrity wore something similar, this is a reason why you will want to promote that product across pages, so when the same visitors come back to your online store, it stimulates interest and that can influence sales. The data in these external channels is forward-looking and needs to be complemented inside your online store.

Product Curation: How do we do it?

The easiest way to curate is to find that individual product that gathered external interest and promote on the home page. Easy, but not effective. Experts do a few activities once they see an external trend and want to push that to their online store. They start by identifying the products that gathered external interest. And find out what are the attributes on that product to know what else can be promoted. To find these products, you could again use the search API or the similar product recommendations API from Tagalys. Identify the best channels to promote these products when the visitors arrive at your online store – Homepage, Category Pages, Search and ensure to promote all products that match these attributes. At Tagalys we provide curation capabilities across all our tools like Search & Category pages that makes this task visual, instant &; data-driven.

Connect with us on Twitter or LinkedIn; let us know how you carry these tasks today. If you want to try Tagalys for a free trial, you can signup here

Posted in e-Commerce Product Listing pages


Top 3 Reasons Why Your Product Listing or Category Pages are not performing

Posted on April 30, 2018 by


If you are worried about the impact of a low conversion rate on your eCommerce site, you are not the only one. The truth is, many eCommerce store owners are feeling the same – triggered by the low conversion on their product listing pages. Whether you recently saw a massive drop in the conversion rate – or visitors are not converting at all – there are some actionable tips that can help you recover those lost leads and sales.

Below, we are listing the most obvious reasons for that – or the signs you need to take action upon and improve your product listing page conversions.

Your Product Listing Pages Make A Bad First Impression

One of the most common reasons for a low conversion rate is that people don’t actually like what they see when they land on your site. Even worse, they cannot find the information they need. Are the products advertised on the banners that lead them to this page visible in the very first few products?

Another way to solve this is to check the heat map, user flow, bounce rate and your conversion funnel in your analytics software. Assuming your banner image and the products on row 1 are in sync, what data are you using to determine the remaining sort order of the products? Are you really showing what is trending at your store? 

You Don’t Know Your Target Audience

Another major reason why your product listing pages are falling in terms of conversion is the fact that you don’t know who you are selling to. This is why a key step in addressing your conversion rate issues is knowing who your customers are, what they want, and how they behave. If your audience is only going to buy products under $100, you are decreasing your conversion rates by showing products priced above $100 on the first few pages.  It is imperative to deliver a targeted customer experience rather than a one-size-fits-all approach.

You Are Ignoring Mobile Users

Did you know that mobile traffic is booming and that more than 67% of the total online visitors engaged with a retail store via their mobile device? The takeaway is clear – you need to properly optimize your product listing pages, they need to load in milliseconds and make them responsive to mobile screens of all sizes. Delivering a mobile-optimized experience can help you win over the majority of the market.

Solution

At Tagalys, we pride ourselves on the knowledge and experience in the field of eCommerce. We work with many eCommerce store owners, helping them pinpoint and solve problems like this while increasing their conversion. From Instant Page Creation to drag and drop curation and conversion-based sorting, our portfolio of tools is SEO-friendly and helps you increase your conversion while streamlining your work on every product listing page.

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Contact us now or start your 28-day free trial immediately.

Posted in e-Commerce General, e-Commerce Product Listing pages, Uncategorized


Data Assisted Visual Merchandising for e-Commerce Category Pages?

Posted on April 24, 2018 by


If you want to learn more about how Tagalys Product listing pages can increase SEO traffic or improve conversion with data-driven product sorting, this article will not cover it. This post only covers the aspect of how Tagalys provides performance data that aids retailers in e-Commerce visual merchandising.

As a category manager at for an online retailer, you have to continuously create new product listing pages either to refresh the content at your site, your visitors always want to see something new. Or you need to create pages for digital marketing campaigns to attract visitors based on what they want.

Most leading retailers have a daily/weekly marketing schedules that require refreshing the content of product listing pages on the website. By refreshing we mean, you may carry category page of Rings, Womens Rings or Womens Gold Rings. But data shows your audience is interested in Women’s Gold Rings under $999 or Womens Gold Rings with Emerald in this season. So refreshing is nothing but creating a new perspective on products that already exist at your online store. While this may sound simple in the last statement, think of doing the same on a daily/weekly basis, with the flexibility to create any possible combination of a listing page without thinking twice.

Macys Womens Gold Rings with Emerald

Now you might be thinking, you can do the same by applying filters to a category page for Women’s Rings. Absolutely, that’s the easy fix that almost everyone uses, but it is not the best for conversion at your store.

Top 3 Reasons for using Tagalys for Visual Merchandising

  • Almost all e-commerce platforms do not process analytics data, hence the resulting sort order is a just a list of products and not displayed to increase the conversion rate for that page. You need every page to be optimized for conversion to increase revenue and that is the No 1 reason why retailers choose Tagalys.
  • Do you want your e-commerce platform to work for you or do you want to work for your e-commerce platform? Former for sure. There is a higher chance of your visitors scrolling beyond page 1 if the first few products they see, match with the image(s) they clicked on the banner that led them here.  With Tagalys, you can instantly promote products or remove products in a few clicks with our curation panel

Tagalys Curation Panel

  • Last but not the least, do you want to show products on the banner because you think they look visually appealing or based on real data that tells you exactly how they have performed in your store. This is Data Driven Visual Merchandising, where you the merchandiser/category manager/retailer can rely on your own data to back your hunch. On each product tile in the curation panel, you will find performance details of how that product at your store, so any design based hunch, is backed with real data

Curation panel - Product Performance data

With the flexibility to ensure what visitors see on the page matches the banner they clicked on, backed with the fact that the products on the images are there due to a decision backed with data, will ultimately help your online store improvement engagement & conversion with your visitors.

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Start your 28-day free trial immediately.

Posted in e-Commerce General, e-Commerce Product Listing pages, Uncategorized


ATTRAQT – FredHopper Alternative for Category Page Visual Merchandising

Posted on March 20, 2018 by


While a google search for “e-commerce visual merchandising” shows FredHopper (Acquired by ATTRAQT group) for Magento, alternatives are missing, limiting choice for visitors like yourself. Tagalys offers most of our features to Small & medium size retailers like yourself, with only premium functionality limited only to Enterprise Retailers. Our pricing is public and linked with usage so you only pay more as you grow. With liberal usage tiers starting at $99/mo that includes 20,000 page views. Our customers see a 40% increase in revenue growth & over a 50% saving in time spent to create & maintain product listing pages.

So if you are seeking a visual merchandising tool, Tagalys is the best alternative to ATTRAQT & ON TAP. Here is why

Visual Merchandising for Category pages – What we offer

  • Assisted Merchandising: While Merchandising is an art, data is important to assist your team before they decide to promote or hide products from your visitors. Tagalys queries the performance of each product for the last 30 days, providing your team with data to make informed decisions.

VISUAL MERCHANDISING E-COMMERCE

  • Data Visualization:  Your catalog is the heart of your e-commerce store. When you create a product listing, you need to see the products but also understand if that product has been performing well enough before you decide to promote or hide it from your customers. While every product might be important to you, your visitors might think otherwise. Data never lies and Tagalys brings out the truth before you merchandise

CURATE VISUAL MERCHANDISING

  • Ease of use: Tagalys allows your team drag & drop products in order to promote or hid them from your visitors. It’s that simple and designed keeping you in mind. Now that you have facts about each product, go ahead merchandise with confidence with data as your guide. Check out how to make a simple sale page or new arrivals page in seconds and never come back to update it.

drag and drop merchandising

  • Save on Engineering resources: Merchandising a product listing page on Tagalys takes seconds and once done, you can launch that page immediately, saving resource time from your engineering teams. Allow them to focus on keeping your e-commerce platform running while you focus on engaging your visitors and increasing revenues.
  • SEO friendly: All pages created on Tagalys have the ability to capture variables that can increase SEO traffic. This data entry for SEO can be done in a user interface that does not require hand-holding from your IT teams. Once these pages are added to your sitemap, they get indexed and eventually the same effort can also bring organic traffic at no additional cost to your business
  • Performance reports: Every page created on Tagalys has inbuilt analytics that tracks visitor engagement. When you use Tagalys for your digital marketing campaigns, get real-time performance insights to allow your team decide which campaigns are working and which is not, so you can decide the best use of your marketing budgets.
  • Save on server costs: Never worry about increasing server costs or the engineering resources to maintain pages as your traffic increases, as pages are powered & maintained by our servers
  • Load Balancing costs: Increasing traffic requires you to have a team to manage & optimize your servers. Never have to worry about managing your servers with your increasing traffic as our server architecture allows us to automatically scale with demand

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Contact us now or start your 28-day free trial immediately.

Posted in e-Commerce General, e-Commerce Product Listing pages


Automate Magento New Arrivals Category Page

Posted on March 3, 2018 by


Every retailer online or offline has a section that showcases the new arrivals at that store. If your online brand introduces new products often, then maintaining this page is a cumbersome task. But you need it, as it one of the most sought-after pages in your retail store. Sometimes, it might even make sense to have a New Arrivals page by category or subcategory if your product catalog has enough products.

Challenges in Magento when creating a New Arrivals page

This is a manual task is most often overlooked as there are constantly added to your store. And if you have managed to manually add products each time to something new is introduced in your store, there is no way you can merchandise this page in the event you want a Hero Product or hide certain products on that page. Fortunately, Visual Merchandising from Tagalys does this for your in a few clicks and whats even more awesome is that you no longer have to ever manually update the page ever again.

How is a Magento New Arrivals page created using Tagalys

  1. Login to your  Tagalys dashboard. If you do not have one, you can signup at Next.Tagalys.com
  2. Create a new page with the right name that will help your visitors easily identify the page e.g., New Arrivals, Latest in Apparel, New Arrivals in Pendants etc., Magento New Arrivals page step 1
  3. If advised by your SEO team, edit the URL to also attract organic traffic e.g., https://www.tagalys.com/buy-the-latest-solitaire-pedants-online
  4. Choose the Tagalys conditions that will identify products that match this page (in this demo site, we have selected “product type”) and “set the Tagalys Sort order by “Introduced at” descending. Magento New Arrivals page step 2
  5. If you are promoting this page on an advertisement that shows a particular product and you want that to be the first product on the page, use the “Curate” option and drag & drop that product as the first product on the page.
  6. Click “Save” and you are done.

You can also make a page for “Sale or Clearance” in a few clicks and never have to come back to update it again.

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Contact us now or start your 28-day free trial immediately.

Posted in e-Commerce General, e-Commerce Product Listing pages


Automated home page product recommendations is key to e-commerce Merchandising

Posted on January 29, 2018 by


One of the most commonly executed tasks at any retail store (brick & mortar), is to merchandise the stock visible to consumers. The dictionary defines Merchandising as “the activity of promoting the sale of goods, especially by their presentation in retail outlets.” This is exactly why retailers do this religiously at their stores because the consumer psyche believes “what you see, is what you get”. The purpose of Merchandising is two fold

  1. For the window shoppers passing by the store often it creates a sign of freshness, helping them believe that there is more to see inside the store if they step in
  2. For retailers, this exercise also gives them a chance to promote items, collections, categories that they may want to drive sales or inventory turns, depending on their goals for the month

Retails mercnahdising products to attract visitors

This task of Merchandising requires the store to understand data – what products are new, best selling, trending by category, collection etc., it is more significant than just picking pretty looking products; and involves knowing which of these products meet the data requirements for the merchandising activity in mind.

This exact same user experience is expected by visitors even in the online world, but why do most online retailers have the same homepage for weeks together? Our data suggest that most visitors who have an interest in your online store are likely to visit the store more than 3 times before they purchase. Your store is just a click away and that is exactly why everyone loves online shopping: It’s convenient! It’s another channel for your customers to reach out to your store and they expect the same experience from your online store. But, online shopping is a lot harder on retailers because walking out of your store is also a click away.

The need for the art of  Merchandising is more important at your online store and should be executed with the same goals as your physical store. Keep it fresh and engaging, show something new every X days on your homepage. As a retailer, your core competency is to figure out the Merchanding plan for the week and leave it to tools like Tagalys or BlueFoot to execute this strategy in the easiest manner. You have to also understand that Merchandising tools like Tagalys and Bluefoot are geared to keeping the Merchandiser in mind. They are easy to use with visual & interactive tools that allow your online merchandising team to focus on Merchandising and the technical requirements also imposed by platforms like Magento, Shopify etc.,

At Tagalys, we help our customers with a suite of features that helps you merchandise your online storefront. Some of the most popular features used by our customers are homepage recommendations like – Personalized Recommendations, Bestsellers, New Arrivals & Trending that constantly change based on the data generated by your online store. The same strategy is used by leading online retailers like Amazon, Target, Walmart where they continuously change their home page, as first impressions are the best impressions. Our customers also use the Merchandising feature from Tagalys, to create product listing pages in less than 60 seconds, that is anchored to the home page. And with all these features, we also provide real-time analytics, so as a Merchandiser you can evaluate if the strategy is actually working.

Interested, then check out our 28 day free trial. Sign up now.

Posted in e-Commerce General, e-Commerce Product Listing pages, e-Commerce Product Recommendations
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Building intelligence from Site Search reports to improve Magento revenues

Posted on January 29, 2018 by


As an online retailer, you are probably used to using tools to identify high volume search keywords for your SEO strategy. The hypothesis of this exercise is Search keywords in engines like Google, Bing etc., is demand from the market and with the right landing pages, you (the supply) can attract quality demand. But have you considered evaluating the search keywords from your internal site search engine like Tagalys? Your internal site search engine is demand data of your own visitors who are telling you what they want and this can be used in multiple ways

Marketing Campaigns – Generic

By sorting your Tagalys Search report by unique visitors, it will give you a sense of what your audience is asking for at your site. Let’s assume your top 5 Searches that convert are Dresses, Tops, Pants, Skirts & Lingerie this is what you should also include in your campaigns to reduce your customer acquisition costs.

Marketing Campaigns – Localized

If you are already focusing on these keywords, then Tagalys can slice this data by location to increase campaign engagement e.g., Dresses (New York, San Diego, Madison), Tops (Los Angeles, New York, Buffalo), Pants (Chicago, Los Angeles, Ann Arbor), Skirts (London, Paris, New York) & Lingerie (Paris, London, New York). There are additional reports in Tagalys Search, that will give you insights into what type of Dresses (Maxi vs. Midi), Tops (Sleeveless vs. Printed), Pants (Solid vs. Striped), Skirts (Midi vs Mini) & Lingerie (Bras vs. Panties) are trending at your store if you want to further segment the campaign.

Product Sourcing

Using the “No results” search report, Tagalys gives you a full summary of any search query that had no products to display. What we noticed that usually over 50% of the search queries that are in this report are relevant to the retailer e.g., Polka dresses, Butterfly tops, Blue Skirts. Your team can evaluate the volume of unique visitors for these queries to determine if this repeated month to month and if yes, is this something we should be carrying in stock? Chances are if they did not find it here, they bought it somewhere else, do you want to lose that sale? If you were to convert 5% of these visitors does that make up for the cost of sourcing products for these searches?

Visitor Experience

Less than 2% of the queries are tied to content related searches (Order Status, location, Return policy). Once you identify these queries, you can then create URL redirects to improve the experience of your visitors by showing answers from your FAQ section to help answer these queries.

Interested in a free trial of Tagalys Search? Sign up now, for a free 28-day trial. Ask for a 1-1 demo from our agent and get 30% off on your monthly subscription for any signup before March 2018.

Posted in e-Commerce General, eCommerce Site Search


Magento Catalog Search No results page

Posted on December 18, 2017 by


No matter how awesome your search engine is, there are going to be instances where you will show the visitor “No products were found for that query”, or the world knows it a “No results page”. Our data shows that typically less than 4% of all search queries show this message and this 4% can be further broken down by the type of query. For the sake of this post, let’s assume monthly search volume is 10000, hence 400 queries have no product results to show.

In these 400 search queries, 50 of them are tied to content related searches like “Order number”, “FAQ”, “Size graph” and the other 350 are tied to queries where Tagalys would have shown products if the retailer carried them. It is these 35 queries that we now tackle with product recommendations on the no results pages.

Why Product Recommendations

At Tagalys, we realize that almost 99% of the visitors who ended up seeing the “No results” page, were first-time visitors. These visitors either do not have a clear understanding what is being carried by the retailer or are just browsing. Hence the product recommendations, are a quick way to keep them engaged vs. showing a message, that gives them no opportunity to interact further.

Hips & curves no results page

Which Product Recommendations

At Tagalys, we started with showcasing Best Sellers, New Arrivals, Top Viewed & Trending. The strategy behind these recommendations was to quickly give the visitor a complete overview of what is being carried by the retailer. We did not choose the personalized recommendations, as it works best with data and with limited or no data, it might actually be a turn off than a source to continue engagement.

Now you can leave the “No results” page without any change and it will not negatively impact your conversion rate, but showing product recommendations can only potentially improve your conversion rate marginally. We say marginally cause it will only impact the 4% of visitors that are exposed to this page. With Tagalys, we leave no stone unturned to help you improve your conversion rate

You can also track the impact of the “No results pages” with our reports, to validate if they help increase visitor engagement & conversion. If interested, signup for an account at https://next.tagalys.com/signup

Posted in e-Commerce Product Recommendations, eCommerce Site Search


Semantic Search for e-Commerce – Do you need it?

Posted on November 14, 2017 by


Semantic search according to Wikipedia is “Semantic search seeks to improve search accuracy by understanding the searcher’s intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. Semantic search systems consider various points including the context of search, location, intent, a variation of words, synonyms, generalized and specialized queries, concept matching and natural language queries to provide relevant search results”.

In the world of e-commerce do you need it? or at what Site Traffic do you need to think of Semantic search to get the best ROI. To get to this number, let’s do some quick math evaluating the millions of search queries we process every month at Tagalys. Tagalys is a product & attribute search engine, hence anything that is semantic will not yield search results. Which means every semantic search query will show in the Tagalys “No results search report” in addition to product search queries that yielded no results.

Typically less than 10 out of 100 search queries results in a “No results” message from Tagalys. Across these 8-9 queries, are searches tied to products that are not in stock, not sold by the store. Fixing these addresses about 90% of all “No search results”. 1 query is usually tied to the visitor engagement like asking about their order status, promo codes, store location. This can be fixed by Tagalys Search URL redirects, which helps improve your visitor experience and may not directly translate into revenue.

Amazon Semantic search

At any online retailer, less than 0.5% of all search queries are semantic in nature. e.g., Dresses under $50, Rings below $999, Shoes between $75 to $150, tops for mid 30s women in the midwest etc., and over 90% of search queries are directly tied to products or combinations of products (Dresses, Skirts, Pants etc.,) & their attributes (Maxi dresses,Red skirts, Mens pants etc.,). This 90% is what Tagalys helps convert to its maximum and also giving you insights into the remaining 9.5% of search queries that do not have results but can be fixed by synonyms or URL redirects.

Sites like Amazon, Walmart etc., that capture over 10M searches a month clearly have a need for semantic search.

 

If you have the need for a semantic search engine, here are a few sanity checks to verify it works. Run a few sample queries using between, less than, under etc., to test if the engine understands contextual queries. When you see the results, do a sort by price High to Low and Low to High, to verify if the engine has limited the search results, but the context requested in the query. Try this across a few different product types and prices to verify if it has not been engineered as a static identifier of the query.

Having a site search engine in your e-commerce store that yields results for semantic queries using NLP starts to become important if you are seeing over 1M search queries a month, which means roughly 5000 semantic search queries (0.5%). If your site search conversion rate is 2% as an example, you can then expect an incremental 100 orders per month from the semantic queries. And if your average order value is $50, that’s $5000 in extra revenue.

So, do you need semantic search for your online store? Interested in a free trial of Tagalys Search? Sign up now, for a free 28-day trial. Ask for a 1-1 demo from our agent and get 30% off on your monthly subscription for any signup before March 2018.

Posted in eCommerce Site Search


Relevance only ecommerce Site Search is passé. Increase revenue with Intelligent Search results

Posted on October 30, 2017 by


Humans have the attention span of a gold fish

Or less. Time Magazine & Microsoft reported in May 2015, that “The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds, highlighting the affects of an increasingly digitalized lifestyle on the brain.” If this is the state of online visitors, you need to think before deciding what products to show your visitors, cause they will lose interest in 8 seconds and you will lose a sale.

Get Smart

Site search is a high value funnel for online visitors. Visitors who search are more likely to convert to customers than those who browse. Then why is your site search engine, dumb? Yes, you read that right, if you have a site search engine that spits out all products just because it matches the query (keyword relevance), your search engine is not thinking and you are losing on revenue.

Get Tagalys

Search engines like Algolia, Swifttype and others, are known for very fast search results. But what is the point in ecommerce, when you have 8 seconds to help your visitors find something of interest? Take a search query like “Dresses” or “Sofas”, these generic searches will contribute to over 605 of your search volume and each of these searches will results in over 100 products per query. What do you show? These queries are driven from mobile devices and now, you have only 2 products per scroll. Thats over 50 scrolls to see all the products in for that query.

This is why you need Tagalys, to analyze data, learn from it and predict what products are most likely to sell for that query. Show results for any search query, where products are sorted by the probability of sale. Tagalys Search also offers other value added services like Search suggestions, Popular Searches, Pinned Searches, Merchandising, but the core of what we do is determine sort orders for products to ensure what shows on top has a higher probability of sale.

Tagalys also applies the same data driven approach across all our API’s so you can ensure your visitors engage with the products that are most likely going to bring you a customer. We apply our data driven approach across Site Search, Product Recommendations & Product Listing pages. If you want to go one step further, we also apply personalization, which is the ability to understand what products are most likely going to appeal to each unique visitor.

Signup for a 28 day free trial and find out for your self. No credit card required. Let the numbers speak for itself.

 

Posted in e-Commerce General, e-Commerce Personalization, eCommerce Site Search
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